Google-Ads-Video Exam Practice Test Instant Access

Question 1

Which audience solution would you use to reach male users who are 18 to 24 years old with the help of a Google Video campaign?

ADemographics and Detailed Demographics

BCustom Audiences

CLife Events

DAffinity Audiences

Answer : A

Question 2

An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they're unsure what to base the figure on.

What's a valid way for them to determine the tCPM for the business new Video campaign?

ASlightly inflate the average amount the account manager is willing to bid for this campaign.

BUse the estimate in the traffic estimator during campaign setup

CSlightly inflate the estimate in the traffic estimator during campaign setup.

DDecide on the highest amount they're willing to pay for this campaign

Answer : D

Question 3

For the last year, you've run a consideration Video campaign. Now you want to see evidence that your Investment was effective based on the number of times users actually clicked on your videos.

What consideration measurement metric should you use?

ATargeted observations

BCore performance metrics

CPurchase intent lift

DEarned views

Answer : B

Question 4

After running successful Search and Display campaigns to drive action, you've decided to run a Video campaign with the same objective.

Why should you keep the Video campaign in the same account as the other campaigns?

ABecause it'll allow for faster approval by the system for new ads

BBecause more campaign extensions will be available for the Video campaign.

CBecause it prevents Google Ads from double-counting conversions

DBecause the Video campaign will automatically use assets from the other campaigns.

Answer : C

Question 5

You want to evaluate the performance of your first awareness Video campaign. What fundamental metric can help you measure the campaign's success?

ADisplay impression share

BConversions

CVideo played to

DEarned actions

Answer : C

Question 6

Your Google Video campaign is driving awareness of a new service your company will soon release, and you're considering inflating your target cost-per-thousand impressions (tCPM) bid to achieve that goal.

Why should you avoid inflating the tCPM bid for your new campaign?

ABecause inflation might cause loo many impressions of the same ads to serve to the same users

BBecause inflation could result m the budget depleting faster without increasing unique reach.

CBecause inflation may prevent other campaigns in the account from running for the entirety of their ad schedules.

DBecause inflation will likely result in the targeting of irrelevant demographics and placements.

Answer : A

Question 7

A clothing store owner who wants to drive awareness to a new product line that's being launched has created a Google Video campaign with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy.

What bidding strategy should they employ to achieve this marketing objective?

AMaximize Conversions

BMaximum CPV

CMaximum CPV

DTarget CPM

Answer : D

Google-Ads-Video Google Ads Video Professional Assessment Exam Practice Test