Salesforce MKT-101 Exam Practice Test Instant Access

Question 1

A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.

What should be done to ensure the report a sent to the director each day?

ASchedule report and email file to the director.

BA Schedule report and email the link to download.

CSchedule report to export as a web page.

Answer : B

Question 2

Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.

Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?

AEmail and Journey Overview Dashboard

BEmail Performance Dashboard

CJourney Performance by Email Dashboard

Answer : A

Question 3

Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.

What should a marketer use to build this level of personalization into the email?

AEnhanced Dynamic Content Blocks

BAMPscript Search Functions

CPersonalization Strings

Answer : C

Personalization Strings can be used to build the level of personalization into the email that Northern Trail Outfitters is looking for. Personalization Strings allow marketers to access data from multiple data extensions within a single email. The data can then be used to create personalized emails that include details about loyalty members' profiles, point balances, and purchase behaviors. Reference:https://help.salesforce.com/articleView?id=mc_es_personalization_strings.htm&type=5

Question 4

Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.

Which feature should NTO use?

AEinstein Copy Insights

BEinstein Content Selection

CEnhanced Dynamic Content

Answer : B

Question 5

Northern Trail Outfitters (NTO) wants to improve the accessibility of its email design.

Which best practice should NTO employ?

AReduce line spacing to fit more content on the screen and reduce scrolling.

BRemove role='presentation' from layout tables to support assistive technologies.

CIncrease the font size (over 16pt) to make the content easier to read.

Answer : B

Question 6

Northern Trail Outfitters uses an automation to process and report sales agents' weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensions in time.

Which step prevents the automation from completing the automation instance and delivering an inaccurate report?

AData Extract Activity

BVerification Activity

CWait Activity

Answer : B

Question 7

A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.

What should the marketer do to ensure the data extension appears as a Recipient Test Data Extension in the Test Send menu?

ASave the data extension in the Test Folder.

BCreate the data extension as 'Is Testable'.

CAssociate the data extension to the Campaign.

Answer : B

Salesforce MKT-101 Build and Analyze Customer Journeys using Marketing Cloud Exam Practice Test