Microsoft MB-220 Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Exam Practice Test

You work for a non-profit organization where donations are registered and managed within the same Microsoft Power Apps environment where Dynamics 365 Customer Insights - Journeys is enabled and used. The donation table has a direct link to a contact record. When people cancel a donation, a reason is added through an option list.

When a donation is cancelled and becomes deactivated, the donation team wants to trigger a real-time journey to send a confirmation and call-to-action for a single donation. To accomplish this, you work with the donation team and create the journey and a Microsoft Dataverse trigger for the donation table. However, there are some cancellation reasons that are NOT applicable and should NOT be included in the journey.

You need to ensure that certain cancellation reasons are excluded and do NOT start a customer journey.

What should you do?

Your marketing team sends a dairy newsletter to email subscribers.

Your manager wants to see a visual heat map report displaying the area of the email body that receives the most clicks.

What should you do in the marketing email Insights tab?

Your marketing department works with an audience acquisition firm to invite attendees to marketing webinars.

The audience acquisition firm displays statistics related to attendees on a dashboard on its partner portal. The Chief Marketing Officer for your company asks you to add a link to this dashboard directly to the navigation for your Dynamics 365 Customer Insights - Journeys app.

You need to select the appropriate subarea content type

Which subarea content type should you select in the sitemap?

You want to update the marketing settings to enable this scenario:

When a person submits a torn, the marketing system will pair the submission with an existing lead by their email address and the product they are interested in.

Which setting should you update?

Your company recently collected contact information from booth visitors at an industry conference. After the conference, you create a customer journey that emails the new contacts, inviting them to a webmar.

While your customer journey is still active, you want to identify reasons why some recipients fail to complete the journey.

What are two steps you should take? Each correct answer presents part of the solution.

NOTE: Each coned selection is worth one point.

You are pan of the marketing department at AdventureWorks Cycles and recently started using Dynamics 365 Customer Insights - Journeys.

You want to know the results of the different marketing activities run across the organization. Specifically, the statistics, analytics, and key performance indicators (KPIs) based on your marketing results.

On which three entities can you find this information? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

You are working on marketing page templates

You want to make it easier for marketing users to filter the best matched template from the template gallery. Which two attributes can you use to categorize the templates? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.