Adobe AD0-E213 Adobe Analytics Developer Professional Exam Practice Test

Answer : A

When an event is fired without a conversion variable being set, the output for that event in a report in Adobe Analytics will show 'Unspecified'. This happens when data is sent to Adobe Analytics from the page but the conversion variable is not set or is set to an empty value. Reference: https://www.adobe.com/content/dam/acom/en/devnet/analytics/analytics-developer-professional-study-guide.pdf

Answer : B

According to Adobe Analytics Developer Professional documents, to reference a data layer variable in Adobe Launch, the type of data element should be 'Javascript Variable'. This allows you to reference the data layer variable in your Launch rules and send the data to Adobe Analytics for reporting. The 'Data Layer' type is used to create data elements that are used to read data from the data layer, and 'DOM Attribute' type is used to read data from HTML DOM elements.

Answer : B

The fpCookieDomainPeriods value determines the cookie domain on which the Analytics cookie will be set. For the domain https://xyz.co.region, the fpCookieDomainPeriods value should be set to 2. This will set the cookie domain to be '.co.region'. Setting the value to 1 would set the cookie domain to be '.region', which would not be appropriate for this domain. Setting the value to 3 would set the cookie domain to be 'xyz.co.region', which would also not be appropriate.

Answer : B

In Adobe Analytics, the Page report provides a view into the performance of individual pages on a website. Page names are generated automatically from the URL of the page and are used to provide a hierarchical view of the website's structure. The other values, such as page title and URL, are also captured and are available in the Page report, but they are not used to generate the page names.

Answer : C

In a tags workflow, the first step is to create data elements and rules. Data elements are used to capture user information that can be used for analysis and reporting, while rules define when the data elements should be triggered. After the data elements and rules have been defined, the next step is to publish the appropriate libraries, which will deploy the tags to the website. Finally, different levels of user permissions can be set to control who can access and make changes to the data elements and rules.

Answer : A

The first step for data to get from the developer's page into the reports in Adobe Analytics is for the analytics code to be served via the data layer and Adobe Launch. This allows the page to collect and send data to the Adobe servers, which then processes the data and saves it into the designated report suite. This data is then used to generate reports that are available to view in the Adobe Analytics interface.

Answer : B

The data object to use to track product names in the shopping cart on a retail website is DigitalData.cartproduct.productName. This data object contains an array of objects that represent all the products that are currently in the shopping cart. These objects contain information such as the product name, product ID, quantity, and more.