Adobe Analytics Business Practitioner Expert AD0-E208 Exam Practice Test

Page: 1 / 14
Total 50 questions
Question 1

A spike in traffic is observed for a specific day. Knowing that there are no campaigns running, the first hypothesis is that this is bot traffic.

Which Adobe Analytics tool may be used to identify the IP of the user that contributes to this spike in traffic without using a custom variable?



Answer : A

Data Warehouse is a tool that allows you to run custom queries on raw data and export the results to various formats. It can also provide the IP address of the user as a dimension, which can help identify bot traffic without using a custom variable.

References: https://experienceleague.adobe.com/docs/analytics/export/data-warehouse/data-warehouse.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/dimensions/ip-address.html?lang=en


Question 2

What is a valid use of a segment as a touchpoint in a Fallout Visualization?



Answer : B

A valid use of a segment as a touchpoint in a Fallout Visualization is to use a visit-based segment as a touchpoint inside a visit-context Fallout Visualization. This means that the segment will apply to the entire visit and the fallout will show the conversion within the same visit. Using a visitor-based segment as a touchpoint inside a visit-context Fallout Visualization or using a visit-based segment as a touchpoint inside a visitor-context Fallout Visualization are not valid uses, as they will cause mismatched scopes and inaccurate results.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=en#segment-touchpoints https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=en#fallout-visualization-scopes


Question 3

A business owner is reviewing quarterly financial data and looks to complete projections for the upcoming quarter.

Which tool should be used to enable this analysis?



Answer : A

Adobe Experience Platform is a tool that enables data integration, analysis, and visualization across different sources and channels. It can help business owners to review historical data and create projections for the future.

References: https://experienceleague.adobe.com/docs/experience-platform/landing/home.html?lang=en


Question 4

A UI/UX manager is concerned that a recent change in the design of a landing page may be confusing to visitors.

Which two variables would be used to evaluate the impact of the design change on site traffic to that landing page? (Choose two.)



Answer : A, B

Bounce rate and time spent on page are two metrics that can indicate how engaging and user-friendly a landing page is. A high bounce rate means that visitors are leaving the site after viewing only one page, which may suggest that the page is not relevant or appealing to them. A low time spent on page means that visitors are not spending enough time to explore the content or take action on the page, which may also imply that the page is confusing or uninteresting.

References: https://experienceleague.adobe.com/docs/analytics/components/metrics/bounce-rate.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/metrics/time-spent.html?lang=en


Question 5

An analyst is given a list of specific events a user must take to complete a purchase. What would be used to see the conversion rate between steps?



Answer : B

A Fallout Visualization is a tool that shows the conversion rate between steps or touchpoints in a user journey. It can help identify where users drop off or complete a goal, such as a purchase. It can also support different types of touchpoints, such as pages, events, segments, or dimensions.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=en#creating-a-fallout-visualization


Question 6

The analytics team has created an Analysis Workspace project featuring a Freeform Table and a Flow Visualization in one Panel.

Why is the scheduled report just showing the Panel Name?



Answer : C

When scheduling a report from an Analysis Workspace project, only the expanded visualizations in each panel will be included in the report. If the Freeform Table and Flow Visualization in the Panel were minimized, they will not show up in the scheduled report, only the Panel Name will.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/share/schedule-project.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/share/schedule-project.html?lang=en#schedule-a-project


Question 7

A curator clicks on a tile inside a Mobile Scorecard with no dimension applied to the tile. Which Dimensions will be displayed as the breakdown Dimension?



Answer : C

A Mobile Scorecard is a visualization that shows key metrics and trends for mobile devices. It can also show breakdowns by dimensions when a tile is clicked. If no dimension is applied to the tile, the default breakdown dimensions are Hour or Day, depending on the date range selected.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/mobile-scorecard.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/mobile-scorecard.html?lang=en#breakdown-dimensions


Page:    1 / 14   
Total 50 questions