Adobe AD0-E559 Exam Practice Test Instant Access

Question 1

Aya has finished building a webinar program in Adobe Marketo Engage and connected it to a Launchpoint partner. Webinar registration is being handled by an Adobe Marketo Engage landing page. During the quality assurance process, she visited the landing page and registered for the webinar for the first time, however, a confirmation email was not sent.

What are two places to troubleshoot? (Choose two.)

ACheck to see if the confirmation email has the correct {{memberwebinar uri token.

BCheck to see if the smart campaign is set to run every time or run once.

CCheck to see if the smart campaign handling the registration has any members.

DCheck to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status.

Answer : B, C

Two places to troubleshoot are to check to see if the smart campaign handling the registration has any members and to check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status. These checks will help Aya determine if there is any issue with her smart campaign logic or her program membership settings that prevented her from receiving the confirmation email.Checking if the confirmation email has the correct token or if the smart campaign is set to run every time or run once will not help Aya troubleshoot this issue, as they do not affect whether she receives the confirmation email or not.

Question 2

A marketer has run a whole email A/B test within an email program, and there was a clear winner defined when the test finished running. The marketer then wants to send a follow-up email to everyone who received the losing email.

How would they find the list of people who received the losing email?

AIt is not possible to see who received which test variant

BUse the Was Sent A/B Test filter with a Variant constraint

CUse the Was Sent Email filter with the Test Variant constraint

Answer : C

To find the list of people who received the losing email, they would use the Was Sent Email filter with the Test Variant constraint. This filter allows them to specify which email and which test variant they want to target.The Was Sent A/B Test filter does not have a Variant constraint, and it is not possible to see who received which test variant without using a constraint.

Question 3

An Adobe Marketo Engage user is setting up an event program, so she is creating a landing page with a registration form. She wants existing customers and new leads to land on a different thank you page after submitting the form, so she adds the field 'Is Customer' as a hidden field to the form.

Why is this field required on the form?

ASo she can alert the Sales Owner of the registrant about their interest.

BSo she can use It as a choice with the Thank You Page in Form Settings

CSo she can use it in a Smart Campaign to follow-up the registration.

Answer : B

The field 'Is Customer' is required on the form so she can use it as a choice with the Thank You Page in Form Settings. This will allow her to redirect existing customers and new leads to different thank you pages based on the value of the field.The field is not needed to alert the Sales Owner or to use it in a Smart Campaign, as those actions can be done based on other criteria.

Question 4

Rishi has identified a particular person that Adobe Marketo Engage consistently and repeatedly excludes from email sends. This issue persists even when the person qualifies for the smart list, even when Rishi marks the email operational, and even when Rishi turns off communication limits.

What are two fields on the persons record that have the power to prevent email sends to this extent? (Choose two.)

AUnsubscribed

BMarketing Suspended

CEmail Address

DEmail Invalid

Answer : A, D

Two fields on the person's record that have the power to prevent email sends to this extent are Unsubscribed and Email Invalid. Unsubscribed is a field that indicates whether a person has opted out of receiving marketing emails. If this field is set to True, Marketo Engage will not send any non-operational emails to that person. Email Invalid is a field that indicates whether a person's email address is valid or not. If this field is set to True, Marketo Engage will not send any emails (operational or non-operational) to that person.Marketing Suspended and Email Address do not have the same effect as Unsubscribed and Email Invalid.

Question 5

An analyst notices that a particular program does not appear in any revenue cycle explorer, program or opportunity analyzer reports.

Channel settings:

Program Settings:

Based upon the program settings shown, what is a reason the program would not appear in reporting?

AThe Analytics Behavior on the channel is set to Inclusive'.

BThe Analytics Behavior on the program is set to Operational'.

CThe program has the period cost set to 0 for the current month.

Answer : B

A reason the program would not appear in reporting is that the Analytics Behavior on the program is set to Operational. Operational programs are excluded from most reports in Marketo Engage, such as Revenue Cycle Explorer, Program Analyzer, and Opportunity Analyzer. They are only included in Email Performance and Email Link Performance reports.The Analytics Behavior on the channel, the period cost, and the program status do not affect the program's visibility in reporting.

Question 6

Keeghan consistently monitors new names that are created in his Adobe Marketo Engage instance. His people performance report shows that there were 100 new leads created yesterday. He asked his team if they could confirm where the leads came from but unfortunately they did not know. There are no operational programs tracking and setting person source in the instance.

Which field can Keeghan check to give him some indication of where the leads came from?

AOriginal Source Info

BLead Source

CAcquisition Program

Answer : A

A field that can give some indication of where the leads came from is Original Source Info. This is a system-managed field that captures the first known referrer URL for a person. It can help identify the source of web traffic that led to the person's creation in the database.Lead Source and Acquisition Program are not system-managed fields and may not be populated or accurate for all leads

Question 7

Kelsey is building a consent management program. As part of the program build, Kelsey has built a smart campaign that will update a person's record with the opt-in date in the flow when their Marketing Opt-in changes to True. She has set up the following trigger campaign.

There are no other triggers or filters in the smart list in the smart campaign.

Will the campaign process all leads who have a Marketing Opt-in value of True?

AYes, the campaign will process new and existing leads regardless of source (i.e., webform fill out. list import. CRM, etc.)

BNo, the campaign will only process web form fill out leads but not leads from a list import.

CNo, the campaign will process only existing leads but not new leads.

Answer : B

The campaign will only process web form fill out leads but not leads from a list import. This is because the trigger ''Data Value Changes'' only fires when a person fills out a form, clicks a link in an email, or visits a web page with Munchkin tracking code. It does not fire when a person is created or updated by a list import, API call, CRM sync, or manual change.Therefore, only leads who fill out a form and change their Marketing Opt-in value to True will qualify for the campaign

Adobe AD0-E559 Adobe Marketo Engage Business Practitioner Expert Exam Practice Test