Salesforce Marketing Cloud Administrator Exam Practice Test Instant Access

Question 1

Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.

Which Marketing Cloud capability allows for secure transmission of the email address?

ACloudPagesURL AMPscript function

BWeb Analytics Connector

CLink Wrapping

Answer : A

Question 2

A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password.

Where in setup could they accomplish this task?

AData management

BSecurity

CFeature Settings

DCompany Settings

Answer : A

Question 3

A Marketing Cloud admin is setting up Northern Trail Outfitter's newest business units and several users to assign to the new business units.

How would the admin assign users to the business units?

AGive permissions to users at top-level account to assign their own business units.

BSearch for the individual user, select their name, and click Manage Business Units.

CSearch for the individual user, select their name and click Edit Business Units.

DRe-import the users to update their assigned business units

Answer : D

Question 4

While setting up marketing Cloud Connect, a marketing cloud admin navigates to

the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then

receives the following error message:

Insufficient User Permissions. You have not been designated as an integrated

Marketing Cloud User. Contact your system administrator.

The admin notices the Marketing cloud for AppExchange Admin option is selected

when looking for the user settings.

What action should correct the issue?

AApply the appropriate user mappings in the CRM configuration.

BApply the Administrator and Marketing Cloud Administrator permission sets to user.

CReset all user passwords to force new tokens

DApply the marketing Cloud for AppExchange User option as well

Answer : A

Question 5

To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any

inactive data stored in data extensions to be cleared after 12 months.

What action should NTO take?

AConfigure the business unit data retention setting to 12 months

BConfigure the Enterprise wide default retention to one year

CSet inactive date to be automatically cleared after one year, but is recoverable

DApply a row based retention to each data extension as it is created, set to 12 months

Answer : D

Question 6

Northern Trail Outfitters has the Discover Reporting Tool.

Which two report types could help them drive mobile adoption strategy?

Choose 2 answers

ATime Between Send and Engagement

BEmail Performance by Device

CEmail Sending Performance Report

DDeliverability Complaint Rate

Answer : B, C

Question 7

Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.

Which feature should be used to create a survey form?

AMobileConnect

BContent Builder

CSmart Capture

DProfile Center

Answer : C

Salesforce Marketing Cloud Administrator Salesforce Certified Marketing Cloud Administrator Exam Practice Test