Adobe AD0-E208 Exam Practice Test Instant Access

Question 1

A chart displaying the daily trend of Orders and their performance against the daily average for the last month is needed.

How can this requirement be met?

AUse a Line Visualization to trend the Orders and the daily average as a Calculated Metric in the same chart.

BUse a Bullet Visualization to trend the Orders and Day dimension in the same chart.

CUse a Histogram Visualization to trend the Orders and enable the settings to show the trend against the average value.

Answer : A

The best way to display the daily trend of Orders and their performance against the daily average for the last month is to use a Line Visualization to trend the Orders and the daily average as a Calculated Metric in the same chart. A Calculated Metric can be created by using the Average function on Orders and applying a date range of last month. A Line Visualization can show both metrics as lines on the same chart, allowing for easy comparison.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/calculated-metrics/calculated-metrics-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/calculated-metrics/calculated-metrics-overview.html?lang=en#creating-a-calculated-metric https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/line-visualization.html?lang=en

Question 2

The web analyst for a beauty products company wants to create a report to analyze the number of sample requests for one of their product pages.

The following items are available from the default configuration:

* prop3, which registers the product page name and is fired in the first page load

* eVar4, which registers the product page name and is fired in the first page load

* event1 2, which fires when a visitor clicks on "Request a sample'' call to action

How can the analyst accomplish the creation of this report?

AUse either prop3 or eVar4 in combination with event1 2 as a metric.

BUse prop3 in combination with event1 2 as a metric.

CUse eVar4 in combination with event1 2 as a metric.

Answer : C

The best way to create a report to analyze the number of sample requests for one of their product pages is to use eVar4 in combination with event12 as a metric. eVar4 registers the product page name and is fired in the first page load, so it will capture and persist the value for each visit. event12 fires when a visitor clicks on ''Request a sample'' call to action, so it will measure the number of sample requests. Using eVar4 as a dimension and event12 as a metric will show how many sample requests were made for each product page. Using prop3 instead of eVar4 will not work, as prop3 does not persist across hits or visits.

References: https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en https://experienceleague.adobe.com/docs/analytics/components/variables/traffic-variables/traffic-var-overview.html?lang=en

Question 3

Which option would an analyst choose to show the percentage change between the two numbers in a visualization?

AUse the Summary Change visualization from a Freeform Table, click the Visualization settings, and O select Show Raw Difference

BUse the Summary Change visualization, click the Visualization settings, and select Show Percent ,#l Change

CUse the Summary Number visualization, click the Visualization settings, and select Percentages

Answer : B

The Summary Change visualization shows the difference between two numbers in a report, such as current period vs previous period. To show the percentage change between the two numbers, you need to click the Visualization settings and select Show Percent Change.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/summary-change.html?lang=en

Question 4

Refer to the exhibit:

A marketing analyst wants to look into visitors who originated from paid search and made a purchase.

Which two options can be done directly from this Visualization? (Choose two.)

ATransform the Venn diagram into a Freeform Table by clicking on the managed data source colored dot next to the Venn header.

BDrag a third segment onto the Venn Visualization to see how it relates to the other two.

CRight click to create a new segment from the overlap region of the Venn Visualization.

DRight click to create a segment from one side of the Venn Visualization.

Answer : B, C

A Venn Visualization is a tool that shows how segments overlap or differ from each other. It can also support up to three segments in one visualization. Two options that can be done directly from this Visualization are: Drag a third segment onto the Venn Visualization to see how it relates to the other two. This will show how the third segment intersects or excludes the other two segments in different regions. Right click to create a new segment from the overlap region of the Venn Visualization. This will create a new segment based on the criteria that match both segments in the overlap region.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/venn.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/venn.html?lang=en#creating-a-segment-from-a-venn-visualization

Question 5

In the Solution Design Reference document, variable 'Product Category" is assigned to "eVar4" and is set on a product page with value "Shoes". It is then not recorded in the shopping cart page, the "Order summary" page, or the "Order completion" pages.

The variable is configured like this:

If we count the number of orders per product category in a report, which value receives one order after one visitor completes a purchase from that Product page?

AOrder completion

BShoes

CNone

Answer : B

Since eVar4 is set to expire after purchase event, the value ''Shoes'' will be persisted throughout the visit until the order is completed. Therefore, the report will show one order for product category ''Shoes''.

References: https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-overview.html?lang=en#expiration

Question 6

A web analyst is viewing a report in an Analysis Workspace freeform table and sees a dark gray triangle.

What is this specifying in the report?

AData includes outside data source

BIncomplete data

CData anomaly detected

Answer : C

A dark gray triangle in a report indicates that a data anomaly has been detected for that data point. It means that the value is significantly different from the expected range based on historical data and seasonality.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/predictive-analytics/anomaly-detection.html?lang=en#anomaly-detection-in-analysis-workspace

Question 7

In Analysis Workspace, what are two ways a Map Visualization can be built? (Choose two.)

ARepresenting geo segmentation data about visitor location on the DMA or Zip Code level

BUsing IP address or Latitude/Longitude

CBuilding a Map Visualization using one metric (including calculated metrics)

DBuilding a Map Visualization using two or more metrics (including calculated metrics)

Answer : A, C

A Map Visualization can be built by representing geo segmentation data about visitor location on the DMA or Zip Code level, which are two dimensions that can be used in a map. Alternatively, a Map Visualization can be built by using one metric (including calculated metrics) that can be applied to any dimension that has geographic data associated with it, such as country or region.

References: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/map.html?lang=en https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/map.html?lang=en#map-visualization-requirements

Adobe Analytics Business Practitioner Expert AD0-E208 Exam Practice Test