DMI PDDM Professional Diploma in Digital Marketing Exam Practice Test

You are keen to know how social interaction is driven by your email marketing campaign and you understand that there is a statistic to measure this. Which one of the following metrics will help with this?

Exhibit:

Which one of the following describes the three main elements of data management in email marketing?

One of the primary digital marketing channels is digital display advertising. Which advertising format is part of this? Choose one of the following:

Which of the following criteria would you apply when choosing an Ad Publisher? Choose TWO of the following:

There are tools available to help you research ad publishers. Choose the Google ad publishing tool from the list below. Choose one of the following:

What does the term CPA refer to? Choose one of the following:

Exhibit:

What does the term CPM refer to? Choose one of the following:

Exhibit: