Salesforce Marketing Cloud Advanced Cross Channel Exam Practice Test Instant Access

Question 1

Which three statements are true of Einstein Messaging insights (EMI)?

Choose 3 answers

AEMI detects how quickly the message was read

BEMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends

CEMI detects anomalies and unexpectedly low or high values and generates insights

DEMI analyzes both batch and journey builder sends

EEMI pre-determines the percentage of subscribers that will unsubscribe

Answer : C, D, E

Question 2

Which is true about SMS Keywords other than HELP or STOP?

AKeywords created at the parent business unit, are available in all the child business units

BKeywords created in any business unit can be shared to any other business unit

CKeywords created at a business unit level, whether parent or child, remain available only to that business unit

DKeywords created at the parent business unit are not available in child business units unless they are shared to specific child business units

Answer : C

Question 3

What is true about Einstein Engagement Scoring (EES)?

AEES requires Collect Code Tracking for web conversion predictions

BEES analyzes all send data from Marketing Cloud

CEES can import historical purchase data to drive conversion predications

DEES takes into account custom unsubscribe handling

Answer : C

Question 4

Which user role can be used to set up single sign-on in Social Studio?

AFull User

BEditor

CSuper User

DEnvironment Owner

Answer : C

Question 5

How often are the Einstein Engagement Scoring models updated?

AMonthly

BHourly

CDaily

DWeekly

Answer : A

Question 6

If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

AAll business units will have access

BOnly the business unit where it was created will have access

COnly the business unit(s) immediately below the top level account will have access

DOnly the top level business unit will have access and permissions need be set here for sharing

Answer : D

Question 7

What is the recommended maximum number of activities that should be on a single journey canvas?

A100

B50

C10

D300

Answer : B

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Exam Practice Test