SAP C_C4H63_2411 SAP Certified Associate - Implementation Consultant - SAP Customer Data Platform Exam Practice Test

Answer : B, C, E

In the SAP Customer Data Platform, you can create various types of indicators to measure and understand different aspects of customer data and behavior. The types of indicators that can be created are:

Calculated Indicators: These are metrics derived from calculations based on customer data.

Predictive Indicators: These models, also known as predictive indicators, are designed to make predictions based on data patterns and are used for forecasting customer behavior such as churn probabilities or customer lifetime value1.

Activity Indicators: These indicators are created to calculate metrics and gauge the performance of various business areas based on customer activities2.

Segmented and Profile indicators are not listed as types of indicators that can be created in the SAP Customer Data Platform according to the provided resources.

Reference= The information regarding the types of indicators is supported by the SAP Help Portal and SAP Learning resources, which detail the management of predictive models and the creation of activity indicators within the SAP Customer Data Platform12.

Answer : B

In the SAP Customer Data Platform, within the Unique Identifiers section of the Customer Profile view, a warning sign next to attributes typically indicates:

B . It indicates that the values of those attributes are shared with other customer profiles. This warning is used to highlight potential issues with data uniqueness, where the supposed unique identifiers are not exclusive to a single customer profile but are instead found across multiple profiles. This situation could lead to data integrity issues, as unique identifiers are meant to distinguish each customer profile distinctly.

Addressing these warnings is crucial for maintaining the reliability of the customer data, ensuring that each profile is uniquely and accurately identified within the platform.

SAP Customer Data Platform user documentation on managing customer profiles and understanding the significance of unique identifiers.

Best practices for data management within the SAP Customer Data Platform, with a focus on maintaining the uniqueness of customer identifiers.

Answer : D

First-party customer data refers to the information that is collected directly from customers by the company itself. This includes data gathered through interactions with the company's own channels, such as websites, mobile apps, customer service interactions, and in-store visits.The SAP Customer Data Platform enables businesses to connect various types of customer data to deliver personalized experiences, and first-party data is crucial for creating a comprehensive view of the customer1.Reference= The explanation aligns with the functionalities and use cases of the SAP Customer Data Platform as described in the official SAP Help Portal1.

Answer : C

The issue described could be due to incorrect permissions for the API authorization keys. When the permissions are not set up correctly, the search API may not return segment data tied to a customer profile, even though these segments are visible in the customer dashboard. Proper configuration of API authorization keys is essential to ensure that the search API has the necessary permissions to access and return all relevant data, including customer segments.

Reference= This explanation aligns with the information provided in the SAP Customer Data Platform documentation and resources12.

Answer : A, B

The SAP Customer Data Platform is distinguished by its ability to unify customer data from various sources into a single customer profile, which is a capability not typically found in CRMs or data warehouses. This unification allows for a comprehensive view of the customer and enables real-time data processing, providing insights into customer behaviors as they occur. These capabilities are essential for delivering personalized customer engagements and are a significant differentiation from other platforms that may not support real-time processing or may only handle structured data without the ability to unify it.

Reference= The information is based on the features highlighted in the SAP Customer Data Platform documents, which emphasize the importance of unifying customer data and the platform's real-time data processing capabilities12345.

Answer : B

In the context of a B2B data model within the SAP Customer Data Platform, the role of an individual, such as a Sales Manager or CEO, should be stored at the 'Relationship' level.This is because the 'Relationship' level allows for the association of roles and responsibilities with specific individuals within the context of their interactions and connections to other entities in the B2B landscape12.

Reference=

SAP Help Portal: B2B for SAP Customer Data Platform2.

SAP Customer Data Cloud Group Model Management documentation3.

Answer : B, D, E

The SAP Customer Data Platform provides various roles for console users to manage and interact with the platform effectively. TheSystem Administratorrole encompasses comprehensive platform administration tasks, including user administration. TheDPO Specialistis responsible for managing processing purposes and ensuring compliance with data protection regulations. TheMarketeerrole focuses on engagement strategies and managing customer segments, activities, and CX flows.These roles are designed to cater to different aspects of customer data management and platform operations.Reference= This information is sourced from the SAP Help Portal, which details the roles and permissions associated with the SAP Customer Data Platform1.