Salesforce Media Cloud Consultant Exam Practice Test Instant Access

Question 1

A publishing company is evaluating Salesforce for the below functionalitis: a) lead to opportunity b) case management c) a media-specific data model d) OmniStudio capabilities. What is the minimum salesforce licenses a consultant should suggest?

Amedia cloud publishing

Bmedia cloud growth

Cmedia cloud advanced

Dmedia cloud basic

Answer : A

For a publishing company requiring functionalities like lead to opportunity, case management, a media-specific data model, and OmniStudio capabilities, the Media Cloud Publishing license is the most suitable. This license package is designed to cater to the unique needs of publishing companies, incorporating core Salesforce features along with media-specific enhancements and the advanced tools provided by OmniStudio for designing customer-centric experiences and workflows. Reference: https://www.salesforce.com/products/media-cloud/overview/

Question 2

A publishing company receives a request for a proposal (RFP) from a home store to advertise their brands - Electro and Furnito. How should a consultant model the home account?

Acreate an account for home with advertiser record Type and create Accounts for Electro and Furnito with brand record Type

Bcreate an Account for Home with two Contacts -- Electro and Furnito

Ccreate Accounts for Home, Electro, and Furnito and associate using the parent-child relation

Dcreate Accounts for Home, Electro, and Furnito with Advertiser Record Type

Answer : A

In Salesforce Media Cloud, it's best to model the Home store account as an advertiser and Electro and Furnito as brands under it. This setup allows for clear differentiation between the main advertiser (Home) and its specific brands (Electro and Furnito), facilitating targeted advertising campaigns and proposals. Utilizing advertiser and brand record types ensures that the relationship and hierarchy between the Home store and its brands are accurately represented and managed within the system. Reference: https://help.salesforce.com/

Question 3

A publishing company has been using media cloud decides that thhey want to use marketing cloud intelligence for analytics. However, there is an outh 2.0 authentication issue when attempting to set up data stream setup in marketing cloud intelligence. Where should a consultant go within Salesforce to ensure that the settings in marketing cloud intelligence are set up correctly?

Acustom metadata

Bnamed credential

Cconnected app

Daut. Provider

Answer : B

When facing OAuth 2.0 authentication issues during the setup of a data stream in Marketing Cloud Intelligence, checking the Named Credential settings within Salesforce is a critical step. Named Credentials provide a secure way to manage authentication details for external services, ensuring that Salesforce can securely connect to Marketing Cloud Intelligence. By verifying and, if necessary, adjusting the Named Credential settings, the consultant can resolve authentication issues, enabling successful data stream setup and integration between Salesforce and Marketing Cloud Intelligence. Reference: https://help.salesforce.com/

Question 4

A client is currently using manual processes and spreadsheets for selling ads and creating media plans and insertion orders. The client has selcted media cloud advertising sales management along with the industry CPQ and industries order management for this purpose. Their orders need to be actived on an ad server for which there is no current pre-built integration available from ASM, although there are APIs available. When using ASM, where should a consultant start an interface to an ad server, so orders can be submitted to the ad server?

Acustom apex

Binsdustries CPQ

Cindustries order managment

Dflow builder

Answer : C

For a client transitioning from manual ad sales and media plan processes to using Media Cloud Advertising Sales Management, along with Industry CPQ and Industries Order Management, integrating with an ad server where no pre-built integration exists would begin with Industries Order Management. This system is designed to handle complex order processes and activations, making it the logical starting point for developing an interface to submit orders to an ad server. Leveraging the APIs available, a custom integration can be built within the Order Management framework to ensure seamless order transmission and activation on the ad server. Reference: https://www.salesforce.com/products/industries/overview/

Question 5

A company is planning to adopt media cloud and has requirements around the relationship between clients and their advertising agencies, where they want to capture the role of each agency so they can identify clearly what is the agency of Record. They also have requirements to map contacts within the agencies. How should the media cloud data model be used to represent these relationships?

Aadvertisers and agencies should be created as accounts and contacts as contacts, and the party model should be adopted to define the relationship between them.
B. advertisers should be created as accounts, and agencies should be represented by a custom field added to the contact object. Contacts should then be assigned to the accounts
C. advertisers and agencies should be created as accounts, with agencies listed as child accounts to the client accounts, with contacts related to those.

Dadvertisers and agencies should be created as accounts, and a custom lookup field should be created to represent the client/agency relationship Contacts should be created under the accounts.

Answer : A

To represent the relationship between clients and their advertising agencies in Media Cloud, creating both advertisers and agencies as separate accounts, with contacts under each, is the most structured approach. Utilizing the party model within this configuration allows for the explicit definition of each agency's role, including the designation of an agency of record. This setup enables clear identification and management of relationships between advertisers, their agencies, and individual contacts within those agencies, providing a comprehensive view of all parties involved. Reference: https://help.salesforce.com/

Question 6

A media cloud customer is already running advertising sales management (ASM) on an org and wants to upgrade from an older release. What should a consultant do before migration?

Atake a backup of any newer ASM components

BTake a backup of any customized or modified older ASM components

Ccustomize or modify the newer ASM components

Dactivate custom lightning web components and FlexCards

Answer : B

Before migrating or upgrading Advertising Sales Management (ASM) in Salesforce Media Cloud, it's crucial to safeguard existing customizations and modifications. Taking a backup of any older ASM components that have been customized or modified ensures that custom functionalities and integrations are preserved during the upgrade process. This step is essential to avoid data loss and to maintain the integrity of custom workflows, processes, and configurations that have been tailored to the business's unique requirements. Reference: https://help.salesforce.com/

Question 7

A media cloud customer utilizes industries order managements to manage advertising publishing. Order Management orchestrates the fulfillment steps across multiple external system, such as inventory management for reserve/assin ad placement, ad servers, and a billing system for invoicing. Which two guidelines should a consultant follow when desinin an orchestration plan to external systems?

Afully describe all commercial product entities using product attributes.

Bcreate separate orchestration plan definitions for provisioning , logistics, inventory, and/or billing

Ccreate a master end-to-end plan to sequence the major milestones of all orders

Duse a single swim lane or orchestration plan for all callouts to all external systems

Answer : B, C

When designing an orchestration plan for a Media Cloud customer utilizing Industries Order Management to manage advertising publishing, the guidelines to follow include creating separate orchestration plan definitions for provisioning, logistics, inventory, and/or billing, and creating a master end-to-end plan to sequence the major milestones of all orders. This approach ensures that each aspect of the order fulfillment process is meticulously planned and managed, while the master plan provides a comprehensive overview of the order lifecycle, facilitating coordination and efficiency across multiple external systems.

Salesforce Industries Order Management documentation: https://help.salesforce.com/articleView?id=industries_order_mgmt_overview.htm

Salesforce Media Cloud Consultant Salesforce Media Cloud Consultant Exam Practice Test