Salesforce Marketing Cloud Consultant Exam Practice Test Instant Access

Question 1

Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.

Which solution should the consultant recommend?

AOne parent BU and two child BUs with their own Sender Authentication Packages.

BOne parent BU with three additional private domains.

COne parent BU and one child BU

DOne parent BU and three child BUs with their own Sender Authentication Packages.

Answer : D

Question 2

A customer wants to reports on 'Not Sent' contacts in Journey Builder.

Which method should be used?

AUse the standard report 'Subscribers Not Sent to'.

BUse an automation with Tracking Extract.

CCreate an Analytics Builder Discover report.

DQuery the _sent Data View for the contact's send status.

Answer : B

Question 3

Northern Trail Outfitters injects outcomes journey B based upon email engagement in journey A.

Which method would facilitate this solution?

AIn Automation Studio, use verification activity to verify engagement or email in journey A:Qeuery engagement data extension for journey B injection.

BIn journey A, engagement split followed by Update Contact Activity to Boolean field on an engagement data extension: Query engagement data extension for journey B injection.

CIn Automation Studio, query activity engagement an journey system data view for email send is journey A; Use resultant data extension for journey B Injection.

DIn journey A, engagement split email send. In Automation Studio, query_ journey Activity data view for the Engagement Split Result Boolean field: Use resultant data extension for journey B injection.

Answer : B

Question 4

A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.

What step(s) should the customer take to move those subscribers back to 'Active'?

AExtract subscribers who have a status of 'Held', then import subscribers as 'Active'.

BUse Contact Builder to mass update all 'Held' subscribers to 'Active' status.

CSubscribers with a status of 'Held' should be re-enabled by contacting support.

DUse a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.

Answer : A

Question 5

When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.

Which solution should the consultant recommend?

AUse Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.

BUse Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.

CUse Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.

DUse Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.

Answer : B

Question 6

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.

Which two reasons could be the cause?

Choose 2 answers

ASynchronized Data Sources only push data every 15 minutes

BContactID was used as Subscriber Key

CEmail Address was used as Subscriber Key

DIndividual Level Tracking was not selected in Marketing Cloud Configuration

Answer : A, D

Question 7

Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.

What could be the reason the customer received the email through MCC?

AThe previous send's user needed to have edit permissions in Salesforce,

BEmail Opt Out is only updated if the send originates in Salesforce.

CThe previous send used Email Address as a Subscriber Key.

DThe Email Opt Out field needs to be added to the Contact Page Layout.

Answer : C

Salesforce Marketing Cloud Consultant Salesforce Certified Marketing Cloud Consultant Exam Practice Test