U+ Bank introduces a new credit card that has no historical customer behavior dat
a. U+ Bank wants to offer this credit card on the personalized web portal. Given the scenario, which rule type must you use?
Answer : C
Given the scenario where U+ Bank introduces a new credit card that has no historical customer behavior data and wants to offer this credit card on the personalized web portal, you must use anadaptive model.
A best practice in data science is to use a control group. What business metric is supported by this practice?
Answer : A
The lift that the prediction generates Reference:
Using a control group is a best practice in data science that supports the business metric ofthe lift that the prediction generates.
As a data scientist, you are asked to create a prediction to optimize the click-through rate of a web banner. What type of prediction do you need to create in Prediction studio?
Answer : C
Customer Decision Hub Reference:
To optimize the click-through rate of a web banner, you need to create aCustomer Decision Hubprediction.
Next-Best-Actionensures that communication between the business and the customer is________and_________. (Choose Two)
Answer : A, C
Timely and contextual Reference:
Next-Best-Action ensures that communication between the business and the customer is timely and contextual.
Which statement best describes the goal of Next-Best-Action?
Answer : B
Balance customer needs with business objectives Reference:
The goal of Next-Best-Action is to balance customer needs with business objectives.
To create channel-specific Adaptive Model instances, you____________
Answer : D
The result of a Predictive Model is stored in a property called__________.
Answer : D