Adobe AD0-E555 Adobe Marketo Engage Professional Exam Practice Test

Answer : A

A Smart List is a powerful query tool that allows you to find people in your database who meet certain criteria based on their attributes and activities1.

To build a Smart List, you need to drag and drop filters from the right panel to the canvas and configure them with the appropriate operators and values1.

There are some best practices to follow when building a Smart List to optimize performance and accuracy2.One of them is to include the @ symbol before the domain name when using the Email Address filter2.

This makes the filter use a faster query that can leverage more effective search algorithms2.For example, instead of usingEmail Address contains gmail.com, you should useEmail Address is @gmail.com2.

Using the @ symbol also helps to avoid false positives, such as matching email addresses that have the domain name as part of the local part2.For example,Email Address contains gmail.comwould matchjane@gmail.comas well asjane@gmail.co.uk, butEmail Address is @gmail.comwould only match the former2.

Therefore, including the @ symbol when using the Email Address filter is considered a best practice when building a Smart List.

1:Creating a Smart List2:Best Practices for Smart Lists

Answer : B

In Adobe Marketo Engage, when a marketing manager incurs a cost for an Email Program, the best practice is to input the period cost in the program Setup tab in the month in which the cost is incurred1.In this case, the marketing manager spent $100 on stock photography for the email in January, so the period cost should be inputted in January1.This allows for accurate tracking and reporting of marketing expenses, which is crucial for budgeting and financial planning

Answer : A, C

Maintaining Integrity (A): Cloning directly from the original asset helps ensure that all settings and configurations are copied accurately. This minimizes the risk of introducing errors or corruption during manual recreation.

Customization is Key (C): While the core structure of the cloned program is replicated, certain elements need updating for clarity and accurate reporting:

Custom Tags:Tags help categorize and organize your programs. Adjust them to reflect the purpose of the cloned program.

Period Costs:Ensure period costs are entered for the correct time period of the cloned program to maintain accurate budgeting and ROI tracking.

Name:Use a descriptive and unique name to differentiate the cloned program from the original.

When cloning in Adobe Marketo Engage, it's important to follow certain best practices to ensure the integrity of your assets and programs12.

Clone from the original asset to avoid corruption in assets1: Cloning from the original asset helps to maintain the integrity of the asset and avoid any potential corruption that might occur if you were to clone from a copy1.This ensures that your cloned asset is an exact replica of the original, which can be particularly useful if you want to use the same asset in multiple programs1.

Update custom tags, period costs, and name of the cloned program1: After cloning a program, it's important to update the custom tags, period costs, and name of the cloned program1.This helps to keep your programs organized and allows you to track the performance of each program individually1.Note that period costs will not transfer over, so be sure to add that to your cloned program if you had one set in the original1.

While updating token names for the cloned program (option D) can be a good practice in some cases, it's not generally considered a best practice when cloning in Adobe Marketo Engage1

Answer : A

Create an Engagement Program:

Start by creating a new Engagement Program in Marketo.

Give it a descriptive name (e.g., 'Weekly Product Info Campaign').

Define the Cadence:

Choose the 'Nurture' stream type.

Set the cadence to 'Weekly.' This ensures emails will be sent out on a regular weekly schedule.

Add the Content Assets:

Drag and drop four email assets into the stream, representing the product information you want to send each week.

Arrange the emails in the desired order (week 1, week 2, etc.).

Configure Wait Steps:

Between each email asset, add a 'Wait' step.

Set the wait duration to '7 days' to create the weekly interval between emails.

Activate the Program:

Add members (your target audience) to the program.

Activate the Engagement Program to begin the automated email flow.

What is Adobe Marketo Engage:https://experienceleague.adobe.com/docs/marketo/using/getting-started-with-marketo/what-is-adobe-marketo-engage.html?lang=en

Marketo Engage User Guide (Engagement Programs):(Search the document for 'Engagement Programs' or 'Nurture Programs') - This will have more detailed instructions.

Why this is the best approach:

Efficiency:A single stream simplifies management and tracking.

Consistency:It ensures a regular, controlled flow of information over the four-week period.

Flexibility:You can easily modify the content or cadence within the stream if needed.

Answer : A, D

Two possible purposes of the email preference center are:

D) Give recipients the option to choose how often they want to receive marketing emails.This can help you retain as many of your subscribers as possible, by putting them in control of what they receive and avoiding unsubscribes or spam reports2.

C). Allow recipients the ability to change their Adobe Marketo Engage communication limits.This can help you personalize your communication and offers based on the recipient's preferences and behavior3.

Answer : B

To send an email for preview prior to launch, a marketer can use the Email Actions menu in the Email Editor and select the Send Sample option. This will open a dialog box where the marketer can enter one or more email addresses to receive the sample email, as well as choose the lead to use for personalization tokens. The marketer can also select the email client to use for rendering the email, such as Outlook, Gmail, or mobile devices.After clicking Send, the marketer will receive a confirmation message and can check the inbox of the recipients to see how the email looks before launching the campaign.Reference:

https://www.nutshell.com/blog/complete-guide-to-writing-marketing-emails

Answer : A, C

To send an email using an Email Program in Marketo, you need to follow these steps:

Create an Email Program by selecting the Email Program type and the Email Send channel.You can use a Master Program Template (MPT) to save time and maintain consistency12

Create or select an email asset that you want to send. You can use an existing email template or create a new one.You can also personalize your email using tokens, dynamic content, and snippets3

Approve the email asset by clicking the green checkmark icon next to the email name.This will make the email available for use in the Email Program3

Go to the Audience tab of the Email Program and select the recipients of your email. You can use smart lists, static lists, or segments to define your audience. You can also exclude people from receiving your email by using suppression lists.

Go to the Schedule tab of the Email Program and choose the date and time when you want to send your email. You can also enable Head Start, which will pre-process your email up to 12 hours before the scheduled send time, to improve the deliverability and performance of your email. However, Head Start is not a mandatory step for sending an email.

If you want to test different versions of your email to see which one performs better, you can set up an A/B test in the Email Program. You can test different aspects of your email, such as subject line, sender name, content, or delivery time. You can also choose the winner criteria, the test duration, and the test sample size. However, A/B testing is not a mandatory step for sending an email.

Approve the Email Program by clicking the green checkmark icon next to the program name. This will activate the Email Program and send your email according to your schedule and settings.