Adobe AD0-E208 Exam Practice Test Instant Access

Question 1

An analyst has been given a list of dimensions available to conduct an analysis on their hospital's doctor site.

The Solution Design Reference (SDR) contains:

eventl - Start Appointment Booking - Set on: Appointment Booking Start

event2 - Booking Complete - Set on: Appointment Booking Complete

eVarl - Doctor Type - Set on: event2

eVar2 - Number of Available Appointments - Set on eventl

propl -Appointment Pathing

Given the SDR, which report can be generated?

ABooking Completion Rate

BTime to Book an Appointment

CLength of Appointments

Answer : A

Given the SDR, the report that can be generated is Booking Completion Rate. This is a measure of how many visitors who started an appointment booking completed it. It can be calculated by dividing event2 (Booking Complete) by event1 (Start Appointment Booking). The other reports, Time to Book an Appointment and Length of Appointments, cannot be generated with the given SDR, as they require additional variables or data sources.

References: https://experienceleague.adobe.com/docs/analytics/components/metrics/calculated-metrics.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/metrics/calculated-metrics.html?lang=en#calculated-metric-examples

Question 2

What is the correct functionality when setting up Intelligent Alerts?

ASend an alert by SMS with a link to your Analysis Workspace project

BSend an alert by e-mail or SMS with a link to an auto-generated Analysis Workspace project

CSend an alert by e-mail with a link to your Analysis Workspace project

Answer : C

Intelligent Alerts is a feature that allows you to set up alerts based on data anomalies or thresholds in your Analysis Workspace projects. You can choose to send an alert by e-mail with a link to your Analysis Workspace project when the alert is triggered. You cannot send an alert by SMS or with a link to an auto-generated Analysis Workspace project.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/predictive-analytics/intelligent-alerts.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/predictive-analytics/intelligent-alerts.html?lang=en#intelligent-alerts-in-analysis-workspace

Question 3

In Analysis Workspace, what are two ways a Map Visualization can be built? (Choose two.)

ARepresenting geo segmentation data about visitor location on the DMA or Zip Code level

BUsing IP address or Latitude/Longitude

CBuilding a Map Visualization using one metric (including calculated metrics)

DBuilding a Map Visualization using two or more metrics (including calculated metrics)

Answer : A, C

A Map Visualization can be built by representing geo segmentation data about visitor location on the DMA or Zip Code level, which are two dimensions that can be used in a map. Alternatively, a Map Visualization can be built by using one metric (including calculated metrics) that can be applied to any dimension that has geographic data associated with it, such as country or region.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/map.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/map.html?lang=en#map-visualization-requirements

Question 4

Which option would an analyst choose to show the percentage change between the two numbers in a visualization?

AUse the Summary Change visualization from a Freeform Table, click the Visualization settings, and O select Show Raw Difference

BUse the Summary Change visualization, click the Visualization settings, and select Show Percent ,#l Change

CUse the Summary Number visualization, click the Visualization settings, and select Percentages

Answer : B

The Summary Change visualization shows the difference between two numbers in a report, such as current period vs previous period. To show the percentage change between the two numbers, you need to click the Visualization settings and select Show Percent Change.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/summary-change.html?lang=en

Question 5

An analyst wants to use all of the following variables to configure a single fallout report:

* Landing page prop

* Marketing channel eVar

* Product view event

* Purchase event

* Product category eVar

Which tool should the analyst use?

ASegment builder

BWorkspace

CReports and analysis

Answer : B

Workspace is a tool that allows you to create interactive and customizable reports using various visualizations and components. It can also support multiple variables in a single fallout report, unlike segment builder or reports and analysis.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/analysis-workspace.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=en#creating-a-fallout-visualization

Question 6

A web analyst is viewing a report in an Analysis Workspace freeform table and sees a dark gray triangle.

What is this specifying in the report?

AData includes outside data source

BIncomplete data

CData anomaly detected

Answer : C

A dark gray triangle in a report indicates that a data anomaly has been detected for that data point. It means that the value is significantly different from the expected range based on historical data and seasonality.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/predictive-analytics/anomaly-detection.html?lang=en#anomaly-detection-in-analysis-workspace

Question 7

The conversion percentage from one step to another in a Fallout Visualization is 104%. What could be the reason the percentage is over 100%?

AThe success event can be fired outside of the specified funnel order.

BSuccess events cannot be added to a funnel.

CAnother report suite's data is polluting the funnel.

Answer : A

The Fallout visualization can show a conversion percentage over 100% if the success event can be fired outside of the specified funnel order. For example, if a visitor completes a purchase before viewing a product, the purchase event will still be counted in the fallout even though it happened before the product view event.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=en#over-100-percent-conversion

Adobe AD0-E208 Adobe Analytics Business Practitioner Expert Exam Practice Test