Salesforce Marketing Cloud Account Engagement Consultant Exam Practice Test Instant Access

Question 1

LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.

What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

AA Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,

BCreate an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.

CExport the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.

DCreate a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.

Answer : A

Question 2

which two considerations should be made when implementing an account-based marketing strategy?

Choose 2 answers

AAccount-based marketing completely replaces broad-based marketing.

BAccount-based marketing is only a good fit for certain industries.

CAccount-based marketing can be implemented in stages.

DAccount-based marketing personalizes experiences for prospects.

Answer : C, D

Question 3

LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.

How should LenoxSoft add the prospects?

ABy using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.

BBy using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.

CBy creating a dynamic list based on the form being completed and use that list as the distribution list on the program.

DBy using a static list on the form's completion action, then start the program with a 'Form Completed' trigger so only prospects who completed the form will get the follow up actions.

Answer : C

Question 4

LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.

Which automation tool in Marketing Cloud Account Engagement should be used?

ADynamic list

BCompletion action

CAutomation rule

DSegmentation rule

Answer : A

Question 5

A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.

How would a consultant explain the difference?

AFirst-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.

BFirst-party tracking is domain-based while third-party tracking is campaign-based.

CFirst-party tracking tracks prospects across different website domains, while third-party tracking does not.

DFirst-party tracking does not use cookies, while third-party tracking does.

Answer : C

Question 6

A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).

How should the marketing user handle this task?

ACreate the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.

BCreate the form in the first BU, then ask marketing users to copy the form into their separate BUs.

CCreate the form in the first BU, then export the form and import it into each of the other two BUs.

DCreate the form in one BU, then use the BU switcher and manually recreate the form in the second BU.

Answer : C

Question 7

LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements:

* Receive a notification when prospects view the page, but do not submit to see if they can retarget.

* Receive one notification per prospect.

How should a consultant accomplish this in Marketing Cloud Account Engagement?

ADynamic list of all prospects who have viewed the landing page > Completion action on the form to
remove prospects from the list upon form submission > User monitors list.

BPage action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.

CDynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have
viewed landing page > User exports both lists and compares.

DCompletion action on the form to tag 'Submitted' > Automation rule to notify user with criteria of 'Demo Request' landing page was viewed and tag isn't 'Submitted'.

Answer : D

Salesforce Marketing Cloud Account Engagement Consultant Salesforce Certified Marketing Cloud Account Engagement Consultant Exam Practice Test