Adobe AD0-E406 Exam Practice Test Instant Access

Question 1

On which channel can Adobe Target Visual Experience Composer (VEC) be used to create experiences?

AWebsite

BEmail

CInternet of Things devices

Answer : C

Question 2

A product owner at a bank manages six different credit cards.

The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.

Which hypothesis matches the request?

AOffering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a 'compare recently-viewed credit cards' link in the hero will increase application completions.

BOffering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a 'select three cards to compare' link in the hero will increase application completions.

COffering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a 'compare our most popular cards' link in the hero will increase application starts.

Answer : B

Question 3

A large bank would like to test different Call To Action Buttons on their email. Which composer should they use to execute the test?

AVisual Experience Composer

BForm-Based Composer

CHTML Composer

Answer : A

Question 4

A media company would like to create activities that value pages based on page type. The home page is worth ten cents per view and article pages are worth five cents per view.

Which metric should be used in order to track these different values on these pages?

ARevenue Per Visitor (RPV)

BAverage Order Value (AOV)

CCustom Scoring

Answer : A

Question 5

What is one characteristic of strong success metrics?

AThey must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.

BThey must be relevant to many use cases across the optimization program.

CThey must take into account the specific business objectives of each test.

Answer : A

Question 6

The optimization team is planning their next 3-month experimentation roadmap for the homepage. They have the following candidates:

A - 8 weeks to build, another estimated A weeks to complete (run), and a projected 20% lift in conversion rate. B - 5 weeks to build, another estimated 7 weeks to complete (run), and a projected 25% lift in conversion rate. C - 5 weeks to build another estimated 3 weeks to complete (run), and a projected 15% lift in conversion rate. D - Requires no development team resource, an estimated 7 weeks to complete (run), and a projected 10% lift in conversion rate.

Providing all the estimations are correct and the development team can only build one test at a time, how should they plan their roadmap?

ARun D then C

BRun B

CRun D then A.

Answer : A

Question 7

When testing Experience B in an A/B Activity with a QA link, the analyst does not see the targeted content for Experience B. What could be the reason?

AThe Activity is not live, so the QA link does not show content for Experience B, because the Activity is currently being edited.

BThe 'Match Audience Rules to See Experiences' setting is enabled, and the analyst does not qualify for Experience B.

CThe Activity is live, so the QA link does not show content for Experience B, because it would invalidate reporting data.

Answer : A

Adobe AD0-E406 Adobe Target Business practitioner Expert Exam Practice Test