Adobe AD0-E208 Exam Practice Test Instant Access

Question 1

A media agency is running a Display campaign, but none of the data is credited to the Display marketing channel in Adobe Analytics.

Here are some example tracking codes provided by the media agency:

?cid=disp_lifestyle_summer2019.088653 ?cid=disp_summer2019_branding_647821 ?cid=disp_671244_hero_summer2019

The Marketing Channel Processing Rule for the Display channel is configured as follows:

What is causing the loss of data in Adobe Analytics?

AThe Marketing Channel processing rule is not set up to collect data for the summer2019 campaign.

BThe Marketing Channel processing rule is using a different query string parameter.

CThe variables in the tracking code are not following a consistent taxonomy.

Answer : B

The reason why none of the data is credited to the Display marketing channel in Adobe Analytics is that the Marketing Channel processing rule is using a different query string parameter. The tracking codes provided by the media agency use the parameter ''cid'', but the processing rule is looking for the parameter ''cmpid''. Therefore, the rule will not match any of the tracking codes and will not assign them to the Display channel.

References: https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/channel-manager/marketing-channels-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/channel-manager/marketing-channels-overview.html?lang=en#marketing-channel-processing-rules

Question 2

An analyst wants to use all of the following variables to configure a single fallout report:

* Landing page prop

* Marketing channel eVar

* Product view event

* Purchase event

* Product category eVar

Which tool should the analyst use?

ASegment builder

BWorkspace

CReports and analysis

Answer : B

Workspace is a tool that allows you to create interactive and customizable reports using various visualizations and components. It can also support multiple variables in a single fallout report, unlike segment builder or reports and analysis.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/analysis-workspace.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=en#creating-a-fallout-visualization

Question 3

What is a valid use of a segment as a touchpoint in a Fallout Visualization?

AUsing a visitor-based segment as a touchpoint inside a visit-context Fallout Visualization

BUsing a visit-based segment as a touchpoint inside a visit-context Fallout Visualization

CUsing a visit-based segment as a touchpoint inside a visitor-context Fallout Visualization

Answer : B

A valid use of a segment as a touchpoint in a Fallout Visualization is to use a visit-based segment as a touchpoint inside a visit-context Fallout Visualization. This means that the segment will apply to the entire visit and the fallout will show the conversion within the same visit. Using a visitor-based segment as a touchpoint inside a visit-context Fallout Visualization or using a visit-based segment as a touchpoint inside a visitor-context Fallout Visualization are not valid uses, as they will cause mismatched scopes and inaccurate results.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=en#segment-touchpoints https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=en#fallout-visualization-scopes

Question 4

A chart displaying the daily trend of Orders and their performance against the daily average for the last month is needed.

How can this requirement be met?

AUse a Line Visualization to trend the Orders and the daily average as a Calculated Metric in the same chart.

BUse a Bullet Visualization to trend the Orders and Day dimension in the same chart.

CUse a Histogram Visualization to trend the Orders and enable the settings to show the trend against the average value.

Answer : A

The best way to display the daily trend of Orders and their performance against the daily average for the last month is to use a Line Visualization to trend the Orders and the daily average as a Calculated Metric in the same chart. A Calculated Metric can be created by using the Average function on Orders and applying a date range of last month. A Line Visualization can show both metrics as lines on the same chart, allowing for easy comparison.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/calculated-metrics/calculated-metrics-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/calculated-metrics/calculated-metrics-overview.html?lang=en#creating-a-calculated-metric https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/line-visualization.html?lang=en

Question 5

In Analysis Workspace a Flow Visualization can be created.

What is the benefit of using the correct configuration of Flow Visualization?

AIt enables the expansion of a column to show all nodes. By default, only the top five nodes are
displayed.

BIt is based on instances of a dimension. However, this configuration does not offer the option to exclude repeated instances, for example, Page reloaded.

CIt allows analyzation of the visitor's path for the same visit only

Answer : A

A Flow Visualization is a tool that shows the path that users take through a website or app. It can help identify common or uncommon behaviors, drop-offs, loops, or exits. One benefit of using the correct configuration of Flow Visualization is that it enables the expansion of a column to show all nodes. By default, only the top five nodes are displayed in each column, but you can click on the expand icon to see more nodes.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/flow.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/flow.html?lang=en#expanding-a-column

Question 6

The Chief Marketing Officer has established a monthly revenue target for an online store and wants to see how revenue for the current month is tracking towards that goal.

Which Visualization should be used for this report?

ATreemap

BBullet

CScatter

Answer : B

A Bullet Visualization is a tool that shows how a metric is performing against a target or goal. It can help monitor progress and identify gaps or opportunities. It can also show additional information, such as comparison periods or ranges.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/bullet.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/bullet.html?lang=en#creating-a-bullet-visualization

Question 7

In Analysis Workspace, which two types of components can be used in order to filter the scope of the report to a specific section of the website? (Choose two.)

ADimensions

BSegments

CTime

DStandard Metrics

Answer : B, C

In Analysis Workspace, segments and time are two types of components that can be used to filter the scope of the report to a specific section of the website. Segments are subsets of data based on certain criteria, such as page name, traffic source, device type, etc. Time is a component that allows you to specify a date range or granularity for your report. Dimensions and standard metrics are not components that can be used to filter the scope of the report, but rather to break down or measure the data.

References: https://experienceleague.adobe.com/docs/analytics/components/segments/segments-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/time/time-overview.html?lang=en

Adobe AD0-E208 Adobe Analytics Business Practitioner Expert Exam Practice Test