Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Exam Practice Test

Page: 1 / 14
Total 101 questions
Question 1

What is the difference between an in-app message and an inbox message?



Answer : D


Question 2

Which social network(s) support lead capture in Ad Studio?



Answer : C


Question 3

What is supported as a managed account in Social Studio?



Answer : D


Question 4

What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?



Answer : C, D


Question 5

How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.



Answer : A, D


Question 6

What is the fastes way to add a classification to a post?



Answer : A

Understanding Classifications and Macros:

Classifications: In Social Studio, classifications are tags or labels you apply to posts to categorize them (e.g., sentiment, product, campaign, etc.). They are essential for analysis and reporting.

Macros: Macros are pre-defined sets of actions that can be applied to posts with a single click. They automate repetitive tasks.

Why Macros are the Fastest:

Automation: Macros are designed for efficiency. You can create a macro that applies a specific classification (or a set of classifications) to a post automatically.

One-Click Application: Instead of manually selecting the classification from a dropdown menu for each post, you simply select the post(s) and apply the relevant macro.

How to Use Macros for Classifications:

Create a Macro: In Social Studio, go to 'Admin' then find 'Macros' under your workspace. Create a new macro and name it appropriately (e.g., 'Classify as Positive Sentiment').

Define Macro Actions: Within the macro, add an action to 'Set Classification.' Choose the desired classification tag(s).

Apply the Macro: In Engage, select the post(s) you want to classify. From the action menu, choose your macro.

Why Other Options Are Incorrect:

B . Add classification manually to each post: While you can add classifications manually, it's time-consuming, especially when dealing with a large volume of posts.

C . Classification cannot be added to a post: This is incorrect. Classifications are a fundamental part of organizing and analyzing social data in Social Studio.

In Summary:

Macros provide the fastest way to add classifications to posts in Social Studio because they automate the process, allowing you to apply classifications with a single click. Therefore, A. Macro is the correct answer.


Question 7

How much historical data is immediately available when a managed FB account is added to Social Studio?



Answer : C


Page:    1 / 14   
Total 101 questions