Adobe AD0-E555 Adobe Marketo Engage Professional Exam Practice Test

Answer : C

A Smart List is a dynamic list of people who meet certain criteria that you define1.You can use Smart Lists to segment your audience, target your campaigns, and analyze your results2.

A filter is a condition that a person must meet to qualify for a Smart List3.You can use multiple filters and combine them with logic operators (AND, OR, NOT) to create complex criteria4.

The Filled Out Form filter allows you to find people who have submitted a specific form on any web page or landing page. You can use constraints to narrow down the filter by web page, querystring, date of activity, etc.

The Web Page constraint lets you specify the URL of the web page or landing page where the form was filled out. You can use operators such as contains, starts with, ends with, etc. to match the URL pattern.

Therefore, to find the names and email addresses of the people who submitted their information in the global demo request form on an Adobe Marketo Engage landing page, you need to create a Smart List using the Filled Out Form filter with the Web Page constraint. The steps are as follows:

Go to the Marketing Activities area and select the program that contains the global demo request form.

Click the New drop-down and select New Smart List.

Name your Smart List and click Create.

In the Smart List tab, drag the Filled Out Form filter from the right panel to the canvas.

Select the global demo request form from the drop-down menu.

Click Add Constraint and select Web Page.

Enter the URL of the Adobe Marketo Engage landing page where the form is located, or use an operator to match the URL pattern.

Click Save Smart List.

In the Lead tab, you can see the names and email addresses of the people who match the criteria.

Answer : A, C

To send an email using an Email Program in Marketo, you need to follow these steps:

Create an Email Program by selecting the Email Program type and the Email Send channel.You can use a Master Program Template (MPT) to save time and maintain consistency12

Create or select an email asset that you want to send. You can use an existing email template or create a new one.You can also personalize your email using tokens, dynamic content, and snippets3

Approve the email asset by clicking the green checkmark icon next to the email name.This will make the email available for use in the Email Program3

Go to the Audience tab of the Email Program and select the recipients of your email. You can use smart lists, static lists, or segments to define your audience. You can also exclude people from receiving your email by using suppression lists.

Go to the Schedule tab of the Email Program and choose the date and time when you want to send your email. You can also enable Head Start, which will pre-process your email up to 12 hours before the scheduled send time, to improve the deliverability and performance of your email. However, Head Start is not a mandatory step for sending an email.

If you want to test different versions of your email to see which one performs better, you can set up an A/B test in the Email Program. You can test different aspects of your email, such as subject line, sender name, content, or delivery time. You can also choose the winner criteria, the test duration, and the test sample size. However, A/B testing is not a mandatory step for sending an email.

Approve the Email Program by clicking the green checkmark icon next to the program name. This will activate the Email Program and send your email according to your schedule and settings.

Answer : B

Demographic scoring is a type of person scoring that assigns points based on the attributes of a person, such as their job title, industry, company size, location, etc.1

Demographic scoring helps to identify the most qualified leads based on their fit for the product or service, and prioritize them for sales follow-up2

To score Vice Presidents as +10 and Executives as +20, the Adobe Marketo Engage professional would need to create a smart campaign with the following steps:

Define the smart list with the triggerData Value Changes, and selectAttributeasJob Title, andNew Valueasis anyofVice President,Executive3

Define the flow with the actionChange Score, and selectScore TypeasDemographic, andScoreasAddandChoice 1asIf Job Title is Vice President, then10, andDefault Choiceas204

Activate the smart campaign and monitor the results

1:How to build a lead / person scoring program | Adobe Marketo Engage2:Lead Scoring: Everything to Know About the Process Before, During, and After | Adobe for Business3: [Smart List - Data Value Changes | Adobe Marketo Engage]4: [Flow - Change Score | Adobe Marketo Engage]

Answer : B, C

Communication limits are a feature in Marketo that prevent you from over-emailing your leads by setting a maximum number of emails they can receive per day or per week. Communication limits automatically apply to all email and engagement programs, which are two types of programs that send emails to your leads. Email programs are used to send one-time or recurring emails, while engagement programs are used to send a series of emails over time based on a predefined schedule and logic. You can enable or disable communication limits for each email or engagement program by checking or unchecking the box that says ''If a person has reached communication limits, block non-operational emails''. Operational emails are emails that are marked as critical or transactional and should always be sent regardless of communication limits, unsubscribes, or marketing suspensions. Communication limits do not apply to other types of programs, such as default, event, or webinar programs, unless you use smart campaigns within those programs to send emails. Smart campaigns are a way to define the logic and actions for your marketing activities, such as sending emails, updating lead data, adding leads to lists, etc. You can enable or disable communication limits for each smart campaign by checking or unchecking the same box as above. You can also set the default behavior for smart campaigns in the Admin area, under Communication Limits.Reference:

Enable Communication Limits

More Than You Ever Want To Know About Communication Limits

Email Programs

Engagement Programs

Operational Emails

Smart Campaigns

Answer : B, D

A Default Program is a type of program that you can create to generate new names from a form and a local landing page1.

When a new person fills out the form, they would become amember of the program1.This means they would be added to the program's database and receive personalized communication and offers based on the program's criteria2.

The person would also be considerednot anonymousin the Database3.This means their name and other attributes would be visible to you and your team, and you could track their interactions with the program and the campaign4.

Create and measure a default program

Leverage the flexibility of default programs

Get started with Adobe Marketo Engage program templates

Create a Form

Answer : A

To optimize the email's design to increase the email click rate, the marketer would use thewhole emailA/B test type.

A whole email A/B test allows the marketer to compare two completely different versions of an email, with different layouts, images, colors, fonts, and other design elements.

The marketer can create two variants of the email and send them to a random sample of the audience. The performance of each variant is measured by the click rate, which is the percentage of recipients who clicked on any link in the email.

The variant with the higher click rate is the winner and can be sent to the rest of the audience or used as a template for future emails.

A whole email A/B test is useful for testing major changes in the email design that could have a significant impact on the click rate. It can also help the marketer discover the optimal combination of design elements that appeal to the audience and drive engagement.Reference:

Use ''Whole Email'' A/B Testing

Optimize clickable elements with A/B testing email

Email Marketing A/B Testing: A Step-By-Step Guide [2024]

Answer : B

A Default Program is a type of program in Marketo Engage that allows you to track and measure the success of any marketing activity that is not covered by the other program types1.

A Channel is a category of marketing activities that share common characteristics, such as Email, Webinar, or Telemarketing2.

A Status is a value that indicates the progress or outcome of a person's interaction with a program or a channel3.

A Success is a status that signifies that a person has achieved the desired result or goal of a program or a channel4.

The Results section of the program Summary tab shows the number of people who have reached each status and the number of people who have reached success for the program.

Therefore, the value of ''Success: 52'' in the Results section of the program Summary tab means that 52 people have been assigned a status marked as Success for the channel of Telemarketing. This implies that these people have met the criteria or objectives defined by the marketer for the Telemarketing channel, such as booking a meeting, requesting a demo, or making a purchase.