Adobe AD0-E555 Exam Practice Test Instant Access

Question 1

What is the relationship between triggers and filters in a Smart Campaign?

AAll triggers OR the filter criteria must be met for the person to qualify for the Smart Campaign.

BAny triggers AND the filter criteria must be met for the person to qualify for the Smart Campaign

CAll triggers AND the filter criteria must be met for the person to qualify for the Smart Campaign.

Answer : A

In Marketo Smart Campaigns, triggers and filters work with an OR/AND relationship:

Triggers (Orange):Triggers watch for specific actions or changes in lead data. Ifanyof the triggers you define are met, the lead becomes eligible for the Smart Campaign's actions. Triggers operate on anORbasis.

Filters (Green):Filters further refine the audience by applying additional criteria. The lead must meet the filter criteriaANDhave been activated by at least one trigger. Filters operate on anANDbasis.

Example:

Smart Campaign:

Triggers:

Fills out Form A

Visits Pricing Page

Filters:

Job Title = 'Director'

Country = 'United States'

In this example, a lead will qualify for the Smart Campaign if they:

Fill out Form AORVisit the Pricing PageANDTheir job title is DirectorANDthey are located in the United States.

Question 2

Which form feature would a marketing manager use to control a group of fields together on an Adobe Marketo Engage form?

AFieldGroup

BVisibility Rules

CFieldSet

Answer : C

AFieldSetis a group of fields that you can control as a whole.You can use FieldSets to organize your form layout, group related fields together, and dynamically hide or show the entire fieldset depending on another field1.For example, you can use a FieldSet to collect an address field and a payment method field in one place2.

To add a FieldSet to a form, you can follow these steps1:

Go to Marketing Activities.

Select your form and click Edit Form.

Click the + sign and select Fieldset.

Select the fieldset and enter a Label.

Drag the fields you want into the fieldset.

Question 3

A marketing manager wants to hide the Phone field on a global Adobe Marketo Engage form if the visitor has already submitted their phone number in the form on a previous visit.

Which form feature would be used to achieve this?

AProgressive Profiling

BForm Pre-filling

CInput Masking

Answer : A

To achieve this, you can use theVisibility Rulesfeature of Marketo forms1. Visibility Rules let you specify an operator and one or more values to trigger the visibility change of a field or fieldset. For example, you can hide the Phone field unless the visitor has already submitted it in the form on a previous visit. Here is how you can do this:

Go to Marketing Activities.

Select your form and click Edit Form.

Select the Phone field you want to hide/show dynamically and click the link for Visibility Rules.

Find and select the Phone field you want to build a condition around.

Select the operator. In this case, you can useFuzzy Matchto check if the Phone field has been submitted before.

Select the value(s) to look for, then click outside of the drop-down. In this case, you can selectPrevious Visitas the value.

Click Save.

And that's it! Now when people fill out this form and submit their phone number on a previous visit, the Phone field will dynamically appear with the choices specified. You can see an example of this feature in action in thisdocumentation.

Question 4

A marketer is adding multiple flow steps in a Smart Campaign.

How would the marketer make sure the flow steps are executed in the correct order?

AThe Adobe Marketo Engage automation process will make sure to execute the correct order.

BReorder the flow steps to ensure they are in the right sequence.

CFlow steps need to be added in the correct order from the beginning as the order cannot be chabged

Answer : B

One of the key features of Smart Campaigns is theflow, which is a sequence offlow stepsthat tell Marketo Engage what you want to have happen to a group of people that qualify1.You can add multiple flow steps to a Smart Campaign and reorder them to ensure they are in the right sequence2.

Therefore, the correct answer to your question isB. Reorder the flow steps to ensure they are in the right sequence.Flow steps are executed in the order in which they are listed1.You can use the Flow tab in your Smart Campaign to drag and drop the flow steps to where you want them2.

Question 5

A marketer clones a program with a local list containing more than 1000 members. What will happen to the list in the cloned program?

AThe list will be cloned, but it will be empty.

BThe list will be cloned with all its members.

CThe list will only contain 999 members.

Answer : A

Local Lists vs. Global Lists:In Marketo, local lists are specific to a particular program. They are not shared across programs, unlike global lists.

Cloning Limitations:When you clone a Marketo program, the structure and assets are replicated, but local lists are not. An empty list with the same name is created in the cloned program.

Rationale:This prevents accidental duplication of leads across programs and potential issues with email deliverability or compliance if the same leads were to receive multiple, unintended copies of communications.

Marketo Engage Documentation (Working with Lists):Search for 'Local Lists' and 'Cloning Programs' in the official Marketo documentation. This will provide detailed explanations and examples.

Marketing Nation - Marketo Engage (Discussions about cloning and lists):https://nation.marketo.com/Search for discussions using terms like 'clone program', 'local list', and you'll find real-world examples and explanations from other users.

Question 6

Which effect does a paused cadence have on a member of a live Engagement Program?

AThe paused member will be removed from the Engagement Program.

BThe paused member will not receive activated content in the next cast

CThe paused member will receive activated content in the next cast.

Answer : B

An Engagement Program is a type of campaign in Adobe Marketo Engage that allows you to send a series of content to a target audience over time1.

A cast is the process of sending out content to the members of an Engagement Program2.

A cadence is the frequency and schedule of the casts3.

You can use the Change Engagement Program Cadence flow step to pause or resume a member of an Engagement Program4.

When a member is paused, they will not receive any activated content in the next cast, even if they have not exhausted all the content in their stream4.