Adobe AD0-E327 Adobe Campaign Classic Business Practitioner - Certified Expert Exam Practice Test

Answer : A

Within the Adobe Campaign Control Panel, when an IP range is listed as 'Expired' and set to be automatically deleted after a certain period, typically the business practitioner has the ability to edit the duration of the IP range during this grace period. This action effectively extends the validity of the IP range before it is deleted, allowing for continued access based on that IP range. Reference: The Control Panel functionality in Adobe Campaign includes managing IP allowlists and their durations, which is essential for ensuring secure and uninterrupted access for authorized IP ranges.

Answer : D

The code ''delivery.operation_id = instance.vars.operation_id'' is used to link together the delivery with the campaign that it belongs to1. Therefore, option D is the correct answer.

https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-classic-questions/operation-id-campaign-link-is-empty-for-continuous-deliveries/m-p/363544

The script 'delivery.operation_id = instance.vars.operation_id' is assigning the value of the campaign operation ID (stored in instance variables) to the delivery's operation ID. This is a method of linking a delivery to its parent campaign operation within Adobe Campaign. The operation ID is a unique identifier for a campaign operation, and this linkage ensures that the delivery's performance can be reported and analyzed in the context of the campaign it belongs to. Reference: This understanding of campaign and delivery linkage comes from common scripting and data structure practices in Adobe Campaign Classic, where such scripts are used to ensure proper association between campaign elements.

Answer : A

In scenarios where a customer wishes to trigger emails based on the customer journey and wants consolidated delivery statistics, a recurring delivery is appropriate. This type of delivery repeats at specified intervals, which can align with the frequency dictated by the customer journey stages. By pulling content from the delivery template, the practitioner ensures consistency in the email content across different sends while benefiting from the cumulative statistics that a recurring delivery provides, allowing for a consolidated view of delivery performance over time. Reference: Recurring deliveries are a feature within Adobe Campaign Classic that allows for the repeated sending of a delivery on a set schedule, which is useful for consistent communications and consolidated reporting.

Answer : A, B

According to Adobe Campaign Classic Business Practitioner objectives, a campaign manager would review a delivery audit for the following reasons:

To find out how many recipients were excluded, which is one of the typology rules1.

To see if typology rules were applied, which is another reason1.

Therefore, options A and B are the correct answers.

The delivery audit report provides detailed information about the delivery, including the total number of opens and clicks2. However, it does not provide information about the total number of opens and clicks for a specific recipient.

A campaign manager would not review a delivery audit to find out if the delivery is blocked on a particular operating system3.

A delivery audit in Adobe Campaign includes an analysis of various parameters related to the delivery process. Campaign managers review delivery audits primarily to understand if and why recipients were excluded, which could be due to typology rules, quarantines, or other exclusion factors. Additionally, checking if typology rules were applied is crucial to ensuring that the campaign adhered to the business rules and regulations set forth for communication (e.g., frequency capping, content filtering). Typology rules are a set of conditions that govern the execution of a campaign to maintain quality and compliance. Understanding both of these aspects is essential for evaluating the effectiveness of the targeting strategy and the compliance of the delivery with campaign standards. Reference: The functions and benefits of a delivery audit are part of the standard features in campaign management systems, and the importance of typology rules in campaign execution is a basic principle in such systems.

Answer : A

In the context of email delivery errors, 'Hard' bounces refer to permanent delivery failures (such as an invalid email address), 'Soft' bounces are temporary delivery issues (such as a full inbox), and 'Unreachable' typically means that the email server could not be reached or is not responding. These terms categorize delivery errors based on their nature and help in analyzing the deliverability issues of an email campaign. Reference: The categorization of bounce types into Hard, Soft, and Unreachable is standard terminology in email marketing for classifying delivery errors.

Answer : A

A typology rules are business rules that allow you to perform checks and filtering on your message before sending it.You can design and apply four types of typology rules: Filtering, Capacity, Pressure and Control2.

To configure a monthly email newsletter so that subscribers that are considered minors never receive them, you need to use aFiltering rule.This type of rule allows you to exclude one part of the message target according to criteria defined in a query, such as age or date of birth2. You can also use predefined filtering rules or create your own custom ones.

Answer : A

Adobe Campaign allows you to send transactional emails with individual and/or personalized attachments using SOAP APIs. You can also create calculated attachments that can depend on the recipient and be converted to PDF.

To configure an email attachment on the fly to a transactional message, you need to defineSOAP attachment parameterswithin the content of the delivery. These parameters are used to specify the URL, name, type and encoding of the attachment. For example, you can use<%= rtEvent.ctx.attachmentUrl %>to refer to the attachment URL.

https://experienceleague.adobe.com/docs/campaign-classic/using/transactional-messaging/transactional-email-with-attachments.html?lang=en