Adobe AD0-E406 Exam Practice Test Instant Access

Question 1

When running a test the marketing manager sees that the test has reached a confidence level of 87% and has a 4.2% lift Excited for the success. The manager wants to stop the test accept the results, and move on to a new test.

What advice should be given to the manage! about ending the test at this point?

ALet the test run because there is sufficient evidence that there is a difference in conversion

BLet the test run because there is weak evidence that there is a difference rates.

CStop the test because there is a strong evidence that there is a difference m conversion

Answer : A

Question 2

In the time since a new activity was created and the time it was published the structure of the page was changed. Causing the activity to no appear as created.

What must be done to fix this issue?

AChange the activity type.

BRebuild activity.

CImplement the experience changes on-site.

Answer : B

Question 3

The optimization team has deactivated a test and wants to analyze the results. After navigating to the reporting interface, they notice that they cannot see any data m the report. The team can confirm that the experiences were successfully delivered to users.

What is a likely cause of this problem?

AWhen configuring the activity, the team selected the do not record data' setting.

BThe user does not have Editor access and therefore cannot view reports.

CThe incorrect environment (host group) is selected by default.

Answer : A

Question 4

A marketer has a number of alternative image assets available and they would like to use machine learning to decide the most appropriate image to deliver to each individual visitor, based on real-time behavioral data.

Which activity type should an Adobe Target Business Practitioner recommend using?

AAutomated Personalization

BExperience Targeting

CAn A/B test using auto-allocate

Answer : C

Question 5

There is a warning message in the Visual Experience Composer (VEC) for an activity which went live two weeks ago. What is the most probable reason for the warning message?

AA new plugin was added to website which is not supported by Adobe Target.

BThe Profile Script is outdated and causing issues in the VEC.

CThe structure of the page has changed since activity was created.

Answer : A

Question 6

The optimization team is planning their next 3-month experimentation roadmap for the homepage. They have the following candidates:

A - 8 weeks to build, another estimated A weeks to complete (run), and a projected 20% lift in conversion rate. B - 5 weeks to build, another estimated 7 weeks to complete (run), and a projected 25% lift in conversion rate. C - 5 weeks to build another estimated 3 weeks to complete (run), and a projected 15% lift in conversion rate. D - Requires no development team resource, an estimated 7 weeks to complete (run), and a projected 10% lift in conversion rate.

Providing all the estimations are correct and the development team can only build one test at a time, how should they plan their roadmap?

ARun D then C

BRun B

CRun D then A.

Answer : A

Question 7

When testing Experience B in an A/B Activity with a QA link, the analyst does not see the targeted content for Experience B. What could be the reason?

AThe Activity is not live, so the QA link does not show content for Experience B, because the Activity is currently being edited.

BThe 'Match Audience Rules to See Experiences' setting is enabled, and the analyst does not qualify for Experience B.

CThe Activity is live, so the QA link does not show content for Experience B, because it would invalidate reporting data.

Answer : A

Adobe AD0-E406 Adobe Target Business practitioner Expert Exam Practice Test