Adobe AD0-E327 Adobe Campaign Classic Business Practitioner - Certified Expert Exam Practice Test

Answer : B

The metric that identifies how many of the targeted recipients opened a delivery in the Tracking Indicators report isDistinct opens for the population reached. Therefore, option B is the correct answer.

The other options are:

Sum of opens for the population reached: This metric identifies the total number of opens for the population reached.

Distinct clicks for the population reached: This metric identifies the total number of clicks for the population reached.

Recipient clicks for the population reached: This metric identifies the total number of clicks for the population reached, but only counts one click per recipient.

Answer : C

Adobe Campaign has default retention periods for standard tables that store data related to deliveries and tracking.These retention periods can be modified by administrators to comply with data protection regulations or performance requirements2. The default retention periods for some of the standard tables are:

Consolidated tracking: 6 months

Delivery logs: 6 months

Tracking logs: 13 months

possible reason for the data shown in the report being zero for all the deliveries sent one year ago from current date isC. Tracking log table has data storage validity of only one year. This means that after one year, the data in this table is deleted and no longer available for reporting.

Answer : C

To identify the total number of complaints for a given delivery by domain, the 'Non-deliverables and bounces' report would be appropriate. This report typically includes data on email delivery issues, which encompass bounces, spam complaints, and other non-delivery related events categorized by domain. Complaints are a form of non-deliverable where the recipient's email server has accepted the email but classified it as spam or junk, often feeding back to the sending server as a complaint. Reference: This functionality is part of Adobe Campaign Classic's reporting capabilities, providing insight into the deliverability issues including complaints by domain.

Answer : B

The percentages on a Hot Click report generally represent the ratio of unique clicks on a particular link to the total number of unique opens for the delivery. This metric is used to measure the engagement level of links within an email and to understand which links are capturing the most interest from the recipients who have opened the email. It provides insights into recipient behavior post-open, highlighting which content within an email is driving interactions. Reference: Hot Click reports and their associated metrics are standard in email marketing analytics, used to assess recipient engagement and the effectiveness of the content within email campaigns.

Answer : B

This data schema saves required data so that the report of ''Breakdown of opens'' of the Campaign run for the year 2022 can be formed without any missing records.

https://experienceleague.adobe.com/docs/campaign-classic/using/sending-messages/tracking-messages/accessing-the-tracking-logs.html?lang=en

The tracking_log schema in Adobe Campaign is designed to store detailed tracking information, such as opens, clicks, and bounces, for each delivery. To report on the 'Breakdown of opens' for a campaign run in the year 2022, this schema would provide the necessary data, including timestamps, recipient identifiers, and the delivery associated with each open. This enables the creation of comprehensive reports on engagement metrics like email opens without any missing records. Reference: The tracking_log schema is part of the Adobe Campaign Classic database architecture, which records detailed interaction data for reporting and analysis purposes.

Answer : A

A typology rules are business rules that allow you to perform checks and filtering on your message before sending it.You can design and apply four types of typology rules: Filtering, Capacity, Pressure and Control2.

To configure a monthly email newsletter so that subscribers that are considered minors never receive them, you need to use aFiltering rule.This type of rule allows you to exclude one part of the message target according to criteria defined in a query, such as age or date of birth2. You can also use predefined filtering rules or create your own custom ones.

Answer : A

Adobe Campaign allows you to send transactional emails with individual and/or personalized attachments using SOAP APIs. You can also create calculated attachments that can depend on the recipient and be converted to PDF.

To configure an email attachment on the fly to a transactional message, you need to defineSOAP attachment parameterswithin the content of the delivery. These parameters are used to specify the URL, name, type and encoding of the attachment. For example, you can use<%= rtEvent.ctx.attachmentUrl %>to refer to the attachment URL.

https://experienceleague.adobe.com/docs/campaign-classic/using/transactional-messaging/transactional-email-with-attachments.html?lang=en