Salesforce Marketing Cloud Account Engagement Specialist Salesforce Certified Marketing Cloud Account Engagement Specialist Exam Practice Test

Answer : C

An autoresponder is a type of email that is automatically sent to a prospect when they perform a specific action, such as filling out a form, downloading a file, or registering for an event. To send an autoresponder, a marketer must create an email template using the classic email builder in Marketing Cloud Account Engagement. An email template is a reusable email design that can be customized with dynamic content and personalization. A test email, a one-to-one email, and a list email are not suitable for sending an autoresponder, as they are either not reusable, not automated, or not personalized. Reference: : Create an Autoresponder Email

Answer : C

An automation rule is a rule that automatically applies an action to a prospect based on whether they match set criteria. An automation rule consists of two parts: the criteria and the action. The criteria are the conditions that the prospect must meet to trigger the rule, such as having a certain score, grade, or field value. The action is the outcome that the rule will apply to the prospect, such as changing their field value, adding them to a list, or sending them an email.An automation rule can run once or multiple times per prospect, depending on the settings

Answer : A, C, E

When working on a list email, the Marketing Manager has three options that are not available when working on an Account Engagement email template. They are:

Ability to send the email immediately. This option allows the Marketing Manager to send the list email to the selected recipients as soon as the email is ready, without scheduling it for a later date or time.This option is useful for urgent or time-sensitive messages6

Ability to schedule the email. This option allows the Marketing Manager to choose a specific date and time to send the list email to the selected recipients.This option is useful for planning ahead or aligning with the best time to reach the audience6

Recipient and suppression lists. This option allows the Marketing Manager to select which lists of prospects will receive the list email, and which lists of prospects will be excluded from receiving the list email.This option is useful for targeting and segmenting the audience based on their attributes or behaviors6

Answer : B, C

In order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field, two requirements must be met. They are:

The Lead and Contact fields must have the same API name. The API name is the unique identifier of a field in Salesforce, and it must match exactly between the Lead and Contact objects.For example, if the Lead field has an API name of Lead_Source__c, the Contact field must also have the same API name4

The Marketing Cloud Account Engagement field must be mapped to the Salesforce field. The mapping is the connection between the fields in Account Engagement and Salesforce, and it allows the data to sync between the two systems.The mapping can be done manually or automatically, depending on the field type and the connector version

Answer : A, B, C

There are three ways the Marketing Manager can create a new prospect in Marketing Cloud Account Engagement. They are:

Click the ''Send to Account Engagement'' button on a Salesforce Lead. This option allows the Marketing Manager to send a one-to-one email to a lead in Salesforce using an Account Engagement email template.If the lead does not already exist as a prospect in Account Engagement, it will be created automatically and synced with Salesforce1

Manually add a prospect in Marketing Cloud Account Engagement. This option allows the Marketing Manager to create a new prospect record in Account Engagement by entering the prospect's email address and other information.The prospect can then be added to lists, campaigns, or engagement programs2

Import a .CSV file with the prospect's email address. This option allows the Marketing Manager to import a list of prospects from a .CSV file into Account Engagement. The file must contain the prospect's email address as the first column, and can also include other fields.The imported prospects can then be assigned, tagged, or added to lists or campaigns

Answer : C

The correct way to use a custom account field in Salesforce for segmentation in Marketing Cloud Account Engagement is to create a custom account field in Marketing Cloud Account Engagement and map it to the account field in Salesforce. This will allow you to sync the data between the two systems and use the custom field as a segmentation criterion in Marketing Cloud Account Engagement. You can create a custom account field in Marketing Cloud Account Engagement by going to Settings > Object and Field Configuration > Prospect Account Fields > Add Custom Field.Then, you can map it to the corresponding account field in Salesforce by selecting it from the drop-down menu

Answer : C

The recommended data format for the email field to ensure that only a prospect's company email address with the format of ''name@companyname.com' is captured on their form is ''Emails not from ISPs and free email providers''. This option will validate that the email address entered by the prospect is not from a common internet service provider (ISP) or a free email provider, such as Gmail, Yahoo, or Hotmail.This option will help you filter out personal or invalid email addresses and capture more accurate and qualified leads