Salesforce Marketing Cloud Consultant Salesforce Certified Marketing Cloud Consultant Exam Practice Test

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Total 156 questions
Question 1

Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriber information to better target and segment its marketing communciations. NTO wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. If the subscriber opens or clicks after three messages, they will be removed from the campaign.

Which solution should the consultant implement?



Answer : D

The best solution for NTO's campaign is to use a Multi-Step journey with a Data Extension/Automation entry source. This setup allows for the segmentation and targeting of the specific subscribers as per the campaign requirements. Subscribers who have not engaged with previous emails can be identified and targeted. The journey can be configured to monitor open or click activities, and if a subscriber interacts after three messages, they can be automatically removed from the campaign. This approach provides a dynamic and automated way to manage the campaign's lifecycle based on subscriber behavior. Reference: Salesforce Journey Builder documentation, Data Extension and Automation Studio in Marketing Cloud


Question 2

Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.

What recommendation would a consultant provide on the architecture to fulfill this requirement?



Answer : A

To fulfill the requirement that the data in the sandbox should never be mixed with data in production during testing cycles, Northern Trail Outfitters should implement two separate Marketing Cloud instances. A Marketing Cloud instance is an independent environment that contains its own data, configuration, and functionality. Having two separate instances for sandbox and production will ensure data isolation and security during testing cycles. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_overview_marketing_cloud_instances.htm&type=5


Question 3

A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.

How could MobileConnect be used to accomplish this?



Answer : A

To capture open-ended feedback from customers via SMS and write it to a data extension, Northern Trail Outfitters should use a text-response message template with embedded AMPscript to capture the response. A text-response message template is a template that allows marketers to send a text message to a mobile number and receive a reply. AMPscript is a scripting language that allows marketers to perform complex tasks within messages, such as inserting data into a data extension. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_moc_text_response.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_ampscript_overview.htm&type=5


Question 4

When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.

Which solution should the consultant recommend?



Answer : B

To send a series of welcome messages on behalf of the brand with an optimized send time to new customers who are sent to Marketing Cloud via an hourly batch file drop, Northern Trail Outfitters should use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning. Automation Studio is a tool that allows marketers to automate tasks and workflows using different activities, such as importing files, filtering data, or sending emails. Journey Builder is a tool that allows marketers to create personalized customer experiences across different channels and platforms using different activities, such as sending emails, updating data, or optimizing send time. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5


Question 5

Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas.

Which extension product should be enabled to use the Ad Campaign Activity?



Answer : B

To use the Ad Campaign Activity in a Journey Builder journey, Northern Trail Outfitters should enable Advertising Studio. Advertising Studio is a tool that allows marketers to create and manage advertising campaigns on different platforms, such as Facebook, Google, or Twitter. The Ad Campaign Activity is a feature of Advertising Studio that allows marketers to add contacts from a journey to an advertising audience and target them with relevant ads. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_advertising_studio.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_ad_campaign_activity.htm&type=5


Question 6

Northern Trail Outfitters wants to its emails to be redirected to Marketing Cloud server* for processing.

Which configuration setting should the consultant recommend'



Answer : C

This setting allows the consultant to verify the sender's identity and configure the incoming email settings. Reference:https://help.salesforce.com/articleView?id=mc_es_sap_overview.htm&type=5

To redirect its emails to Marketing Cloud servers for processing, Northern Trail Outfitters should use a Sender Authentication Package. A Sender Authentication Package is a feature that allows marketers to authenticate their email sends with their own domain and branding, instead of using Marketing Cloud's default domain and branding. This will improve email deliverability and reputation, as well as provide more control over email settings and preferences. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5


Question 7

Northern TrdH Outfitters (NTO) racentfy launched a MR loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases In the last 6 months, but are yet to be loyalty members.

Which integration should allow NTO to select an audience of these subscribers'



Answer : C

To select an audience of subscribers who have made purchases in the last 6 months, but are yet to be loyalty members, Northern Trail Outfitters should use Contact Builder Attribute Groups. Attribute Groups are collections of data extensions and data sources that are linked by common fields or attributes. Attribute Groups allow marketers to create segments and filters based on data from multiple sources, such as purchase data and loyalty data. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_cab_attribute_groups.htm&type=5


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Total 156 questions