Adobe AD0-E555 Adobe Marketo Engage Professional Exam Practice Test

Answer : A

The Acquisition Performance report shows the number of new names acquired by each program in a specified time period, as well as the cost per new name and the success rate of each program.

To find the number of people created in the Database this year, grouped by acquisition program, the marketing analyst would need to follow these steps:

Go to the Analytics section in Marketo and click on New Report.

Select Acquisition Performance from the report types and click Create.

In the Setup tab, choose the desired smart list or folder to filter the programs to report on. For example, the analyst could select All Programs or a specific channel or folder.

In the Smart List tab, set the date range to This Year and the acquisition date attribute to In Timeframe.

In the Report tab, view the results in a table or a chart format. The report will show the number of new names, cost per new name, and success rate for each program that acquired new names this year.

Optionally, the analyst can customize the report by adding or removing columns, changing the chart type, sorting the results, or applying additional filters.Reference:

1: Marketo, Reporting Best Practice, attribution, program attribution

2: Importance of Marketo Program Membership, Acquisition Program, and Success

3: Acquisition Program vs. Acquired By and what they mean - Marketo

4: Setting Acquisition Best Practices - Marketing Nation

5: Acquisition Performance Report - Marketo Docs - Product Documentation

Answer : B

An Engagement Program is a type of program that allows users to create and manage long-term, multi-touch nurture campaigns for different audiences and stages of the customer journey1.

A single stream Engagement Program is an Engagement Program that has only one stream, which is a collection of content pieces that are delivered to the members of the program in a specific order and frequency2.

A cast is the act of sending out a piece of content from a stream to the members of the program who are eligible to receive it3.

Content exhaustion occurs when a member of the program has received all the content pieces in the stream and has nothing left to receive4.

The Engagement Dashboard is a tool that provides users with insights and analytics on the performance and health of their Engagement Programs5.

The Exhausted Content Notifications are a feature of the Engagement Dashboard that shows users how many people in each stream will become exhausted after the next cast, and how many people are already exhausted6.

To find the number of people in a single stream Engagement Program who will become exhausted after the next cast, the marketing analyst needs to do the following steps:

Navigate to the Marketing Activities area and select the Engagement Program.

Click on the Dashboard tab to open the Engagement Dashboard.

Click on the Settings icon and make sure the Exhausted Content Notifications are turned on.

Look at the Exhausted Content Notifications section and find the number of people who will be exhausted after the next cast for the single stream6.

1:Engagement Programs - Marketo Docs - Product Documentation2:Create an Engagement Program Stream - Marketo Docs - Product Documentation3:Schedule an Engagement Program Cast - Marketo Docs - Product Documentation4:Exhausted Content in Engagement Programs - Marketo Docs - Product Documentation5:Engagement Dashboard - Marketo Docs - Product Documentation6:Exhausted Content Notifications - Marketo Docs - Product Documentation

Answer : C

In Adobe Marketo Engage, thePeople Performancereport would be the best choice to view the number of new names generated by a program1.This report provides an overview of the people in your database, including new names, and can be filtered by various criteria, such as program name1.Therefore, the marketing coordinator could use this report to track the number of new names generated by their Default Program

Answer : C

To determine the winning version of an Email Program A/B Test, the marketing manager needs to compare the performance metrics of each variant based on the chosen winning criteria1.

The winning criteria can be one of the following: Open Rate, Click to Open, Clicks, or Unsubscribes1.

The Email Program A/B Test Dashboard shows the performance metrics of each variant in a graphical and numerical format2.

Based on the image uploaded by the user, the test type is Whole Email, which means that the entire email content and design are different for each variant1.

Assuming that the winning criteria is Click to Open, which measures the percentage of people who opened the email and clicked on a link3, the winning version is Variant C, as it has the highest Click to Open rate of 18.6%, compared to Variant A (14.8%) and Variant B (12.9%)2.

Variant C also has the highest number of clicks (434) and the lowest number of unsubscribes (28) among the three variants2.

Therefore, based on the Email Program A/B Test Dashboard, Variant C is the winning version.Reference:1:Use ''Whole Email'' A/B Testing | Adobe Marketo Engage2:Use the Email Program Dashboard - A/B Test View | Adobe Marketo Engage3:Email Marketing Metrics: How to Measure and Report on Them

Answer : B

A webinar program is a type of event program that integrates with a webinar provider such as ON24 or GoToWebinar1.

A webinar program has a predefined channel called Webinar, which has different program statuses to track the progress of people who register and attend the webinar2.

To mark people who filled out a registration form with the Registered status, the marketing manager needs to use the flow step Change Program Status to ''Webinar > Registered'' in the Smart Campaign3.

This flow step will update the program status of the people who qualify for the Smart Campaign, and also push them to the webinar provider if the integration is enabled3.

The other flow steps are not correct because:

Add to Local List: ''Webinar Registration List'' will only add the people to a local list within the program, but will not change their program status or register them to the webinar provider.

Change Data Value for field Webinar to ''Registered'' will only change the value of a custom field called Webinar, but will not affect the program status or the webinar provider.Reference:1:Create an Event with the Marketo ON24 Adapter2:Understanding Webinar Program Statuses3:Change Program Status: [Add to List] : [Change Data Value]

Answer : B

According to the Adobe Marketo Engage documentation, programs represent a single marketing initiative that contains all the assets and logic needed to execute and track it1.

There are four types of programs in Adobe Marketo Engage: Event, Engagement, Email, and Default1.

Event programs are used for live or online events that have a specific time and date1.They help coordinate, facilitate, and track the event activities and outcomes1.

Engagement programs are used for drip nurturing campaigns that send content to people at a set periodic schedule1.They help deliver relevant and personalized messages to prospects and customers over time1.

Email programs are used for one-time email blasts that have built-in features like A/B testing and Email Head Start1.They help send targeted and timely emails to large audiences1.

Default programs are used for anything that is not an event, engagement, or email program1.They can be customized for various use cases and scenarios1.

Therefore, the correct answer is B.Event, Engagement, Email, Default.Reference:1:Understanding Programs | Adobe Marketo Engage - Experience League

Answer : A

To optimize the email's design to increase the email click rate, the marketer would use thewhole emailA/B test type.

A whole email A/B test allows the marketer to compare two completely different versions of an email, with different layouts, images, colors, fonts, and other design elements.

The marketer can create two variants of the email and send them to a random sample of the audience. The performance of each variant is measured by the click rate, which is the percentage of recipients who clicked on any link in the email.

The variant with the higher click rate is the winner and can be sent to the rest of the audience or used as a template for future emails.

A whole email A/B test is useful for testing major changes in the email design that could have a significant impact on the click rate. It can also help the marketer discover the optimal combination of design elements that appeal to the audience and drive engagement.Reference:

Use ''Whole Email'' A/B Testing

Optimize clickable elements with A/B testing email

Email Marketing A/B Testing: A Step-By-Step Guide [2024]