Marketo MCE Exam Practice Test Instant Access

Question 1

What is the purpose of a default value in a token?

ATo display values like current Date/Time

BTo show a value if a lead's referenced field is empty

CTo refer to the name or description of a program

DTo create custom variables at the Campaign Folder or Program level

Answer : C

https://docs.marketo.com/display/public/DOCS/Tokens+Overview

Question 2

Which two behaviors can be tracked with Munchkin code? (Choose two.)

AWeb page visits

BWeb page clicks

CSocial media activity

DWeb page bookmarks

EAverage time spent on site

Answer : A, E

https://docs.marketo.com/display/public/DOCS/Add+Munchkin+Tracking+Code+to+Your+Website

Question 3

What is the reporting impact of selecting an acquisition program when importing a list?

AThe Opportunity Influence Analyzer uses acquisition program to indicate which program led directly to a won opportunity.

BThe acquisition program is required to show program success in the List Performance report.

CThe acquisition program is required to show the number and percent of new names in the Program Performance report.

DRevenue Cycle Modeler uses acquisition program to trigger moving net new leads from the Anonymous to the Known stage.

Answer : C

Question 4

A Marketo administrator wants to test the inclusion of the word ''budget'' in an email's subject line within an email send program.

Which two settings must be configured for this test? (Choose two.)

ASample size

BChampion/Challenger

CSegment size

DDynamic content

EWinning criteria

Answer : C, D

Question 5

A marketer wants to create custom unsubscribe footers for emails per geographic region and using snippets.

What needs to be built before the snippets can be used?

AEmail templates

BTokens

CSegmentation

DSmart Lists

Answer : A

https://nation.marketo.com/t5/Product-Discussions/Email-Footer-vs-Admin-Footer/m-p/153208

Question 6

The marketing manager wants to compare year-over-year lead generation.

Which report type delivers this information?

AProgram Performance Report

BRevenue Explorer Report

CLead Performance Report

DLeads by Revenue Stage

Answer : C

https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Analytics-Reporting/ba-p/242879?ru=36499&sr=stream

Question 7

In which initiatives can a marketer use the Recipient Time Zone feature? (Choose two.)

AWhen setting the stream cadence in an engagement program stream that contains email assets and nested programs

BWhen sending a newsletter email with an email program

CWhen sending an invitation email with a batch smart campaign in an event program

DWhen setting the stream cadence in an engagement program stream that contains only email assets

EWhen sending a confirmation email with a trigger smart campaign in a default program

Answer : A, C

https://nation.marketo.com/t5/Certification-Study-Group/Choosing-Program-Types-for-Email-and-Nurturing-Initiatives/gpm-p/241728

Marketo MCE Marketo Certified Expert Exam Practice Test