Adobe AD0-E327 Adobe Campaign Classic Business Practitioner - Certified Expert Exam Practice Test

Answer : A

To deliver notifications to the new email addresses, the business practitioner shoulduse a custom target mapping1.

A custom target mapping is used to map the fields in the delivery object to the fields in the target database1.

https://sendpulse.com/support/glossary/email-notification

To deliver notifications to secondary email addresses for recipients, a business practitioner needs to adjust the targeting configuration to include these additional contact points. By using a custom target mapping, the practitioner can define a schema that includes the secondary email addresses and instructs the campaign to use this data when sending communications. Custom target mappings allow the practitioner to define additional fields beyond the default schema, enabling the delivery of messages to alternative email addresses associated with the recipients. Reference: The answer is based on the functionality of target mappings in Adobe Campaign Classic, which allow for the customization of recipient targeting for campaign deliveries.

Answer : B

During a workflow, if an error occurs during the enrichment activity, it often indicates a mismatch or configuration issue with the data being processed. If the data loading activity has not been configured correctly to format the recipient ID field according to the expected format in the Adobe Campaign database, the enrichment activity will fail to reconcile the customers. This is because the enrichment relies on matching the formatted recipient IDs in the workflow with those in the target schema. If there's a formatting discrepancy, the process cannot successfully match and enrich the data, leading to an error. Reference: This explanation is derived from general knowledge of data integration and workflow processes in systems like Adobe Campaign Classic, where data loading and enrichment activities are key components of campaign workflows.

Answer : A

For an A/B test focusing on both open and click-through ratios, the most comprehensive indicator to determine the winning variant is the recipient click ratio. This indicator takes into account not just the number of clicks but also how those clicks are spread across the number of recipients, giving a more accurate measure of engagement. The open ratio would only provide data on how many recipients opened the email, but not on how they interacted with it, making the click ratio a better measure of actual engagement and interest in the content of the email, which is essential for determining the most effective delivery. Reference: The answer is informed by general marketing practices in A/B testing and the use of performance indicators to determine the success of email campaigns.

Answer : B

This data schema saves required data so that the report of ''Breakdown of opens'' of the Campaign run for the year 2022 can be formed without any missing records.

https://experienceleague.adobe.com/docs/campaign-classic/using/sending-messages/tracking-messages/accessing-the-tracking-logs.html?lang=en

The tracking_log schema in Adobe Campaign is designed to store detailed tracking information, such as opens, clicks, and bounces, for each delivery. To report on the 'Breakdown of opens' for a campaign run in the year 2022, this schema would provide the necessary data, including timestamps, recipient identifiers, and the delivery associated with each open. This enables the creation of comprehensive reports on engagement metrics like email opens without any missing records. Reference: The tracking_log schema is part of the Adobe Campaign Classic database architecture, which records detailed interaction data for reporting and analysis purposes.

Answer : D

Adobe Campaign allows you to access and analyze the tracking logs of your deliveries.These logs contain information about the status, date, time, recipient and channel of each message sent2.You can also use reports and alerts to monitor your delivery performance and issues3.

One reason for 110 successfully delivered emails when the querying population is 100 records is thatthe delivery logs are counting the email deliveries plus the seed addresses. Seed addresses are additional email addresses that you can add to your delivery target for testing purposes. They are not part of your querying population but they are included in your delivery logs.

Answer : A

Adobe Campaign provides several reporting tools that can help analyze and represent data for different purposes. Some of these tools are:

Audit features: These features allow you to track and monitor user activities on various objects and folders in Adobe Campaign, such as deliveries, workflows, reports, etc. You can access them under Administration > Audit folder.

logins.log file: This file records all the login attempts to Adobe Campaign server, including successful and failed logins. You can access it in the nlserver syslogd module.

Delivery summary report: This report shows a summary of the delivery settings and statistics, such as target population, subject line, sender name, etc. You can access it in Adobe Creative Cloud.

This would allow you to export a report on user activities with various reporting tools within Adobe Campaign. You would be able to see how many times each report has been generated and how many unique users used it.

Answer : B

In Adobe Campaign Classic, the campaign end date is a critical setting that determines when a campaign will cease to send out communications. Once the defined end date of a campaign is reached, the system automatically prevents any further execution of the campaign tasks associated with sending emails or other forms of communication. This built-in functionality is designed to prevent sending outdated information to recipients and to adhere to the campaign's scheduled timeline. If a campaign needs to continue beyond its original end date, the end date in the campaign settings must be extended or updated accordingly. Reference: This explanation is derived from the standard operational procedures of campaign management systems like Adobe Campaign Classic, reflecting common practices in digital marketing campaign management.