Salesforce Marketing Cloud Advanced Cross Channel Exam Practice Test Instant Access

Question 1

If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series

of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

ACreate a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).

BUse Journey Builder Engagement Splits to identify who Clicked the 'Download Mobile App' link.

CUse Journey Builder's (JB) Data Extension Entry Source and JB Email Activities

DWrite a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the 'Download Mobile App' link.

EUse Automation Studio's (AS) Query Entry Source and AS Send Email Activities

Answer : A, B, C

Question 2

A deployment specialist sends an Inbox message to your customer audience "Loyalty Program". The next week, they send a message to the same audience using the Replace Inbox feature, but now that audience has some members that no longer exist. What is the expected outcome?

AThe new message replaces the first message, and for users who no longer exist in the audience, the first message is deleted from the user's inbox

BThe new message replaces the first message for every user who received the first message, regardless if they still exist in the audience or not

CThe new message replaces the first message only for users who no longer exist in the audience

DAll users receive the new message, but only if they're read the first message

Answer : B

Question 3

Which three features are supported in MC Advertising Studio?

ALinkedIn company matching

BTiktok user matching

CMyspace user matching

DFacebook advanced match

ELinkedin user matching

Answer : A, D, E

Question 4

How should an administrator update the "Do Not Track attribute" value after it has initially been set?

ALog a support case

BUse an API Call

COverwrite a subscriber's DoNotTrack settings with an import

DRespond to the email with the subject line 'Begin Tracking''

Answer : B

Question 5

What is supported as a managed account in Social Studio?

AAmazon

BYelp

CReddit

DGoogle My Business

Answer : D

Question 6

What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?

AUse a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.

BCreate an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.

CCreate an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.

DUse a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.

Answer : A, D

Question 7

What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)

AFrequently used phrases in subject line

Bspelling and punctuation errors

Cemotional tone of subject line

Dengagement data

Answer : A, C, D

Understanding Einstein Copy Insights:

Purpose: Einstein Copy Insights, a feature in Marketing Cloud, analyzes your subject lines to predict their performance and provide recommendations for improvement.

Correct Statements:

A . Frequently used phrases in subject line: Einstein Copy Insights identifies phrases that are commonly used in your subject lines and analyzes their historical performance. This helps you understand which phrases are effective and which might be overused.

C . Emotional tone of subject line: The model assesses the emotional tone of your subject lines (e.g., positive, negative, neutral) and correlates it with engagement rates. This helps you craft subject lines that resonate with your audience.

D . Engagement data: This is fundamental to Einstein Copy Insights. The model analyzes historical engagement data (open rates, click-through rates) for your subject lines to identify patterns and make predictions.

Incorrect Statement:

B . Spelling and punctuation errors: While good spelling and punctuation are important for email deliverability and professionalism, Einstein Copy Insights doesn't specifically analyze or flag these errors. It focuses on the content and its impact on engagement.

In Summary:

Einstein Copy Insights analyzes frequently used phrases, the emotional tone of subject lines, and historical engagement data to predict subject line performance. A, C, and D are correct.

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Exam Practice Test