Adobe AD0-E602 Adobe Real-Time CDP Business Practitioner Professional Exam Practice Test

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Total 50 questions
Question 1

A Real-Time CDP Business Practitioner has composed a schema and a dataset has been created that references that schem

a. Data is then ingested and stored in the Data Lake.

Which Platform service is the best place to analyze the data to support different use cases?



Answer : A

According to the Adobe documentation, Query Services is the best platform service to analyze the data to support different use cases. Query Services enables users to query data stored in the Data Lake using SQL or Spark SQL. Query Services also supports various data formats, such as Parquet, CSV, JSON, or Avro. Query Services can be used for various use cases, such as data exploration, data validation, data transformation, data visualization, or data export. Reference: https://experienceleague.adobe.com/docs/experience-platform/query/home.html?lang=en#query-service-overview


Question 2

An Adobe Real-Time CDP Business Practitioner wants to create a segment of users who have purchased an item in the last 90 days and then purchased another item 5 days later.

What type of segmentation could be used?



Answer : C

According to the Adobe documentation, sequential segmentation is a type of segmentation that allows defining a sequence of events or attributes that must occur in a specific order for a profile to qualify for a segment. This type of segmentation can be used to create a segment of users who have purchased an item in the last 90 days and then purchased another item 5 days later. Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/sequential-segments.html?lang=en


Question 3

An entertainment company and Adobe Real-Time CDP customer wants to message subscribers on the anniversary of their subscription date. The goal is to send an upsell offer to increase their subscription benefits by creating a segment and activating to their email service provider.

Which segmentation event recency type should be used to evaluate new users each day into this segment once users reach 365 days since the first subscription?



Answer : C

According to the Adobe documentation, custom date is a type of segmentation event recency that allows specifying a fixed date or a relative date based on a field in the dataset schema. This type of recency can be used to evaluate new users each day into a segment based on a specific date, such as the anniversary of their subscription date. Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segment-builder.html?lang=en#event-recency


Question 4

An Adobe Real-Time CDP Business Practitioner receives a last-minute request from the marketing department to create segments and make them available as quickly as possible for a campaign going live tomorrow. The segments will use primarily batch datasets, which will not be evaluated for 24 hours.

How can the practitioner speed up the segment evaluation process for these segments?



Answer : C

According to the Adobe documentation, Experience Cloud Edge is a type of destination that allows sending segments to Adobe Experience Cloud solutions, such as Adobe Target and Adobe Audience Manager, in real-time. This type of destination can speed up the segment evaluation process by leveraging edge segmentation, which evaluates segments at the edge of Adobe Experience Platform, close to where data collection occurs. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/experience-cloud-edge.html?lang=en


Question 5

An Adobe Real-time CDP customer is currently experiencing a low match rate with the Google DV360 connection when sharing cookie-based website retargeting audiences due to users visiting their website from a Safari browser. This customer also has a 70% authentication rate on their website with users logging in with an email address.

What could an Adobe Real-time CDP business practitioner suggest to improve the reach of the customer's website retargeting audiences with Google?



Answer : B

According to the Adobe documentation, Google Customer Match is a type of destination that allows matching profiles based on hashed email addresses, phone numbers, or user IDs with Google users across various Google services, such as Search, YouTube, Gmail, and Display & Video 360 (DV360). This type of destination can improve the match rate for website retargeting audiences, especially for users who visit the website from browsers that block third-party cookies, such as Safari. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/google-customer-match.html?lang=en


Question 6

A Real-Time CDP Business Practitioner has a client who wants to target audiences across Facebook. To send segments to this social destination, what are the first two steps they should take? (Choose two.)



Answer : A, C

According to the Adobe documentation, the first step to send segments to Facebook is to check the Facebook account prerequisites, such as having a Facebook Business Manager account, a Facebook app ID, and a Facebook system user access token. The second step is to connect to the destination by creating a new destination of type Facebook connection and providing the required information. Reference: https://experienceleague.adob


Question 7

An Adobe Real-Time CDP Business Practitioner wants to forward raw website events to an analytics destination in real-time rather than sending a segment using a cookie identifier.

Which type of destination should the practitioner use?



Answer : A

According to the Adobe documentation, streaming profile export is a type of destination that allows sending raw events or attributes associated with profiles in real-time to an external system or service. This type of destination does not require creating or activating segments, and can use any identity namespace as the target identity. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/profile-export.html?lang=en


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Total 50 questions