Salesforce Marketing Cloud Advanced Cross Channel Exam Practice Test

Answer : A

Einstein Engagement Scoring in Salesforce Marketing Cloud updates its models differently based on the channel:

A . Email daily: The scoring model for email engagement is updated daily. This frequency ensures that the model reflects the most recent interactions and behaviors of users, allowing marketers to dynamically adjust their strategies based on up-to-date engagement data. The daily update cycle helps maintain the accuracy and relevance of the engagement scores, ensuring that marketing efforts are effectively aligned with user engagement trends.

Answer : A

Social Studio unifies anonymous and known identities primarily through deterministic matching. This technique uses definite, unique identifiers (like email addresses, usernames, or phone numbers) that are associated with social media profiles and other customer data sources. By matching these identifiers, Social Studio can merge and maintain a unified view of a customer's interactions across different platforms, effectively linking anonymous browsing data with known customer profiles. This process ensures that the insights derived from social interactions are accurately attributed to the correct individual, enhancing the relevance and personalization of marketing efforts.

Answer : A

Topic profiles in Salesforce's Command Center are created directly within:

A: Command Center. This platform serves as the central hub for managing and visualizing real-time data streams, including social media topics. By creating and configuring topic profiles here, users can effectively monitor and analyze specific content relevant to their business needs directly from the Command Center dashboard.

Answer : A

In the context of a beacon message, the field 'limit number of messages for a device' controls:

A: Send only a particular number of messages in 24 hours. This setting is used to cap the number of messages a single device receives within a 24-hour period, which is essential for avoiding message fatigue and ensuring compliance with best practices in mobile marketing.

Answer : C

For SMS keywords in Salesforce Marketing Cloud, the rule is:

C: Keywords in parent or child business unit are available only in that business unit. Keywords are unique to each business unit, meaning they do not automatically share across parent or child business units. This setup ensures that keyword management remains distinct and organized within the specific business unit where it was configured, avoiding conflicts or misuse across different parts of the organization.

Answer : B, D, E, E

Several factors can cause an SMS message to fail in reaching a user's mobile phone. The three possible reasons include:

B . SMS sent to landline number: If an SMS is directed to a landline number, it will fail because landlines do not receive text messages.

D . Out of cellular network coverage: If the recipient's mobile device is out of the range of a cellular network, it won't receive SMS messages until it returns to a covered area.

Answer : A, A

Social Studio unifies anonymous and known identities through: