DMI Professional Diploma in Digital Marketing Exam Practice Test

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Total 199 questions
Question 1

Which system will help with the analytics for email marketing? Choose oneof thefollowing:



Answer : A


Question 2

You wish to collect email marketing contact details at a range of customer touch points. Which one of the following would NOT be applicable?

Exhibit:



Answer : A


Question 3

There are a number of elements in the Digital Marketing Institute email marketing process. Choose TWO of the following:



Answer : A, E


Question 4

What is the structured, systematic process that involves delivering electronic marketing messages directly to targeted subscribers known as? Choose one of the following:

Exhibit: 6304



Answer : A


Question 5

Which digital marketing tactic commonly makes use of the 'takeover' ad format in order to develop customer reach and awareness, and provide for enhanced branding and influence? Choose the appropriate digital marketing tactic from the Digital Marketing Institute Framework using the numbered options given:

Exhibit:



Answer : A

Topic 8, Email Marketing


Question 6

Consumers have rights in terms of any information collected about them through your digital marketing campaigns. What legislation are these rights protected under? Choose one of the following:

Exhibit:



Answer : A


Question 7

You are aware that privacy conventions apply to any digital marketing campaign. What is the implication of this for your digital display campaign, and what may you not do? Choose oneofthe following:



Answer : A


Page:    1 / 14   
Total 199 questions