Microsoft MB-220 Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Exam Practice Test

You work for a non-profit organization that sends a yearly progress summary and thank you email to both their donors and volunteers. Although the emails sent are very similar, the main (hero) image and some call-to-actions can differ based on the contact type.

For simplicity, the content designer wants to design a single email design and add conditions to the content based on the contact type.

On which two design elements are you able to add conditions? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

The sales team has an upcoming tradeshow.

You need to create a form to collect potential customer interest at the tradeshow. Which type of form should you create?

The marketing department wants to set up a real-time trigger-based journey to thank contacts who made a donation toward a specific cause. To achieve this, the donation process will initiate a Dynamics 365 Customer Insights - Journeys trigger. This process will include the URL of the individual hero banner of the cause.

You need to ensure that the image from the event trigger is added to the email and displays correctly.

Which two steps do you need to perform? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

You are creating a real-time customer journey that sends SMS messages to customers asking customers to either confirm scheduled service appointments or request a reschedule.

Your SMS message includes "CONFIRM" and "RESCHEDULE" as the only two configured keywords.

The automated text message keyword flow you created is shown in the following exhibit.

You need to verify that the keyword flow will be able to handle potential customer replies correctly. Which two customer replies will follow the "CONFIRM" branch? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

The marketing department at Contoso Children's Foundation wants to set up a real-time journey to thank people for their donations, using specific donation values in emails and journey branches. The journey needs to be triggered when someone donates through your organization's website.

You need to:

1. create the custom event trigger, and

2. give the event code snippet to the website team so they can build the trigger into the donations page.

Which two field types can you add in a custom event to provide additional context for the journey? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution shown.

After you answer a question in this section, you will NOT be able to return to it once you click on the Next button. As a result, these questions will not appear in the review screen.

The marketing department created a new subscription center and marketing page that should be used whenever outbound and real-time emails are sent to Contacts.

The content designer asked you to ensure the emails sent through real-time marketing journeys have the correct link in their preference center placeholder.

You need to ensure that the new subscription URL is used when emails are sent to Contacts.

Solution:

For compliance settings: Create a new Content Settings record and add the subscription center marketing page.

For email settings: Link the consent record to the real-time marketing journey settings.

Does this meet the goal?

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

Your company recently installed the real-time marketing module.

You need to make sure that the consent center is filled with the correct consent data currently available in Dynamics 365 Customer Insights - Journeys and from legacy campaign solutions.

Solution: You import consent settings from a Microsoft Excel file.

Does this meet the goal?