DMI PDDM Professional Diploma in Digital Marketing Exam Practice Test

You wish to measure the effectiveness of your Digital Marketing Plan. Which tool will help? Choose one of the following:

Select two steps from the Digital Marketing Institute's Digital Marketing Plan from the options shown below:

"Digital Marketing heralds a new departure for marketing today. To really engage with consumers in the online world you need to be ________ and ________" Choose one of the following to fill in the blanks and complete the sentence:

It has been said that effective digital marketing is concerned with market reality, and not just market research because every user action online is ________ . Fill in the blank to complete the sentence by choosing one of the following:

Exhibit:

You maintain an email subscriber database for your organization and you understand thatData Protection legislation provides for the rights of the _______ _______ and the obligations of the data holder. Choose one of the following to complete the sentence:

You are viewing a highly successful video based ad campaign with high conversion metrics. Which factor below gives strength to the ad? Choose one of the following:

Consumers have rights in terms of any information collected about them through your digital marketing campaigns. What legislation are these rights protected under? Choose one of the following:

Exhibit: