Salesforce CRT-550 Exam Practice Test Instant Access

Question 1

Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.

What Should be recommended?

ACreate this as a Journey Data Source via Journey Builder.

BPush each new record into Marketing Cloud vis Platform Event API on form submit.

CPerform a daily bulk export to SFTP for import via Automation.

DRecreate this external web form inside Marketing Cloud.

Answer : C

Question 2

A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.

What should a consultant recommend to meet this criteria?

AContinue to build reports in Sales Cloud and import it to Marketing Cloud for sending.

BCreate a Journey and use Salesforce Data and the Reports object as the Entry Source.

CSync all custom objects to Marketing Cloud and recreate the reports for sending.

DContinue to build reports in Sales Cloud and select the reports in Marketing Cloud.

Answer : A

Question 3

Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.

In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)

A%%BASEFILENAME_FROM_TRIGGER%%

B%%BASEFILENAME_FROM_FILEDROP%%

CScheduled Starting Source

CFile Drop Starting Source

Answer : B, C, C

This allows you to specify the exact name of the file when running the automation. The File Drop Starting Source is an automation activity that allows you to specify the source of the File Drop as either a Scheduled or Manual event. This allows you to control when the data is imported from the Enhanced FTP file.

Question 4

Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.

In which two ways should this segment be created?

AUsing Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.

BUsing Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.

CUsing Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

DUsing Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.

Answer : A

Question 5

Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.

Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

AA field of Locale type containing the country code

BA field of Text type containing the country code plus mobile number

CA field of Locale type containing the locale code

DA field of Phone type containing the mobile number

Answer : C, D

Question 6

A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.

The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.

What solution should be recommended for execution efficiency?

AUse Automation Studio and Salesforce sends with campaign as an audience.

BUse Automation Studio to prepare personalization data and initiate journey.

CUse Salesforce Data Event to initiate journey and scripting within emails for personalization logic.

DUse send from Salesforce CRM and Salesforce report to prepare personalization data.

Answer : C

Question 7

Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.

Which method would facilitate this solution?

AIn journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data

BIn Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.

CIn Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.

DIn journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.

Answer : D

Salesforce CRT-550 Prepare for your Marketing Cloud Consultant Exam Practice Test