Adobe AD0-E207 Exam Practice Test Instant Access

Question 1

A company is beginning a full re-architecture of their website. They will use Adobe Launch as the tag management system. How should an Architect recommend that the data layer object be generated each time a page is requested?

AVia logic in the tag management system, executed on DOMReady

BVia server-side code and included in a <script> block in the page HTMLs <head> section

CVia server-side code and included in a <meta> tag in the page HTMLs <head> section

DVia DOM scraping initialized by a custom external JavaScript file

Answer : B

The best practice for generating the data layer object each time a page is requested is to use server-side code to include the data layer in a <script> block in the page HTML's <head> section. This ensures that the data layer is available as soon as the page starts loading and can be used by Adobe Launch and other scripts. By having the data layer generated server-side, it reduces reliance on the client-side code and ensures the data is consistent and accurate for each page load.

Question 2

A company "XYZ Corp" has multiple departments and would like to restrict access to data to different business groups based on their own department. What would be the correct ways of restricting the data? (Choose two.)

ACreate segments for each department and share the appropriate segment with the analyst.

BCreate a global report suite with an eVar set to the department then create virtual suites based on that eVar.

CCreate individual report suites with an eVar set to the site name then create a rollup of the suites.

DCreate individual reports suites for each department and assign each analyst the access rights.

Answer : B, D

To restrict data access to different business groups based on their department, the following methods can be used:

Create a global report suite with an eVar set to the department then create virtual suites based on that eVar: This method allows for a single comprehensive dataset that can be segmented into virtual report suites for each department, making data management and reporting easier.

Create individual report suites for each department and assign each analyst the access rights: This approach provides complete data isolation for each department, ensuring that analysts only have access to their respective department's data.

Both methods ensure that data access is properly restricted and managed according to departmental boundaries.

Question 3

For internal search terms, a company wants to give credit to the original keyword used to find a product. On the first visit, a customer searches for "Mobile" and views the Nebulous Pro.

During the second visit, the customer refines this search to "5G Mobile" and views the Nebulous Pro again. The customer then purchases the Nebulous Pro for S200 on the third visit. The company wants "Mobile" to receive credit.

Which configurations should the Architect apply?

AConfigure an eVar as Merchandising with Original Value (First) allocation and set the expiration to 3rd Visit.

BConfigure an event to capture the revenue and enable the participation and set the expiration of the visit to 90 days.

CConfigure an event as Merchandising event to capture the revenue and set the expiration of the visit to 30 days.

DConfigure an eVar as a Merchandising Variable with Original Value (First) allocation and set the expiration to the purchase event.

Answer : D

Business Requirement: The company wants to ensure that the original search term ('Mobile') receives credit for the purchase, despite subsequent searches.

Understanding Merchandising eVars: Merchandising eVars are used to attribute success events (like purchases) to specific values captured earlier (like search terms).

Allocation and Expiration Settings:

Original Value (First) Allocation: This setting ensures that the first value captured (in this case, 'Mobile') remains attributed to the visitor, regardless of subsequent values.

Expiration Setting: Setting the expiration to the purchase event ensures that the value ('Mobile') remains active until the visitor makes a purchase.

Explanation:

Configure an eVar as Merchandising Variable: This allows tracking specific values like search terms in relation to product views and purchases.

Original Value (First) Allocation: Ensures that the initial search term ('Mobile') gets credit.

Expiration to Purchase Event: Keeps the eVar value until the purchase is made, ensuring accurate attribution.

Verification: According to Adobe Analytics documentation on Merchandising eVars, using Original Value allocation with appropriate expiration settings ensures correct attribution of original search terms to final purchases (Adobe Analytics Implementation Guide).

Question 4

In reviewing data from a Data Feeds request, an Architect sees that on the same hit, eVar1 has no value but post_eVarl has the value: PDP:summer:sunglasses

Why are these values different?

AeVar1 has classifications associated with it that parse out values based on the ':' delimiter.

BThe values in eVar1 are set by processing rules or Vista Rules.

CeVar1 was set through the data insertion API.

DDue to the size of the payload. this server call was sent through the POST method.

Answer : B

The difference between eVar1 and post_eVar1 values indicates that processing rules or Vista Rules are being applied. Processing rules or Vista Rules can modify the values of variables after the initial data collection. In this case, eVar1 initially has no value, but post_eVar1 shows the modified value 'PDP:summer

' after the application of these rules.

Question 5

A product was viewed on two different pages and was added to the cart from one of the pages. Below are the product syntax used for each page.

Page 1:

s.products = ";prod123;1;100;;evar2=merch_category1";

Page 2:

s.products = ";prod123;1;100;;evar2=merch_category2";

If the product was checked out and purchased for $100, how might revenue be attributed to eVar2 if merchandising is enabled? (Choose two.)

A$100 against merch.category1 and $100 against merch_category2 for linear allocation

B$100 against merch.category1 for original allocation

C$200 against merch_category2 for most recent allocation

D$200 against merch.category1 for original allocation

E$100 against merch_category2 for most recent allocation

Answer : A, E

When merchandising is enabled in Adobe Analytics, revenue attribution can vary based on the allocation method:

Linear Allocation: Distributes revenue equally across all instances of the product view and add-to-cart events. Thus, $100 would be attributed to both merch_category1 and merch_category2.

Most Recent Allocation: Attributes the revenue to the most recent instance of the variable. Thus, $100 would be attributed to merch_category2.

This approach ensures that revenue attribution accurately reflects user interactions with products.

Question 6

A company has an email marketing tool that is used for both SMS and email.

The tool generates the following campaign URLs:

SMS link: www.website.com?cid=em:campaign_name-txt Email link: www.website.com?cid=em:campaign_name

How should the Architect configure Marketing Channel Processing Rules to identify the SMS channel?

AQuery siring parameter 'cid' ends with '-txt' and make sure it is below the email channel in the processing order

BQuery string parameter 'cid starts with 'em:' and make sure it is above the email channel in the processing order

CQuery string parameter 'cid' ends with '-txt' and make sure it is above the email channel in the processing order

DQuery string parameter 'cid' starts with 'em:' and make sure it is below the email channel in the processing order

Answer : C

Business Requirement: Distinguish between SMS and email campaigns using the 'cid' query string parameter.

Configuration Steps:

Identify SMS Links: Using the query string parameter 'cid' ending with '-txt'.

Processing Order: Ensuring the SMS channel is processed before the email channel.

Explanation:

Query String Parameter 'cid' Ends with '-txt': This setting ensures that any link containing 'cid' ending with '-txt' is identified as an SMS link.

Processing Order: Placing the SMS channel rule above the email channel ensures that SMS links are correctly categorized before the system checks for email links.

Verification: According to Adobe's Marketing Channel Processing Rules documentation, properly configuring query string parameters and processing order is crucial for accurate channel attribution (Adobe Analytics Marketing Channel Processing Rules Guide).

Question 7

A new business requirement is submitted to start capturing the shipping cost of each order. After updating the product string on the confirmation page to collect the shipping cost in event1 00, no results show up for this event in Adobe Analytics.

s.products = ";car stereo;1;820;event100:123=23

Which code change should be made?

As.products = ';:car stereo;1 ;820;eventl 00=23'

Bs.products = ';car stereo;1 ;820;;event100=23'

Cs.products = ';car stereo;! ;820:event100=23'

Ds.products = ';car stereo;!;820;eventl00=23'

Answer : B

The issue in the original code lies in the incorrect placement of the event syntax. In Adobe Analytics, when defining events in the product string, the correct format must be followed to ensure the event is captured properly. Specifically, there needs to be a double semicolon (;;) before the event definition.

The corrected code s.products = ';car stereo;1 ;820;;event100=23' ensures that the event is recognized correctly by Adobe Analytics.

Adobe AD0-E207 Adobe Analytics Architect Master Exam Practice Test