SAP Certified Associate - Implementation Consultant - SAP Customer Data Platform C_C4H63_2411 Exam Practice Test

Answer : A, D

Data can be ingested into the SAP Customer Data Platform using the Ingestion API, which allows for the integration of data from various sources. Additionally, data can be uploaded directly into the console in the form of CSV or JSON files, providing a manual method of data entry.

Reference= The information is corroborated by the SAP Customer Data Platform's official documentation and learning resources, which detail the process of data ingestion through APIs and direct file uploads.

Data ingestion into the SAP Customer Data Platform can be achieved through various methods, ensuring flexibility and convenience in integrating data from different sources. Two valid methods include:

A . Using the Ingestion API: The Ingestion API provides a programmatic way to send data to the SAP Customer Data Platform, allowing for the automation of data integration processes. This method is suitable for real-time or batch data ingestion, supporting various data types and structures.

D . Uploading a CSV/JSON file in the console: For manual data uploads or when integrating data from systems that can export data in CSV or JSON formats, this method allows users to directly upload files through the platform's console. This approach is particularly useful for ad-hoc data integration tasks or when dealing with data that does not frequently change.

These methods offer flexibility in how data is ingested into the platform, accommodating different use cases and integration requirements.

SAP Customer Data Platform documentation on data ingestion methods and APIs.

User guides on uploading data files and using the Ingestion API within the SAP Customer Data Platform.

Answer : C

The recommended schema for modeling orders when importing them into the SAP Customer Data Platform is the Activity schema. This schema is designed to contain all potential customer activities, which include orders, service calls, service requests, marketing campaigns, registration, subscription, and more.The 'Orders' activity is specifically preconfigured in the Activities schema, and it is made up of nodes that hold activity data such as order ID, currency description, order amount, and tax amount1.

Reference= The information is based on the SAP Customer Data Platform documentation, particularly the section on the Activity Schema found in the SAP Help Portal1.

Answer : D

First-party customer data refers to the information that is collected directly from customers by the company itself. This includes data gathered through interactions with the company's own channels, such as websites, mobile apps, customer service interactions, and in-store visits.The SAP Customer Data Platform enables businesses to connect various types of customer data to deliver personalized experiences, and first-party data is crucial for creating a comprehensive view of the customer1.Reference= The explanation aligns with the functionalities and use cases of the SAP Customer Data Platform as described in the official SAP Help Portal1.

Answer : C, D, E

Within the SAP Customer Data Platform, CX flows are designed to be triggered by specific events that signify a change or an action related to a customer or group. The supported triggers for CX flows include:

Event occurrence: This trigger is activated when a specific event is ingested into the platform, indicating an action or change has occurred.

Customer or group update: This trigger responds to any updates made to customer or group attributes within the platform.

Segment membership: This trigger is based on the inclusion or exclusion of a customer or group within a particular segment, reflecting their changing status or behavior.

These triggers enable the SAP Customer Data Platform to react in real-time to changes in customer data, allowing businesses to deliver personalized experiences at crucial moments in the customer journey.

Reference= The details provided here are consistent with the information available in the SAP Customer Data Platform documentation, which outlines the various triggers that can initiate CX flows123.

Answer : A, C, E

In the SAP Customer Data Platform, entry conditions for milestones in a CX journey are defined by certain criteria that trigger the customer's transition from one milestone to the next. These entry conditions can be associated with one or more CX flows. The correct options that can be used to create these entry conditions are:

Segments: These are used to define a part of the customer base that shares common characteristics.

Profile attributes: These attributes are related to the customer's profile data.

Activity indicators: These are specific markers or signals derived from customer activities.

Group attributes and activity attributes are not mentioned as options for creating entry conditions in the provided resources.

Reference= The information is based on the SAP Customer Data Platform documentation, which details how to add milestones to a CX journey and defines the entry conditions necessary for transitioning between milestones12.

Answer : C, D, E

In the SAP Customer Data Platform, audiences are groups of customers that marketers can target in marketing campaigns. Marketers build audiences by applying conditions to profile attributes, segments, and activity indicators. These conditions help in defining the specific characteristics of the audience members based on their profiles and behaviors.Reference=Audiences | SAP Help Portal,Creating Audiences - SAP Learning

Answer : B, C, D

The SAP Customer Data Platform preconfigures matching rules to ensure accurate customer data matching. These rules are applied sequentially; if no match is found using the first identifier, the next identifier is tried. The predefined matching rules include:

Match Customers based onmasterDataId

Match Customers based oncrmId

Match Customers based onciamId

This setup helps in identifying and matching customer data accurately for both the Contextual Profile view and the Unified Profile view.

Reference= The information is verified and matched with the details provided in the SAP Customer Data Platform documentation and learning resources12.