Marketo MCE Exam Practice Test Instant Access

Question 1

A U.S.-based organization does business internationally. The forms on the company website collect basic information: First Name, Last Name, Company Name, Country, and Email Address.

What needs to be done in Marketo to ensure legal requirements are met for handling leads in countries with double opt-in laws?

AInclude an Unsubscribe link in all marketing emails

BAdd a checkbox with verbiage stating that by filling out the form, the lead consents to receive email

CSuppress all non-US respondents

DCreate the processes to abide by a country's SPAM laws

Answer : B

Question 2

A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.

What should be added as a flow step in a Smart Campaign to accomplish this?

AAdd to SFDC Campaign

BAdd to Engagement Program

CAdd to Nurture Stream

DAdd to Trash

Answer : A

Question 3

Michael has created two smart campaigns in two different programs. The flow for each smart campaign is shown below.

Once a person achieves success (Influenced) in the 2020 Industry Predictions Ebook, Michael wants to send the person the invite email for the weekly demo.

Which modifications must Michael make to the smart campaigns to achieve this?

AAdd the ''Campaign is Requested'' trigger to the 01 Send Invite smart campaign and the ''Request Campaign'' flow step to the 03 Success smart campaign.

BAdd the ''Campaign is Requested'' trigger to the 03 Success smart campaign. No changes are needed to the 01 Send Invite smart campaign.

CAdd the ''Added to Program'' trigger to the 01 Send Invite smart campaign and the ''Add to Program'' flow step to the 03 Success smart campaign.

DAdd the ''Campaign is Requested'' trigger to the 01 Send Invite smart campaign. No changes are needed to the 03 Success smart campaign.

Answer : D

Question 4

The marketing department of a technology company believes the use of ''Servers'' in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized.

Given the screenshot:

In which component of the Control Panel will the schedule for the email be set?

AAdd A/B Test

BSchedule

CNew Email

DEdit Smart List

Answer : C

https://gosolomon.com/mce-study-guide-program-fundamentals/

Question 5

What is required if a marketing manager wants to send one email to two segments, but the header image will be different for each segment?

ASystem tokens

BSmart lists

CAn approved snippet

DAn approved segmentation

Answer : C

Question 6

Which two statements differentiate smart lists from segmentations? (Choose two.)

AA lead can exist in multiple segments within the same segmentation.

BSmart lists can only generate information on the lead for the past 90 days.

CA lead can exist in multiple smart lists.

DSnippets can be dynamically changed based on segmentation.

ESnippets are created from smart lists.

Answer : C, D

Question 7

What is the difference between hard bounces and soft bounces?

AA hard bounce happens when an email is rejected by a spam filter; a soft bounce means an email address is invalid.

BA hard bounce renders a lead email address invalid; a soft bounce gets automatically resolved within a few days.

CA soft bounce renders a lead email address invalid; a hard bounce gets automatically resolved within a few days.

DA soft bounce happens when an email is rejected by a spam filter; a hard bounce means an email address is invalid.

Answer : B

https://docs.marketo.com/display/public/DOCS/Hard+and+Soft+Bounces+in+Email

Marketo MCE Marketo Certified Expert Exam Practice Test