Adobe AD0-E207 Adobe Analytics Architect Master Exam Practice Test

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Total 50 questions
Question 1

A company wants to track their website's usage without visitors seeing which data points are being collected. The following information must be tracked:

* Page names

* Form names

* A counter event for each page of the checkout flow

* s.products populated on each page of the checkout flow

Which approach should the Architect recommend?



Answer : D

To track website usage without visitors seeing which data points are being collected, the recommended approach is to send tracking calls server-side via the Data Insertion API. This method allows for the collection of page names, form names, a counter event for each page of the checkout flow, and the s.products variable while keeping the tracking logic and data points hidden from the client side.


Question 2

A company wants to make their Adobe Analytics data GDPR-compliant. They collect gender and age data during registration.

Which privacy settings should the Architect apply to the two variables?



Answer : C

To make Adobe Analytics data GDPR-compliant, specific privacy settings need to be applied to the variables that collect personal data. The following privacy settings are relevant:

12: This identifier is for data elements that are directly related to individuals.

DEL-PERSON: This setting indicates that the data should be deleted if requested by the user under GDPR.

ACC-PERSON: This setting allows access to the data by the individual upon request.

By applying these settings to the variables collecting gender and age data, the company ensures compliance with GDPR regulations, allowing for the necessary control and access to personal data.


Question 3

A company has a Tableau Dashboard that includes data from various sources including Adobe Analytics. The dashboard is

updated weekly.

Which method should an Architect use to extract the data to be used with the dashboard?



Answer : C

Business Requirement: Extract data for weekly updates to a Tableau Dashboard from Adobe Analytics.

Recommended Method:

Deliver data via FTP through Data Warehouse: Provides a robust and automated method for exporting large datasets on a scheduled basis.

Data Warehouse: Allows for the extraction of large and complex datasets suitable for integration with external BI tools like Tableau.

FTP Delivery: Automates the data export process, ensuring timely updates to the Tableau Dashboard.

Verification: According to Adobe Analytics Data Warehouse documentation, using FTP delivery through Data Warehouse is the preferred method for exporting large datasets for external use (Adobe Analytics Data Warehouse Guide).


Question 4

A media company has a business requirement to capture a value of the news sections (politics, sports, food) that an art belongs to that visitors engage with. The company wants to understand and analyze the contribution the news sections give to any type of conversion.

The company also wants to assign attribution to all of the news sections engaged with when a conversion takes place during the active session to analyze what news sections play a role in the conversion activity.

Which solution should the architect use?



Answer : D

To capture and analyze the contribution of news sections to conversions, the following steps should be taken:

Assign a custom eVar to capture the news section value: This allows for tracking which news sections users engage with.

Enable linear attribution to the eVar: Linear attribution ensures that all news sections engaged with during a session are credited proportionally for any conversions, providing a more balanced view of their contribution.

Expire the eVar after the visit: This ensures that the attribution is relevant to the current session and does not carry over to future sessions, maintaining accuracy in conversion analysis.

This approach provides a clear and comprehensive understanding of how different news sections contribute to conversions.


Question 5

A company has an email marketing tool that is used for both SMS and email.

The tool generates the following campaign URLs:

SMS link: www.website.com?cid=em:campaign_name-txt Email link: www.website.com?cid=em:campaign_name

How should the Architect configure Marketing Channel Processing Rules to identify the SMS channel?



Answer : C

Business Requirement: Distinguish between SMS and email campaigns using the 'cid' query string parameter.

Configuration Steps:

Identify SMS Links: Using the query string parameter 'cid' ending with '-txt'.

Processing Order: Ensuring the SMS channel is processed before the email channel.

Explanation:

Query String Parameter 'cid' Ends with '-txt': This setting ensures that any link containing 'cid' ending with '-txt' is identified as an SMS link.

Processing Order: Placing the SMS channel rule above the email channel ensures that SMS links are correctly categorized before the system checks for email links.

Verification: According to Adobe's Marketing Channel Processing Rules documentation, properly configuring query string parameters and processing order is crucial for accurate channel attribution (Adobe Analytics Marketing Channel Processing Rules Guide).


Question 6

A company wants to market to more visitors via email, SMS, and print mail. They obtain contact details from visitors through their website account registration form. Their immediate business goal is to increase website account registrations.

The Architect adds the following dimensions and metrics to the Measurement Plan:

eVar for Visitor Login Status

eVar for Form Name

Event for Form Starts

Event for Forms Submitted With Errors

Event for Forms Submitted Successfully

Which two calculated metrics should the Architect add to the Measurement Plan? (Choose two.)



Answer : A, E

Business Goal: Increase website account registrations by tracking relevant metrics.

Key Dimensions and Metrics: Visitor Login Status, Form Name, Form Starts, Forms Submitted With Errors, Forms Submitted Successfully.

Calculated Metrics:

Registration Form Completion Rate: Measures the percentage of forms started that are successfully completed, providing insights into form usability and effectiveness.

Return Visitation Rate: Tracks how often visitors return but is not directly related to registration form completion.

Registered Visitor Transaction Rate: Useful for post-registration analysis but not directly for increasing registrations.

Registered Visitor Form Start Rate: Redundant as registered visitors are less relevant for new registrations.

Unregistered Visitor Registration Form Start Rate: Tracks the engagement of unregistered visitors with the registration form, crucial for understanding initial interest.

Explanation:

Registration Form Completion Rate: Essential for evaluating the effectiveness of the registration form.

Unregistered Visitor Registration Form Start Rate: Provides insights into how many new visitors are interested in registering, a direct indicator of potential registration increase.

Verification: According to Adobe's Measurement Planning documentation, these calculated metrics are vital for tracking and improving form conversion rates (Adobe Measurement Planning Guide).


Question 7

A company has a secure website that requires visitors to log in prior to accessing any content beyond the homepage. A visitor can log out manually, or their website will automatically log them out at the end of their browser session. The visitor must log back in to continue browsing.

The company has a business requirement to track the login status of their visitors.

Which three login statuses should the Architect recommend capturing? (Choose three.)



Answer : A, D, E

Business Requirement: Track the login status of visitors on a secure website.

Potential Login Statuses:

'Unregistered / Logged Out': Tracks users who have not registered or have logged out.

'Anonymous': Generally used for visitors who browse without logging in, but does not apply in a secure login-required context.

'Registered / Logged Out': Important for tracking users who have accounts but are currently logged out.

'Registered / Logged In': Essential for tracking active, logged-in users.

'Incomplete Registration': Useful for identifying users who started but did not complete the registration process.

'Unregistered / Logged In': Typically not applicable as unregistered users cannot be logged in.

Explanation:

'Unregistered / Logged Out': Helps in understanding the behavior of users who visit but have not completed registration or logged out.

'Registered / Logged In': Critical for identifying and analyzing the behavior of active users.

'Incomplete Registration': Helps in identifying and addressing barriers in the registration process.

Verification: According to Adobe Analytics best practices, capturing various login statuses helps in comprehensive user behavior analysis (Adobe Analytics User Guide).


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Total 50 questions