AMA PCM Exam Practice Test Instant Access

Question 1

Which of the following is true of packaging a product?

AProduct repositioning is a cheaper way to attract a new target market than updating a product's packaging.

BThe secondary and primary packages of a product are interchangeable.

CWhen products remain untouched, changing their package invariably induces distrust in customers.

DChanging or updating a product's package is different from method to reposition a product.

EConsumers are tempted to try products in new packaging.

Answer : E

Question 2

Ricardo buys a dental care kit from Sobreno's, a retail store. The kit contains mouthwash, toothpaste, floss, tongue cleaner, and toothbrush in individual boxes with the manufacturers' labeling. The mouthwash comes in a 50-ounce bottle, the toothpaste in a 4-ounce tube, the floss in a small pack, and the tongue cleaner and toothbrush in anti-bacterial wraps. Which of the following from the scenario is a primary package?

AThe dental care kit

BThe floss in its box with the manufacturer's label

CThe toothpaste in its 100g tube

DThe anti-bacterial wrap containing the toothbrush and tongue cleaner

EThe manufacturers' labels on each individual product

Answer : C

Question 3

_____ occurs when the brand extension adversely affects consumer perceptions about the attributes the core brand is believed to hold.

ABrand dilution

BLine extension

CRebranding

DCo-branding

EBrand association

Answer : A

Question 4

When should a company use individual brands over family brands?

AWhen the manufacturer has to bear the costs of advertisement

BWhen the product is designed by a retailer and developed by a manufacturer

CWhen the products vary in their usage and performance

DWhen the manufacturer wants greater control over positioning the brand

EWhen the manufacturer wants the individual products to feed off each others' success

Answer : C

Question 5

What is the advantage of manufacturer brands?

AManufacturers do not have to create or control marketing strategies.

BManufacturer brands do not require extensive use of marketing programs.

CManufacturer brands ensure consistent quality of products.

DManufacturer brands are marketed by retailers who ensure a wider reach.

EManufacturer brands are cheaper than store brands.

Answer : C

Question 6

CL Foods, a fast-food chain, considers the entire community to be a potential target market. Moreover, the chain has stores in business districts, near schools and colleges and next to ball-parks. CL Foods is using a _____ strategy.

Amicromarketing

Bundifferentiated

Cconcentrated

Dtargeted

Efocused

Answer : B

Question 7

Current size, and expected growth rate, market competitiveness, and market access are a part of the _____ criterion.

Asubstantialness

Bprofitability

Cidentifiability

Dreachability

Eresponsiveness

Answer : B

AMA PCM Professional Certified Marketer Exam Practice Test