AMA PCM Exam Practice Test Instant Access

Question 1

Which of the following is most likely to be considered a convenience product?

AA lamp

BA haircut

CRunning shoes

DA can of soda

EConcert tickets purchased online

Answer : D

Question 2

Procedural fairness refers to:

Aa customer's perception of the benefits he or she received compared with the costs of inconvenience or loss.

Bthe perceived fairness of the process used to resolve complaints.

Cthe turnaround time taken by a company from receiving a complaint to its resolution.

Da customer's perception of the reliability and assurance of a service provider.

Ethe difference in perception between customers about the same service provider.

Answer : B

Question 3

_____ pertains to a customer's perception of the benefits he or she received compared with the costs.

ADistributive fairness

BProcedural fairness

CQualitative fairness

DExtent of responsiveness

EExtent of reliability

Answer : A

Question 4

PlayBall, a manufacturer of gaming consoles, announces the release of its new device. Karen, wanting to be one of the first to own the new gaming console, stands in a queue for over five hours on the day of its release. Even though disappointed that the product sold out before her turn arrived, Karen returned at 2 A.M the next day and was the first person in line. In this scenario, Karen is one among the _____.

Aearly adopters

Binnovators

Cearly majority

Dlate majority

Elaggards

Answer : B

Question 5

Bisky, a newly-founded biscuit company, is developing its first product, Jamz. It intends to the sell the product as a nutritious alternative to other biscuits. It markets the product with the tagline "A healthy snack for a healthy you." Which of the following is true of this scenario?

AJamz should contain a secondary package in addition to the first package.

BThe Food and Drug Administration (FDA) will verify Bisky's claims that Jamz is a nutritious alternative to other biscuits.

CBranding ethics will prevent Bisky from using the tagline on Jamz's packaging.

DThe marketing strategy adopted by Bisky demands that it include details of the health benefits provided each ingredient on the product label.

EJamz's label should contain details of the country of origin for individual ingredients.

Answer : B

Question 6

_____ involves a process of defining the 4P variables so that target customers have a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products.

AValue proposition

BRelative positioning

CCompetitive positioning

DMarket positioning

ESelective perception

Answer : D

Question 7

Ryan's Bikes, a motorcycle company, designs and builds custom bikes. The company customizes each vehicle according to the taste, specification and individual requirements of the customer. In this scenario, Ryan's is using a _____ strategy.

Amass marketing targeting

Bconcentrated targeting

Cmicromarketing

Ddifferentiated targeting

Eundifferentiated targeting

Answer : C

AMA PCM Professional Certified Marketer Exam Practice Test