Salesforce Marketing Cloud Account Engagement Consultant Exam Practice Test Instant Access

Question 1

What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?

Choose 3 answers

AUser Notifications

BSocial Posts

CDynamic Content

DUser Signatures

EEmail Templates

Answer : C, D, E

Question 2

which two considerations should be made when implementing an account-based marketing strategy?

Choose 2 answers

AAccount-based marketing completely replaces broad-based marketing.

BAccount-based marketing is only a good fit for certain industries.

CAccount-based marketing can be implemented in stages.

DAccount-based marketing personalizes experiences for prospects.

Answer : C, D

Question 3

LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.

How should LenoxSoft add the prospects?

ABy using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.

BBy using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.

CBy creating a dynamic list based on the form being completed and use that list as the distribution list on the program.

DBy using a static list on the form's completion action, then start the program with a 'Form Completed' trigger so only prospects who completed the form will get the follow up actions.

Answer : C

Question 4

LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.

Which automation tool in Marketing Cloud Account Engagement should be used?

ADynamic list

BCompletion action

CAutomation rule

DSegmentation rule

Answer : A

Question 5

A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.

How would a consultant explain the difference?

AFirst-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.

BFirst-party tracking is domain-based while third-party tracking is campaign-based.

CFirst-party tracking tracks prospects across different website domains, while third-party tracking does not.

DFirst-party tracking does not use cookies, while third-party tracking does.

Answer : C

Question 6

How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?

ACreate each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App

BCreate each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs

CCreate each user in both BUs > Map the same CRM username > Guide those users to find assets by
navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App

DCreate each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs

Answer : C

Question 7

What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

AUser email address

BMarketing Cloud Account Engagement user ID

CSalesforce username

DCRM ID

Answer : C

Salesforce Marketing Cloud Account Engagement Consultant Salesforce Certified Marketing Cloud Account Engagement Consultant Exam Practice Test