Marketo MCE Exam Practice Test Instant Access

Question 1

What needs to be done to track the success of programs using a custom channel?

AEnsure forms are local to the program

BUpload the list of attendees to a list in the program

CEnsure that program statuses are being updated

DInclude a ''Responded'' program status

Answer : C

https://nation.marketo.com/t5/Product-Discussions/Tracking-Email-Conversions/m-p/31496

Question 2

A marketer is creating an autoresponder email to send a link to a piece of content.

What is an incorrect use of a token?

AA text token for the link to a displayed image

BA text token for the link to the content

CA lead token for the lead's first name

DA styled rich text token for the subject line.

Answer : B

Question 3

In which two ways can a marketer avoid a spamtrap? (Choose two.)

AEstablish a direct Opt-in process for all leads

BEmail leads who have been inactive for more than 6 months

CPurge the database of inactive leads

DPurchase lists from data vendors

Answer : A, C

https://nation.marketo.com/t5/Knowledgebase/What-is-a-spamtrap-and-why-do-they-matter/ta-p/248282

Question 4

Which type of score should sales look at to identify purchasing authority?

ADemographic

BEngagement

CAccount

DBehavioral

Answer : A

https://go.marketo.com/rs/561-HYG-937/images/Marketo-Lead-Scoring.pdf

Question 5

A marketer wants to have a form in a pop-up window on the company website.

How can the marketer accomplish this?

AChoose Lightbox as the embed code type

BDesign a landing page that gives the visual effect of a pop up window

CChange the form type to Lightbox under form settings

DCreate a New RTP Dialog Web Campaign

Answer : A

https://nation.marketo.com/t5/Product-Discussions/Website-Pop-Ups/m-p/59328

Question 6

The marketing manager wants to compare year-over-year lead generation.

Which report type delivers this information?

AProgram Performance Report

BRevenue Explorer Report

CLead Performance Report

DLeads by Revenue Stage

Answer : C

https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Analytics-Reporting/ba-p/242879?ru=36499&sr=stream

Question 7

In which initiatives can a marketer use the Recipient Time Zone feature? (Choose two.)

AWhen setting the stream cadence in an engagement program stream that contains email assets and nested programs

BWhen sending a newsletter email with an email program

CWhen sending an invitation email with a batch smart campaign in an event program

DWhen setting the stream cadence in an engagement program stream that contains only email assets

EWhen sending a confirmation email with a trigger smart campaign in a default program

Answer : A, C

https://nation.marketo.com/t5/Certification-Study-Group/Choosing-Program-Types-for-Email-and-Nurturing-Initiatives/gpm-p/241728

Marketo MCE Marketo Certified Expert Exam Practice Test