DMI Professional Diploma in Digital Marketing Exam Practice Test

You maintain an email subscriber database for your organization and you understand thatData Protection legislation provides for the rights of the _______ _______ and the obligations of the data holder. Choose one of the following to complete the sentence:

An end-user's email inbox is a personal space. With this in mind, what would it be important to consider with your email marketing messages? Choose one of the following:

Exhibit:

As end users engage with their email client they often apply their own 'relevance filter' to incoming messages. Which one of the following can be considered as the first filter for end users with incoming messages?

Unsolicited email is also known as _________ . Choose one of the following to complete the sentence:

Exhibit:

You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience:

You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation?

Exhibit:

Which one of the following describes the three main elements of data management in email marketing?