Salesforce Marketing Cloud Account Engagement Consultant Exam Practice Test Instant Access

Question 1

"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.

What two options could be implemented to prevent empty field values from appearing in the email?

Choose 2 answers

ADefine default mail merge values for fields

BUse HML conditional logic statements

CUse HML merge field modifiers

DDefine page actions to replace field values

Answer : D

Question 2

A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.

What strategy would allow the team to do this?

ABuild dynamic lists respectively based off of those form submissions.

BAdd a form completion action to add prospects to the right Salesforce campaign.

CTrack downloads in the form reports and build different lists for all submissions.

DAdd a form completion action to apply a tag with the name of the piece of content.

Answer : D

Question 3

A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.

What feature should a consultant recommend to uncover additional marketing attribution?

APrimary - Campaign Source Attribution
B, Einstein Attribution

CAccount-to-Opportunity Matching

DFirst Touch Model

Answer : C

Question 4

LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.

How could this be accomplished?

ADevelop a new lens that includes only data from the fiscal year.

BUse the 'fiscal year' filter on the Pipeline Dashboard.

CCreate a custom dataset using only data from the fiscal year.

DApply the 'tag' filter on the Pipeline Dashboard using the fiscal year.

Answer : D

Question 5

LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:

* The prospects must be located in Georgia or Florida.

* The prospects must submit their "Request a Demo" form.

When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.

How should LenoxSoft automate assigning these leads?

ACreate a completion action on the 'Request a Demo' form with the action to assign to user.

BAdd a completion action on the form to notify Admin, who manually assigns the prospect.

CExport the form submission report and import, assigning to the correct user upon import.

DRun an automation rule to assign based on the 'Request a Demo' submission and State field.

Answer : D

Question 6

A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).

How should the marketing user handle this task?

ACreate the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.

BCreate the form in the first BU, then ask marketing users to copy the form into their separate BUs.

CCreate the form in the first BU, then export the form and import it into each of the other two BUs.

DCreate the form in one BU, then use the BU switcher and manually recreate the form in the second BU.

Answer : C

Question 7

LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements:

* Receive a notification when prospects view the page, but do not submit to see if they can retarget.

* Receive one notification per prospect.

How should a consultant accomplish this in Marketing Cloud Account Engagement?

ADynamic list of all prospects who have viewed the landing page > Completion action on the form to
remove prospects from the list upon form submission > User monitors list.

BPage action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.

CDynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have
viewed landing page > User exports both lists and compares.

DCompletion action on the form to tag 'Submitted' > Automation rule to notify user with criteria of 'Demo Request' landing page was viewed and tag isn't 'Submitted'.

Answer : D

Salesforce Marketing Cloud Account Engagement Consultant Salesforce Certified Marketing Cloud Account Engagement Consultant Exam Practice Test