Adobe AD0-E555 Adobe Marketo Engage Professional Exam Practice Test

Answer : C

A Static List is a group of people already in the user's Database that remains unchanged unless the user manually adds or removes people1.

To create a Static List in Adobe Marketo Engage, the user needs to follow these steps1:

Go to Database.

Click the New drop-down and select New List.

Choose a destination folder, give the new list a name, then click Create.

The user now has an empty list ready to be filled.The user can add people to the list by importing a file, dragging and dropping from another list, or using the Add to List flow step in a Smart Campaign2.

The user can also create a Static List within a Program by selecting the Program, clicking the New drop-down, and choosing New Local Asset > List3.Reference:1:Create a Static List | Adobe Marketo Engage - Experience League2:Add People to a Static List | Adobe Marketo Engage - Experience League3:Create a Program | Adobe Marketo Engage - Experience League

Answer : A

Smart Campaigns are the engine of Adobe Marketo Engage that allow you to automate tasks and actions based on different criteria and triggers.

There are three types of Smart Campaigns in Adobe Marketo Engage: Trigger, Batch, and Recurring.

ATriggerSmart Campaign is a type of Smart Campaign that is listening for and automatically responding to a person's actions. For example, you can create a Trigger Smart Campaign that sends an email to a person who fills out a form, or adds a person to a list when they click a link, or updates a person's score when they visit a web page. A Trigger Smart Campaign has one or more triggers in its Smart List that define the actions that will activate the campaign. A Trigger Smart Campaign runs in real time and executes the flow steps immediately for each person who qualifies.

ABatchSmart Campaign is a type of Smart Campaign that runs once or on a specific date and time for a group of people who meet certain criteria. For example, you can create a Batch Smart Campaign that sends a newsletter to a segment of people, or cleans up your database by deleting inactive people, or changes the status of people who attended a webinar. A Batch Smart Campaign has one or more filters in its Smart List that define the criteria that people must match to qualify for the campaign. A Batch Smart Campaign runs at the scheduled time and executes the flow steps for all the qualified people at once.

ARecurringSmart Campaign is a type of Smart Campaign that runs on a regular basis for a group of people who meet certain criteria. For example, you can create a Recurring Smart Campaign that sends a birthday email to people on their birthday, or syncs people to Salesforce every day, or updates the lead source of people who come from a specific channel. A Recurring Smart Campaign has one or more filters in its Smart List that define the criteria that people must match to qualify for the campaign. A Recurring Smart Campaign runs at the specified frequency and executes the flow steps for all the qualified people each time it runs.Reference:

Understanding Smart Campaigns

Smart Campaigns 101: A Deep Dive into one of the most important Adobe Marketo Engage Features

Answer : C

A Smart Campaign is a workflow that automates actions based on triggers and filters.

The Results tab of a Smart Campaign shows the list of people who qualified for the campaign and the actions that were performed on them.

To export the results to Excel, click the export icon at the bottom of the Results tab.

The export is limited to 20,000 rows. If the results exceed this limit, only the first 20,000 rows will be exported.

Therefore, the exported row limitation in the Results tab of a Smart Campaign is 20,000.Reference::Export Smart Campaign Results to Excel:Export 20,000+ Records from Campaign Results

Answer : A

A Smart List is a powerful query tool that allows you to find people in your database who meet certain criteria based on their attributes and activities1.

To build a Smart List, you need to drag and drop filters from the right panel to the canvas and configure them with the appropriate operators and values1.

There are some best practices to follow when building a Smart List to optimize performance and accuracy2.One of them is to include the @ symbol before the domain name when using the Email Address filter2.

This makes the filter use a faster query that can leverage more effective search algorithms2.For example, instead of usingEmail Address contains gmail.com, you should useEmail Address is @gmail.com2.

Using the @ symbol also helps to avoid false positives, such as matching email addresses that have the domain name as part of the local part2.For example,Email Address contains gmail.comwould matchjane@gmail.comas well asjane@gmail.co.uk, butEmail Address is @gmail.comwould only match the former2.

Therefore, including the @ symbol when using the Email Address filter is considered a best practice when building a Smart List.

1:Creating a Smart List2:Best Practices for Smart Lists

Answer : C

Comprehensive Step by Step Explanation:

Segmentation is the process of dividing your audience into different subgroups based on their attributes, behaviors, or preferences1

Segmentation is the prerequisite for creating dynamic content, which is the ability to customize how different people see a landing page or email based on their segment2

To create dynamic content, you need to first create a segmentation in Marketo Engage, and then define the segments and the smart list rules for each segment3

After creating a segmentation, you can add dynamic content blocks into your landing page or email, and select which segment will see which version of the content4

Dynamic content helps to deliver more relevant and personalized experiences to your leads and customers, and increase engagement and conversion5

1:Segmentation | Adobe Marketo Engage2:Understanding Dynamic Content | Adobe Marketo Engage3:Creating a Segmentation | Adobe Marketo Engage4:Adding Dynamic Content to a Landing Page | Adobe Marketo Engage5:Marketo Engage: Content Personalization | Adobe for Business

Answer : A

To optimize the email's design to increase the email click rate, the marketer would use thewhole emailA/B test type.

A whole email A/B test allows the marketer to compare two completely different versions of an email, with different layouts, images, colors, fonts, and other design elements.

The marketer can create two variants of the email and send them to a random sample of the audience. The performance of each variant is measured by the click rate, which is the percentage of recipients who clicked on any link in the email.

The variant with the higher click rate is the winner and can be sent to the rest of the audience or used as a template for future emails.

A whole email A/B test is useful for testing major changes in the email design that could have a significant impact on the click rate. It can also help the marketer discover the optimal combination of design elements that appeal to the audience and drive engagement.Reference:

Use ''Whole Email'' A/B Testing

Optimize clickable elements with A/B testing email

Email Marketing A/B Testing: A Step-By-Step Guide [2024]

Answer : B

A Default Program is a type of program in Marketo Engage that allows you to track and measure the success of any marketing activity that is not covered by the other program types1.

A Channel is a category of marketing activities that share common characteristics, such as Email, Webinar, or Telemarketing2.

A Status is a value that indicates the progress or outcome of a person's interaction with a program or a channel3.

A Success is a status that signifies that a person has achieved the desired result or goal of a program or a channel4.

The Results section of the program Summary tab shows the number of people who have reached each status and the number of people who have reached success for the program.

Therefore, the value of ''Success: 52'' in the Results section of the program Summary tab means that 52 people have been assigned a status marked as Success for the channel of Telemarketing. This implies that these people have met the criteria or objectives defined by the marketer for the Telemarketing channel, such as booking a meeting, requesting a demo, or making a purchase.