Cloud Kicks (CK) is launching a new online store and wants to get a better understanding of its
market wants and needs to create compelling customer experience. CK's strategy designer
recommends utilizing the Jobs to Be Gone framework.
What are the core principles of the Jobs to Be Gone framework?
Answer : C
The core principles of the Jobs to Be Gone framework are customer-centric, solution agnostic, stable over time, and measurable outcomes, as this framework helps understand the customer's specific goal or job, and the thought processes that would lead them to hire a product or service to complete the job. Customer-centric means focusing on the customer's needs and desires, solution agnostic means not prescribing or implying any specific solution, stable over time means not changing with customer attributes or preferences, and measurable outcomes means having clear and quantifiable indicators of success.
Cloud Kicks (CK) is a company of operational excellence However, CK has a hard time
bringing innovative ideas to market, because investing In unproven tactics seems risky to its leaders
who are used to making decisions based on metrics.
Which approach should a strategy designer take when presenting a new product vision to this group?
Answer : C
The best approach to presenting a new product vision to a group of leaders who are used to making decisions based on metrics is to identify the biggest questions about the product vision and collect data on prototypes, as this helps validate or invalidate the assumptions and hypotheses behind the vision, and provide evidence-based arguments for its feasibility and viability. Running qualitative user research or conducting a competitive analysis may not be persuasive or relevant enough for this group.
The team at Cloud Kicks is spending too much time curating dashboards of the company's
sales pipeline for multiple different levels of leadership, who are interested in different views of the
same data.
What should the strategy designer recommend to help the team efficiently share the right data?
Answer : C
The best recommendation to help the team efficiently share the right data is to create dashboards in Tableau, as this allows them to visualize and analyze data from different sources, customize and filter views, and share insights with different audiences. Developing reports in Sales Cloud or providing Kanban view in Revenue Cloud may not offer the same level of flexibility and functionality as Tableau.
The design team at Cloud Kicks has created a vision for a new virtual try on tool for its
products, which would apply to multiple product lines, brands, and regions.
Which roadmap should the strategy designer create to communicate the planned releases of
multiple products in a single view?
Answer : A
The best roadmap to communicate the planned releases of multiple products in a single view is a portfolio roadmap, as this helps show how different products align with the strategic goals and initiatives of the organization, and how they interrelate and depend on each other. A strategy roadmap or a product roadmap may not be able to capture the complexity and diversity of multiple products.
After a series of interviews with key stakeholders, a strategy designer realizes the company
is duplicating efforts across internal teams, each creating similar programs for customer engagement.
Which approach should the designer propose to create alignment?
Answer : C
The best approach to create alignment among internal teams who are duplicating efforts is to conduct a service blueprint workshop, as this helps map out the current state of the service delivery across different touchpoints, channels, and actors, and identify gaps, redundancies, and opportunities for improvement. A design sprint or a journey mapping workshop may not be suitable for addressing the internal silos and inefficiencies.
A strategy designer at Cloud Kicks leads a development team whose stakeholders are
notorious for misunderstanding and undervaluing research-driven UX design.
Which approach should the designer propose to increase the desire for research-driven decisions?
Answer : C
The best approach to increase the desire for research-driven decisions among stakeholders who misunderstand and undervalue research-driven UX design is to align UX research goals with stakeholders' goals, as this helps demonstrate the value and relevance of research for achieving business outcomes. Creating high-fidelity prototypes or strictly aligning to stakeholders' business requirements may not address the root cause of the lack of desire for research.
. Leadership at Cloud Kicks just approved a vision for a new digital commerce and service
strategy. They ask the Strategy Designer to create a roadmap to help them understand the rollout
process and implications.
What should be one of the initial steps to take when creating a program roadmap?
Answer : A
One of the initial steps to take when creating a program roadmap is to start with a phased approach, then address foundational items early, as this helps prioritize and sequence the work into manageable chunks and ensure that the essential requirements are met first. Developing a RACI diagram or creating a release plan may not be the initial steps, as they require more clarity and details on the scope and timeline of the program.