Adobe AD0-E555 Adobe Marketo Engage Professional Exam Practice Test

Answer : C

A People Performance report is a report that measures database growth over time. It shows how many people were added, and when.It also allows grouping the results by any person or company attribute, or by segmentation1.

To create a People Performance report, follow these steps1:

Go to the Analytics section and click New Report.

Name your report and select the People Performance report type.

Set the time frame of your report to Last 6 Months and click the Report tab.

In the Report Settings panel, select Industry as the Group People By option.

Click Save.

To view the results, click the Report tab.You will see the number of people created in the Database in the last six months, grouped by industry.Reference:1:People Performance Report | Adobe Marketo Engage

Answer : C

A Static List is a group of people already in the user's Database that remains unchanged unless the user manually adds or removes people1.

To create a Static List in Adobe Marketo Engage, the user needs to follow these steps1:

Go to Database.

Click the New drop-down and select New List.

Choose a destination folder, give the new list a name, then click Create.

The user now has an empty list ready to be filled.The user can add people to the list by importing a file, dragging and dropping from another list, or using the Add to List flow step in a Smart Campaign2.

The user can also create a Static List within a Program by selecting the Program, clicking the New drop-down, and choosing New Local Asset > List3.Reference:1:Create a Static List | Adobe Marketo Engage - Experience League2:Add People to a Static List | Adobe Marketo Engage - Experience League3:Create a Program | Adobe Marketo Engage - Experience League

Answer : A

Smart Campaigns are the engine of Adobe Marketo Engage that allow you to automate tasks and actions based on different criteria and triggers.

There are three types of Smart Campaigns in Adobe Marketo Engage: Trigger, Batch, and Recurring.

ATriggerSmart Campaign is a type of Smart Campaign that is listening for and automatically responding to a person's actions. For example, you can create a Trigger Smart Campaign that sends an email to a person who fills out a form, or adds a person to a list when they click a link, or updates a person's score when they visit a web page. A Trigger Smart Campaign has one or more triggers in its Smart List that define the actions that will activate the campaign. A Trigger Smart Campaign runs in real time and executes the flow steps immediately for each person who qualifies.

ABatchSmart Campaign is a type of Smart Campaign that runs once or on a specific date and time for a group of people who meet certain criteria. For example, you can create a Batch Smart Campaign that sends a newsletter to a segment of people, or cleans up your database by deleting inactive people, or changes the status of people who attended a webinar. A Batch Smart Campaign has one or more filters in its Smart List that define the criteria that people must match to qualify for the campaign. A Batch Smart Campaign runs at the scheduled time and executes the flow steps for all the qualified people at once.

ARecurringSmart Campaign is a type of Smart Campaign that runs on a regular basis for a group of people who meet certain criteria. For example, you can create a Recurring Smart Campaign that sends a birthday email to people on their birthday, or syncs people to Salesforce every day, or updates the lead source of people who come from a specific channel. A Recurring Smart Campaign has one or more filters in its Smart List that define the criteria that people must match to qualify for the campaign. A Recurring Smart Campaign runs at the specified frequency and executes the flow steps for all the qualified people each time it runs.Reference:

Understanding Smart Campaigns

Smart Campaigns 101: A Deep Dive into one of the most important Adobe Marketo Engage Features

Answer : C

A Smart Campaign is a workflow that automates actions based on triggers and filters.

The Results tab of a Smart Campaign shows the list of people who qualified for the campaign and the actions that were performed on them.

To export the results to Excel, click the export icon at the bottom of the Results tab.

The export is limited to 20,000 rows. If the results exceed this limit, only the first 20,000 rows will be exported.

Therefore, the exported row limitation in the Results tab of a Smart Campaign is 20,000.Reference::Export Smart Campaign Results to Excel:Export 20,000+ Records from Campaign Results

Answer : C

Comprehensive Step by Step Explanation:

Segmentation is the process of dividing your audience into different subgroups based on their attributes, behaviors, or preferences1

Segmentation is the prerequisite for creating dynamic content, which is the ability to customize how different people see a landing page or email based on their segment2

To create dynamic content, you need to first create a segmentation in Marketo Engage, and then define the segments and the smart list rules for each segment3

After creating a segmentation, you can add dynamic content blocks into your landing page or email, and select which segment will see which version of the content4

Dynamic content helps to deliver more relevant and personalized experiences to your leads and customers, and increase engagement and conversion5

1:Segmentation | Adobe Marketo Engage2:Understanding Dynamic Content | Adobe Marketo Engage3:Creating a Segmentation | Adobe Marketo Engage4:Adding Dynamic Content to a Landing Page | Adobe Marketo Engage5:Marketo Engage: Content Personalization | Adobe for Business

Answer : B

An Engagement Program is a type of campaign in Adobe Marketo Engage that allows you to send a series of content to a target audience over time1.

A cast is the process of sending out content to the members of an Engagement Program2.

A cadence is the frequency and schedule of the casts3.

You can use the Change Engagement Program Cadence flow step to pause or resume a member of an Engagement Program4.

When a member is paused, they will not receive any activated content in the next cast, even if they have not exhausted all the content in their stream4.

When a member is resumed, they will start receiving content again from where they left off4.

Pausing a member will not remove them from the Engagement Program or affect their stream transition4.

Answer : B

According to the Adobe Marketo Engage documentation, programs represent a single marketing initiative that contains all the assets and logic needed to execute and track it1.

There are four types of programs in Adobe Marketo Engage: Event, Engagement, Email, and Default1.

Event programs are used for live or online events that have a specific time and date1.They help coordinate, facilitate, and track the event activities and outcomes1.

Engagement programs are used for drip nurturing campaigns that send content to people at a set periodic schedule1.They help deliver relevant and personalized messages to prospects and customers over time1.

Email programs are used for one-time email blasts that have built-in features like A/B testing and Email Head Start1.They help send targeted and timely emails to large audiences1.

Default programs are used for anything that is not an event, engagement, or email program1.They can be customized for various use cases and scenarios1.

Therefore, the correct answer is B.Event, Engagement, Email, Default.Reference:1:Understanding Programs | Adobe Marketo Engage - Experience League