Adobe AD0-E208 Exam Practice Test Instant Access

Question 1

Two single condition Segments are set up for creating a Virtual Report Suite. Both Segments are visit scoped and have the following rule using default Dimensions:

Segment A: Marketing Channel equals 'Social Networks' Segment B: Countries equals 'United Kingdom'

Which data subset of the source Report Suite will be available when using this Virtual Report Suite?

AVisit data for visits coming from a Social Network OR from the United Kingdom

BVisit data for visits coming from a Social Network AND from the United Kingdom

CAll Visitor data for visits coming from a Social Network AND from the United Kingdom

Answer : B

The data subset of the source report suite that will be available when using this virtual report suite is visit data for visits coming from a Social Network AND from the United Kingdom. This is because when two single condition segments are set up for creating a virtual report suite, they are combined with an AND logic. This means that only the visits that match both segments will be included in the virtual report suite.

References: https://experienceleague.adobe.com/docs/analytics/components/virtual-report-suites/vrs-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/virtual-report-suites/vrs-overview.html?lang=en#creating-a-virtual-report-suite

Question 2

The conversion percentage from one step to another in a Fallout Visualization is 104%. What could be the reason the percentage is over 100%?

AThe success event can be fired outside of the specified funnel order.

BSuccess events cannot be added to a funnel.

CAnother report suite's data is polluting the funnel.

Answer : A

The Fallout visualization can show a conversion percentage over 100% if the success event can be fired outside of the specified funnel order. For example, if a visitor completes a purchase before viewing a product, the purchase event will still be counted in the fallout even though it happened before the product view event.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=en#over-100-percent-conversion

Question 3

When changing the Fallout visualization from Eventual Path to Next Hit, the analyst notices that the data reports zero Visitors across the report.

Why would this occur?

AAcross all visitors, the fallout depicted never was completed as a next step conversion.

BAcross all visitors, the fallout depicted never was completed as an eventual path conversion.

CThere was no direct path from the second and third fallout touchpoints.

Answer : A

When changing the Fallout visualization from Eventual Path to Next Hit, the report shows only the conversions that happened in the immediate next hit after each step. If the report shows zero visitors across the report, it means that none of the visitors completed the fallout as a next step conversion.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=en#next-hit-vs-eventual-path

Question 4

A spike in traffic is observed for a specific day. Knowing that there are no campaigns running, the first hypothesis is that this is bot traffic.

Which Adobe Analytics tool may be used to identify the IP of the user that contributes to this spike in traffic without using a custom variable?

AData Warehouse

BAnomaly Detection

CAnalysis Workspace

Answer : A

Data Warehouse is a tool that allows you to run custom queries on raw data and export the results to various formats. It can also provide the IP address of the user as a dimension, which can help identify bot traffic without using a custom variable.

References: https://experienceleague.adobe.com/docs/analytics/export/data-warehouse/data-warehouse.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/dimensions/ip-address.html?lang=en

Question 5

Analyzing the data in the image below, a data analyst verifies that the report of "entries" per page, shows that the "HomePage A" page is responsible for only 3.4% of the total "entries" to the site:

When comparing this information with the Occurrences per Entry Pages report below, it verifies that the "Homepage A" page has 4.5% of the total Occurrences of the Entry Pages:

Based on both the images and knowledge on the standard metrics of Adobe Analytics, which statement is correct?

AThe Entries metric refers to entries on a given page, and is counted every time the page loads on a visit.

BThe Entry Page Dimension refers exclusively to the first page that a visitor lands on the site on every visit, so there are distortions regarding the period of analysis.

COccurrences refers to all hits associated with a particular entry page, also counting events triggered throughout the session.

Answer : C

Occurrences is a metric that counts every hit where a dimension value is set, including page views and events. Therefore, if an entry page has more occurrences than entries, it means that visitors who entered through that page also triggered other events during their session. Entries is a metric that counts only the first hit of a visit where a dimension value is set, such as an entry page.

References: https://experienceleague.adobe.com/docs/analytics/components/metrics/occurrences.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/metrics/entries.html?lang=en

Question 6

The Solution Design Reference (SDR) document states that the expiration setting for eVarl 1 is "never" and the allocation is Most Recent (Last).

What happens to the persisted value when there is a new value collected for eVar11?

AThe new and old values are collected separately.

BThe old value is overwritten.

CThe old value is not overwritten.

Answer : B

Since eVar11 has the allocation setting of Most Recent (Last), it means that it will always capture the last value that was set for that variable in a visit. Therefore, if there is a new value collected for eVar11, it will overwrite the old value that was previously persisted.

References: https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en#allocation

Question 7

Exhibit.

A business stakeholder receives a Workspace report that indicates that data is incorrect. The sums of the items in the rows do not match the total metric values of the columns in the unique visitors and visits report.

Which statement about the report is true?

AThe total row in the table does not represent the sum of all the values in the table for unique visitors and visits.

BThe report includes data from April, and this inflates the totals.

CThere is a filter applied, and totals are not updated when filters are applied.

Answer : A

Unique visitors and visits are de-duplicated metrics, which means that they do not add up linearly across dimensions. For example, if a visitor visits two pages in one visit, the total number of unique visitors and visits for those two pages is still one, not two. Therefore, the total row in the table shows the actual number of unique visitors and visits for the whole site, not the sum of the values in the table.

References: https://experienceleague.adobe.com/docs/analytics/components/metrics/unique-visitors.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/metrics/visits.html?lang=en

Adobe AD0-E208 Adobe Analytics Business Practitioner Expert Exam Practice Test