Marketo MCE Exam Practice Test Instant Access

Question 1

An engagement program has a group of leads that a marketer no longer wants to send emails.

Removing leads from the program also causes which data to be removed?

AEmail performance

BChanges to the engagement program cadence

CLead score

DContribution to the engagement score

Answer : B

Question 2

What form field type can be used to capture URL parameters?

AInput Masking Fields

BHidden Form Fields

CDynamic Form Fields

DAnonymous Form Fields

Answer : B

https://docs.marketo.com/display/public/DOCS/Set+a+Hidden+Form+Field+Value

Question 3

The communication limits for your Marketo instance are as follows:

Monica, a person in your database, received Email 01 from your instance at 8:00 this morning. She also qualifies for the audience of an email program scheduled to send Email 02 at 2:00 this afternoon. Email 01 and Email 02 are both non-operational.

Which statement is true?

AMonica will not receive Email 02. She will be classified as bounced in the Email Performance Report.

BMonica will not receive Email 02. She will be included in the Blocked count on the email program control panel.

CMonica will receive Email 02 at 2:00 pm but will not be eligible for any other emails sent today.

DMonica will receive Email 02 at 8:00 am tomorrow (24 hours after the last email she received.) She will be classified as pending in the Email Performance Report until the email is sent.

Answer : B

Question 4

What is a reason to include a text version with an HTML one when sending an email?

AIncluding a text version makes it more likely for people to click.

BText emails have higher delivery rates than HTML.

CText emails offer a better user experience than HTML.

DSome email clients can only receive text emails.

Answer : A

https://blog.marketo.com/2017/07/html-text-emails-better.html

Question 5

A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.

How is the acquisition program assigned to a lead?

AA lead needs to be sent to a CRM to receive an acquisition program.

BA lead fills out a form on a landing page in the program.

CA lead is added to the CRM and synced to Marketo.

DAdmin Acquisition Program is automatically assigned to new leads.

Answer : A

Question 6

A marketer wants to create a Program Performance Report that shows the performance for all programs targeting a certain geographic region.

What would be the best way to accomplish this?

AAdd a custom column to the Program Performance Report.

BUse a custom tag as a filter on the setup tab of the Program Performance Report.

CUse a filter on the smart list of the Program Performance Report.

DUse the drill down feature of the Program Performance Report.

Answer : B

Question 7

A marketing director is asked to email leads to invite them to a company event.

Which Program Channel Type should be used to register leads and host the event onsite?

ATradeshow Channel

BEmail Blast

CRoadshow Channel

DWebinar Channel

Answer : D

Marketo Certified Expert Exam Practice Test