SAP C_C4H22_2411 SAP Certified Associate - Implementation Consultant - SAP Emarsys Exam Practice Test

Answer : B

For omnichannel personalization extending from Web Channel:

Option B (Mobile Engage): Correct. Mobile Engage requires an external ID to link mobile app users to webshop contacts for consistent personalization.

Option A: Incorrect. Digital Ads uses segments, not external IDs directly.

Option C: Incorrect. SMS uses phone numbers, not external IDs.

Option D: Incorrect. Web Channel itself uses external IDs but isn't an extension target here.

The SAP Emarsys Help Portal under 'Mobile Engage' specifies external ID for contact matching.

To extend your webshop personalization experience to another channel and provide an omnichannel experience to your customers, it's essential to understand how Emarsys identifies contacts across different channels. Emarsys offers two primary methods for explicit contact identification:

Email Address: This method uses the visitor's email address for identification.help.emarsys.com+1help.emarsys.com+1

External ID: This method utilizes a unique customer ID or user ID that your website uses to identify registered users.

It's crucial to use the same identification method consistently across all platforms, including your website and mobile applications, to ensure a seamless personalization experience.help.emarsys.com

Channel Analysis:

A . Digital Ads: This channel typically uses cookies and other tracking mechanisms for user identification and does not require an external ID.

B . Mobile Engage: For mobile applications, Emarsys requires the use of an external ID to identify users. This ensures that the personalization experience is consistent across both your website and mobile app. Therefore, to extend your webshop personalization to your mobile app, you should use an external ID as the identifier. help.emarsys.com

C . SMS: This channel primarily uses phone numbers for contact identification and does not require an external ID.

D . Web Channel: For website interactions, Emarsys can use either the email address or an external ID for contact identification.help.emarsys.com

Summary:

To provide an omnichannel experience by extending your webshop personalization to another channel, Mobile Engage requires the use of an external ID for contact identification. This ensures consistent and personalized interactions with your customers across both web and mobile platforms.

Answer : A, D

For product data imports in SAP Emarsys:

Option A: Correct. Redundant white spaces are trimmed unless quoted, ensuring consistent parsing.

Option D: Correct. Commas are the standard separator for multi-value fields like categories.

Option B: Incorrect. Password protection isn't a supported feature for uploads; security is via SFTP/HTTPS.

Option C: Incorrect. Values are case-sensitive in product feeds (e.g., 'Women' 'women').

The SAP Emarsys Help Portal under 'Product Catalog Import' confirms these rules.

Answer : A, D

If new contacts don't appear in the Database Growth widget:

Option A: Correct. The widget updates periodically (often daily), so a delay of up to 24 hours is possible.

Option D: Correct. If the opt-in field isn't TRUE, contacts may not count as 'available' for marketing.

Option B: Incorrect. Upload volume doesn't inherently block updates.

Option C: Incorrect. The widget includes manual uploads, not just auto-imports.

The SAP Emarsys Help Portal under 'Database Growth' explains update timing and opt-in impact.

Answer : D

To view average purchase details for a contact:

Option D (Unified Customer Profile): Correct. This provides a detailed view of an individual contact, including average purchase metrics from Smart Insight data.

Option A: Incorrect. Predict Data Sources manages product feeds, not contact purchases.

Option B: Incorrect. Contact Analytics is aggregate, not individual-focused.

Option C: Incorrect. Customer Lifecycle shows trends, not specific averages per contact.

The SAP Emarsys Help Portal under 'Unified Customer Profile' confirms this feature.

Answer : A, B, C

Deleting a contact in SAP Emarsys:

Option A: Correct. Purchase data in Smart Insight is removed as it's tied to the contact.

Option B: Correct. The contact is removed from all contact lists in Emarsys.

Option C: Correct. Rewards data in the Loyalty module is deleted with the contact.

Option D: Incorrect. Deletion in SAP CDP depends on integration settings and isn't immediate.

Option E: Incorrect. Past campaign data remains for reporting; only future sends are affected.

The SAP Emarsys Help Portal under 'Contact Management' details deletion effects.

Answer : C

Testing Automation programs in SAP Emarsys:

Option C (When a program is In Design): Correct. Programs can be tested during the design phase before activation, using test contacts to simulate the flow.

Option A: Incorrect. Freezing locks the program, preventing testing.

Option B: Incorrect. Testing isn't available 'at any time'; it's restricted to design mode.

Option D: Incorrect. Pausing an active program allows edits but not full testing.

The SAP Emarsys Help Portal under 'Automation Center' specifies testing in design mode.

Answer : B, C

This question relates to SAP S/4HANA's clean core concept, interpreted here:

Option B (Timeliness): Correct. Ensuring data is up-to-date is critical for clean core quality in real-time systems like S/4HANA.

Option C (Accuracy): Correct. Accurate data is foundational to maintaining a clean core, avoiding errors from customizations.

Option A: Incorrect. Stability is a system attribute, not a direct data quality focus.

Option D: Incorrect. Efficiency is operational, not a primary data quality aspect.

The SAP Help Portal under 'Clean Core' emphasizes timeliness and accuracy for data quality.