Salesforce Marketing Cloud Account Engagement Specialist Salesforce Certified Marketing Cloud Account Engagement Specialist Exam Practice Test

Page: 1 / 14
Total 304 questions
Question 1

The marketing team sends emails to a global audience and wants their emails to send at the optimal time for each prospect on the recipient list.

What capability should an Admin enable in Pardot to achieve this?



Answer : D

To ensure that emails are sent at the optimal time for each prospect on a global scale, Pardot administrators should utilize the Einstein Send Time Optimization feature. This capability, part of Salesforce Pardot's Einstein suite of AI tools, leverages machine learning to analyze each prospect's engagement history and predict the most effective time to send emails. This analysis considers various factors including past open and interaction times to tailor email delivery schedules individually. By enabling this feature, marketers can significantly increase the likelihood of their emails being opened and acted upon, optimizing campaign effectiveness across different time zones and individual prospect behaviors. This targeted approach helps in maximizing engagement by delivering emails when prospects are most likely to be attentive and responsive.


Question 2

What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?



Answer : A

For a Salesforce Opportunity to sync to Marketing Cloud Account Engagement, the Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement. A Contact Role is a way of associating a Contact with an Opportunity, and specifying their role and level of influence in the sales process.Marketing Cloud Account Engagement uses the Contact Role to link the Opportunity to the corresponding prospect, and track their engagement and influence on the Opportunity4. Reference:4: Opportunity Contact Roles


Question 3

A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects.

What feature Is needed for this model?



Answer : D

A lead qualification model based on implicit prospect interest and explicit information provided by prospects requires the feature of Marketing Cloud Account Engagement Score and Grade. The score is a numerical value that measures the implicit interest of a prospect based on their engagement with marketing activities, such as opening emails, clicking links, and visiting landing pages. The grade is a letter value that measures the explicit fit of a prospect based on the information they provide, such as industry, company size, and job title.By combining the score and grade, marketers can segment and prioritize their prospects more effectively3. Reference:3: Scoring and Grading Prospects


Question 4

A marketer conducts an A/B test list send email. When viewing the report., they find that the winning version shows the percentage by which it out-performed the other version as 0%.

What can the marketer share with their stakeholders about the performance of the A/B test?



Answer : B

An A/B test list send email is a type of email send that allows marketers to test different versions of an email and measure their performance based on metrics such as opens, clicks, and conversions. The winning version is the one that has the highest percentage of the selected metric.If the winning version shows the percentage by which it out-performed the other version as 0%, it means that both versions had the same performance on the selected metric, and the A/B test was a tie2. References:2: A/B Testing Your Email Sends


Question 5

By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce?

Choose 2 answers



Answer : A, B

Marketing Cloud Account Engagement writes to Lead and Contact records in Salesforce by default, as these are the primary objects that store prospect information.Opportunity, Account, and Case records are not written to by default, but can be synced using custom fields and connectors1. Reference:1:Marketing Cloud vs. Marketing Cloud Account Engagement


Question 6

LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Marketing Cloud Account Engagement.

What should an administrator do to be able to use the custom field in Marketing Cloud Account Engagement?



Answer : C

The correct way to use a custom account field in Salesforce for segmentation in Marketing Cloud Account Engagement is to create a custom account field in Marketing Cloud Account Engagement and map it to the account field in Salesforce. This will allow you to sync the data between the two systems and use the custom field as a segmentation criterion in Marketing Cloud Account Engagement. You can create a custom account field in Marketing Cloud Account Engagement by going to Settings > Object and Field Configuration > Prospect Account Fields > Add Custom Field.Then, you can map it to the corresponding account field in Salesforce by selecting it from the drop-down menu


Question 7

A Marketing Cloud Account Engagement administrator wants to ensure that only a prospects company email address with the format of ''name@companyname.com" is captured on their form.

Which data format is recommended for the email field?



Answer : C

The recommended data format for the email field to ensure that only a prospect's company email address with the format of ''name@companyname.com' is captured on their form is ''Emails not from ISPs and free email providers''. This option will validate that the email address entered by the prospect is not from a common internet service provider (ISP) or a free email provider, such as Gmail, Yahoo, or Hotmail.This option will help you filter out personal or invalid email addresses and capture more accurate and qualified leads


Page:    1 / 14   
Total 304 questions