Adobe AD0-E406 Exam Practice Test Instant Access

Question 1

As part of a large scale marketing campaign, an activity must run for 10 days. It will start at 3:00 am on a specific date and end 10 days later at 3:00 am. What is the easiest way to ensure this activity starts and ends automatically?

AAdd a Time Frame audience rule.

BSchedule a duration and activate.

CTrigger an alert and activate.

Answer : B

Question 2

A sporting equipment organization is running an A/B test with the aim of increasing revenue. The activity is testing featuring either Hiking or Mountain Climbing products in the home page hero banner. Click through rate (CTR) to the product category pages is the only success metric.

In this scenario. what is the problem with using CTR as the only success metric?

AThe CTR metric is an unreliable indicator of success and should not be used as a primary or secondary success metric

BThe CTR metric is not reliable for this activity as it does not account for the impact of seasonality.

CThe test could produce a statistically significant lift in CTR but does not consider the impact on revenue.

Answer : A

Question 3

One of the distribution centers for an eCommerce site is down and the marketing team wants to display a message on the homepage to let customers know that shipping will be delayed.

What is the best way to create an activity that will target only the affected zip codes?

ACreate an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes.

BCreate an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes. Divert 100% of traffic to the test experience.

CCreate an XT activity, then create a custom audience and make a rule in Geo with the list of zip codes.

Answer : C

Question 4

A client wants to adjust the counting methodology used in a report.

What are the three counting methodologies available in report settings, for any given report?

AVisitors. Visits. Activity Impressions

BVisitors. Visits, Page Views

CVisitors. Visits. Hits

Answer : A

Question 5

After adding styling properties to a headline element using the CSS Editor and saving an experience, the Adobe Target Business Practitioner was asked to edit the styling changes and only keep a modification that was made to change the color.

How can this task be done in the Visual Experience Composer?

AEdit the CSS style sheet of the site to add a new class for the headline.

BNavigate to the Modifications panel and delete the unrequired Actions.

CSelect the headline. Edit > Text/HTML and change the text color.

Answer : A

Question 6

What is the main purpose of the Preview functionality within the Visual Experience Composer when creating a Multivariate test activity?

ATo determine if the activity will get enough traffic providing a hypothetical duration, estimated visitors, and the typical conversion rate

BTo visualize the different combinations and decide which ones to include/exclude in the experiment

CTo visualize the different combinations and decide whether to use the Full Factional or Fractional Factorial algorithm for traffic allocation

Answer : A

Question 7

It has been identified as pan of an A/B test that a conversion should only be valid if the user has clicked on a specific link before converting.

To which page of the Visual Experience Composer three-step guided workflow should an Adobe Target Business Practitioner add this dependency?

ATargeting

BExperiences

CGoals & Settings

Answer : C

Adobe AD0-E406 Adobe Target Business practitioner Expert Exam Practice Test