Adobe AD0-E327 Adobe Campaign Classic Business Practitioner - Certified Expert Exam Practice Test

Answer : A

Adobe Campaign provides several reporting tools that can help analyze and represent data for different purposes. Some of these tools are:

Audit features: These features allow you to track and monitor user activities on various objects and folders in Adobe Campaign, such as deliveries, workflows, reports, etc. You can access them under Administration > Audit folder.

logins.log file: This file records all the login attempts to Adobe Campaign server, including successful and failed logins. You can access it in the nlserver syslogd module.

Delivery summary report: This report shows a summary of the delivery settings and statistics, such as target population, subject line, sender name, etc. You can access it in Adobe Creative Cloud.

This would allow you to export a report on user activities with various reporting tools within Adobe Campaign. You would be able to see how many times each report has been generated and how many unique users used it.

Answer : A

For an A/B test focusing on both open and click-through ratios, the most comprehensive indicator to determine the winning variant is the recipient click ratio. This indicator takes into account not just the number of clicks but also how those clicks are spread across the number of recipients, giving a more accurate measure of engagement. The open ratio would only provide data on how many recipients opened the email, but not on how they interacted with it, making the click ratio a better measure of actual engagement and interest in the content of the email, which is essential for determining the most effective delivery. Reference: The answer is informed by general marketing practices in A/B testing and the use of performance indicators to determine the success of email campaigns.

Answer : B

During a workflow, if an error occurs during the enrichment activity, it often indicates a mismatch or configuration issue with the data being processed. If the data loading activity has not been configured correctly to format the recipient ID field according to the expected format in the Adobe Campaign database, the enrichment activity will fail to reconcile the customers. This is because the enrichment relies on matching the formatted recipient IDs in the workflow with those in the target schema. If there's a formatting discrepancy, the process cannot successfully match and enrich the data, leading to an error. Reference: This explanation is derived from general knowledge of data integration and workflow processes in systems like Adobe Campaign Classic, where data loading and enrichment activities are key components of campaign workflows.

Answer : A

To deliver notifications to the new email addresses, the business practitioner shoulduse a custom target mapping1.

A custom target mapping is used to map the fields in the delivery object to the fields in the target database1.

https://sendpulse.com/support/glossary/email-notification

To deliver notifications to secondary email addresses for recipients, a business practitioner needs to adjust the targeting configuration to include these additional contact points. By using a custom target mapping, the practitioner can define a schema that includes the secondary email addresses and instructs the campaign to use this data when sending communications. Custom target mappings allow the practitioner to define additional fields beyond the default schema, enabling the delivery of messages to alternative email addresses associated with the recipients. Reference: The answer is based on the functionality of target mappings in Adobe Campaign Classic, which allow for the customization of recipient targeting for campaign deliveries.

Answer : B

Adobe Campaign allows you to create and customize web forms that can be integrated into your website or landing page.You can also translate your web forms into multiple languages depending on the different regions2.

To achieve the requirement of building a web form that can be translated to multiple languages, you need to set the optionTranslatetoYesinLocalizationtab of your web form properties. This will enable you to select the design and display languages for your web form.You can also use the system dictionary to translate system strings such as labels and buttons2.

In Adobe Campaign Classic, to create a web form that supports multiple languages, it is essential to utilize the platform's localization features. By setting the 'Translate' option to 'Yes' in the form's Localization settings, the form can support translations for different languages. This approach allows for the web form content to be managed in various languages, and the correct language version can be displayed to the user based on their region or browser settings. The localization process involves creating language-specific versions of the form's labels, instructions, and messages. Reference: This is based on the standard functionality of localization and internationalization in web forms, which is a common feature in web development and content management systems, including Adobe Campaign Classic.

Answer : A

A typology rules are business rules that allow you to perform checks and filtering on your message before sending it.You can design and apply four types of typology rules: Filtering, Capacity, Pressure and Control2.

To configure a monthly email newsletter so that subscribers that are considered minors never receive them, you need to use aFiltering rule.This type of rule allows you to exclude one part of the message target according to criteria defined in a query, such as age or date of birth2. You can also use predefined filtering rules or create your own custom ones.

Answer : A

Adobe Campaign allows you to send transactional emails with individual and/or personalized attachments using SOAP APIs. You can also create calculated attachments that can depend on the recipient and be converted to PDF.

To configure an email attachment on the fly to a transactional message, you need to defineSOAP attachment parameterswithin the content of the delivery. These parameters are used to specify the URL, name, type and encoding of the attachment. For example, you can use<%= rtEvent.ctx.attachmentUrl %>to refer to the attachment URL.

https://experienceleague.adobe.com/docs/campaign-classic/using/transactional-messaging/transactional-email-with-attachments.html?lang=en