CIW 1D0-623 Exam Practice Test Instant Access

Question 1

The developers of a point-of-sale retail transaction software has a system error in their Web server. Users of the system were unable to upload data through their remote data entry service. The customer quickly grew angry about the situation and began posting negative comments on several popular social media sites and company's public message board. The company is in the response stage of managing the crisis. What should they do?

APost responses to the messages, explaining the problem and when it will be resolved.

BRemove all postings from their message board and publicly deny the error on the popular social media sites.

CMonitor the messages, to determine how many are posted, until the error Is corrected. Then contact the message posters privately by phone or e-mail.

DPrepare an executive report on the crisis. with recommendations for organizational changes to prevent similar incidents in the future.

Answer : A

In the response stage of managing a crisis, the company should post responses to the messages explaining the problem and when it will be resolved. Transparency and timely communication are crucial in crisis management to maintain customer trust and manage negative sentiment. By acknowledging the issue, providing an explanation, and offering a timeline for resolution, the company demonstrates accountability and commitment to solving the problem. Removing postings, denying the error, or waiting to contact message posters privately can exacerbate the situation by appearing evasive or unresponsive. Preparing an executive report is important for long-term learning but does not address the immediate need for public communication and customer reassurance.

Question 2

Erin has been assigned to grow the social media community for a health care provider association She wants to include open job postings and mentoring sections in the community to help people network What types of risks will she need to address as she develops the strategy for these community areas?

ADamage to reputation and legal issues.

BRegulatory compliance and privacy violations

CCybercrime and financial loss

DTheft of intellectual property and corporate identity

Answer : B

When developing a strategy for including open job postings and mentoring sections in a social media community for a healthcare provider association, Erin needs to address risks related to regulatory compliance and privacy violations. The healthcare industry is heavily regulated, and there are strict laws regarding the handling of personal and sensitive information. Ensuring compliance with these regulations is crucial to avoid legal repercussions. Additionally, privacy violations can damage the organization's reputation and erode trust within the community. While other risks such as damage to reputation, cybercrime, and theft of intellectual property are also important, regulatory compliance and privacy are the most immediate and critical concerns in this context.

Question 3

Sarah works for a company that sells professional-wear clothing for women both online and in select retail stores She is conducting a SWOT analysis of the company's social media plan. Which of the following should she have completed first?

ADevelopment of a persona.

BA social media audit and a list of social media goals.

CAnalysis of current user demographic segmentation.

DA social media audit.

Answer : B

Before conducting a SWOT analysis of the company's social media plan, Sarah should first complete a social media audit and establish a list of social media goals. A social media audit provides a comprehensive review of the current social media efforts, identifying what is working and what is not. It involves analyzing the performance of social media channels, content, and engagement. Establishing social media goals helps to define what the company aims to achieve through its social media presence. These foundational steps provide the necessary context and benchmarks needed to accurately assess strengths, weaknesses, opportunities, and threats in the SWOT analysis.

Question 4

A company noticed a recent spike in online posting about of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months. Which big data value component was missing from the analysis about the spike?

AChoice the company used an inadequate data analysis system

BConfidence the combined data had insufficient certainty.

CComplexity, data from multiple sources was poorly matched and imprecise.

DContext; most if the posts were complaints about product performance.

Answer : D

The missing big data value component in the analysis was context. While there was a spike in online postings about the product, the company failed to consider the nature of these posts. Most of the posts were likely complaints about product performance, which negatively impacted consumer perception. Increasing paid advertising without understanding the negative sentiment led to a decline in sales. Proper contextual analysis would have revealed the dissatisfaction, allowing the company to address the issues and improve the product before increasing advertising spend. Contextual understanding is crucial for making informed decisions and ensuring effective marketing strategies.

Question 5

Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?

AIt creates a social character that is engaging the community.

BSo that followers from one platform will automatically become followers on another platform.

CSo that others can manage the accounts when someone leaves.

DIt improves brand recognition.

Answer : D

Using the same name, username, and email address across multiple social media platforms is important for improving brand recognition. Consistency in branding helps to establish a recognizable and trustworthy presence online, making it easier for users to find and follow the brand across different platforms. It reinforces the brand identity and ensures that all communications are easily associated with the brand, which can enhance customer loyalty and engagement. Consistent branding also reduces confusion and builds a cohesive image, essential for effective marketing and customer relations.

Question 6

Which organization is likely to experience the highest impact of implementing an aggressive social media marketing campaign?

AA large financial services company providing payroll processing

BA car manufacturer that makes trucks, sedans and hybrids

CA political campaign for mayor of a large city

DA circus performance troupe that travels the country

Answer : C

A political campaign for mayor of a large city is likely to experience the highest impact from an aggressive social media marketing campaign. Political campaigns rely heavily on reaching and engaging a broad audience quickly to build support, share messages, and mobilize voters. Social media platforms provide an efficient way to communicate with constituents, respond to issues in real-time, and create viral content that can significantly influence public opinion and voter behavior. The immediate and interactive nature of social media is particularly effective in the fast-paced environment of a political campaign.

Question 7

A startup business is designing fabric patterns for the home fashion industry What kind of platforms will best meet the business' social media marketing needs?

APhoto oriented sites, such as Instagram or Pinterest

BMicroblogging sites, such as Twitter.

CContent sharing sites, such as Facebook or MySpace.

DProfessional networking sites, such as Linkedin

Answer : A

For a startup business designing fabric patterns for the home fashion industry, visual content is key to showcasing the product effectively. Photo-oriented sites like Instagram and Pinterest are ideal platforms because they emphasize high-quality images and visual storytelling. Instagram allows for engaging with followers through posts, stories, and reels, while Pinterest is excellent for creating visual boards that can drive traffic to the business's website. Both platforms are popular for fashion and home decor inspiration, making them highly effective for reaching the target audience and generating interest and sales.

CIW 1D0-623 Social Media Strategist Exam Practice Test