Adobe AD0-E207 Exam Practice Test Instant Access

Question 1

A media company has a business requirement to capture a value of the news sections (politics, sports, food) that an art belongs to that visitors engage with. The company wants to understand and analyze the contribution the news sections give to any type of conversion.

The company also wants to assign attribution to all of the news sections engaged with when a conversion takes place during the active session to analyze what news sections play a role in the conversion activity.

Which solution should the architect use?

A* Assign a custom prop to capture the news section value
* Enable list support
* Enable pathing

B* Assign a custom eVar to capture the news section value
* Enable last touch (most recent) attribution to the eVar
* Expire the eVar after 30 days

C* Assign a custom prop to capture the news section value
* Enable display of participation metrics
* Enable pathing

D* Assign a custom eVar to capture the news section value
* Enable linear attribution to the eVar
* Expire the eVar after the visit

Answer : D

To capture and analyze the contribution of news sections to conversions, the following steps should be taken:

Assign a custom eVar to capture the news section value: This allows for tracking which news sections users engage with.

Enable linear attribution to the eVar: Linear attribution ensures that all news sections engaged with during a session are credited proportionally for any conversions, providing a more balanced view of their contribution.

Expire the eVar after the visit: This ensures that the attribution is relevant to the current session and does not carry over to future sessions, maintaining accuracy in conversion analysis.

This approach provides a clear and comprehensive understanding of how different news sections contribute to conversions.

Question 2

A company "XYZ Corp" has multiple departments and would like to restrict access to data to different business groups based on their own department. What would be the correct ways of restricting the data? (Choose two.)

ACreate segments for each department and share the appropriate segment with the analyst.

BCreate a global report suite with an eVar set to the department then create virtual suites based on that eVar.

CCreate individual report suites with an eVar set to the site name then create a rollup of the suites.

DCreate individual reports suites for each department and assign each analyst the access rights.

Answer : B, D

To restrict data access to different business groups based on their department, the following methods can be used:

Create a global report suite with an eVar set to the department then create virtual suites based on that eVar: This method allows for a single comprehensive dataset that can be segmented into virtual report suites for each department, making data management and reporting easier.

Create individual report suites for each department and assign each analyst the access rights: This approach provides complete data isolation for each department, ensuring that analysts only have access to their respective department's data.

Both methods ensure that data access is properly restricted and managed according to departmental boundaries.

Question 3

A company has a business requirement to capture the following information on the order confirmation page of an ecommerce site:

1. Product Name (in eVar2)

2. Product SKU

3. Product Level Coupon Code (in eVarl)

4. Product Level Discount (in eventl)

A customer visits the site, searches for a smart phone, and purchases an Amaze Touch Pro for $700. The customer receives a discount of $70 by applying coupon code "SUMMER10". On the Order Confirmation page, the SKU appears in the data layer as "atp29

Which s.products syntax should be used?

A';atp29;1 ;700.00;eVarl =SUMMER10|eVar2=Amaze Touch Pro;event1 =70.00';

B';Amaze Touch Pro;! ;700.00;event1 =70.00;eVan =SUMMER10|eVar2=Amaze Touch Pro';

C;atp29;700.00;eventl =70.00;eVar1 =SUMMER10|eVar2=Amaze Touch Pro';

D';atp29;l ;700.00;eventl =70.00;eVar1 =SUMMER10|eVar2=Amaze Touch Pro';

Answer : D

To correctly capture the specified data in Adobe Analytics, the s.products syntax needs to be properly formatted to include the product SKU, quantity, price, and custom variables and events. The correct format is:

SKU: atp29

Quantity: 1

Price: 700.00

Event1: 70.00 (discount)

eVar1: SUMMER10 (coupon code)

eVar2: Amaze Touch Pro (product name)

The correct syntax is:

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s.products = ';atp29;1 ;700.00;eventl =70.00;eVar1 =SUMMER10|eVar2=Amaze Touch Pro';

This format ensures that all the specified information is correctly captured and recorded in Adobe Analytics.

Question 4

An Architect needs to add a new enterprise user via the Adobe Admin console for enterprises. Which steps should the Architect take?

AInput the user's Adobe ID. assign a product, and assign the user to a user group

BInput the user's email address, assign a product profile, and assign the user to a user group

CInput the user's Adobe ID, assign a product, and assign the user to the default user group

DInput the user's email address, assign a product profile, and assign a product to the profile

Answer : B

To add a new enterprise user via the Adobe Admin Console for enterprises, the Architect should follow these steps:

Input the user's email address: This is the primary identifier for the user in the Adobe Admin Console.

Assign a product profile: Product profiles determine the level of access and permissions the user will have within the specific Adobe products.

Assign the user to a user group: User groups help in managing users by grouping them based on their roles or responsibilities, simplifying the process of assigning permissions and product profiles.

This method ensures that the user has the correct access and can utilize the Adobe products as intended.

Question 5

A Business Requirements Document states that a company wants to be able to report on their Facebook and Twitter activity separately in their Marketing Channel reports. Their tracking codes start with the strings "socialjb" and "sociaLtw" to identify their Facebook and Twitter traffic, respectively.

Which rules should be configured to meet the Marketing Channel requirements?

AThree Marketing Channel Processing Rules, one that identifies social media traffic, one that identifies Facebook traffic, and one that identifies Twitter traffic

BOne Marketing Channel Processing Rule set that identifies social media traffic and then splits this into 'Facebook' and Twitter'

CTwo Marketing Channel Processing Rules, one that identifies social media traffic and one to split the Facebook and Twitter traffic

DTwo Marketing Channel Processing Rule sets that individually identify the Facebook and Twitter traffic

Answer : C

Business Requirement: Report on Facebook and Twitter activity separately in Marketing Channel reports.

Configuration Steps:

Identify Social Media Traffic: Create a rule to identify all social media traffic.

Split Facebook and Twitter Traffic: Create rules to distinguish traffic from Facebook and Twitter based on tracking codes.

Explanation:

First Rule for Social Media Traffic: This rule captures all social media traffic under a single category.

Second Rule to Split Traffic: Additional rules to distinguish between Facebook and Twitter based on specific tracking codes ('socialjb' for Facebook and 'sociaLtw' for Twitter).

Verification: According to Adobe's documentation on Marketing Channel Processing, using multiple rules to identify and then split traffic ensures detailed and accurate reporting (Adobe Analytics Marketing Channel Processing Rules Guide).

Question 6

An automobile manufacturer recently integrated Adobe Audience Manager (AAM) with Adobe Analytics.

The business wants to bring in multiple AAM segments inside analytics to associate other metrics with the AAM segments. Also, AAM needs analytics data to create first party traits.

Which configuration should be used to enable a two-way integration?

AA list prop variable and server-side forwarding enablement

BThe products variable and client-side forwarding enablement

CA list variable and client-side forwarding enablement

DA list variable and server-side forwarding enablement

Answer : D

Business Requirement: Enable a two-way integration between Adobe Audience Manager (AAM) and Adobe Analytics.

Configuration Needs:

List Variable: Used to bring in multiple AAM segments into Adobe Analytics.

Server-Side Forwarding: Ensures that data flows between Adobe Analytics and AAM seamlessly.

Explanation:

List Variable: Suitable for handling multiple segments and their associations with other metrics within Adobe Analytics.

Server-Side Forwarding: This method ensures real-time data exchange between the platforms, enabling both to use each other's data for enhanced segmentation and reporting.

Verification: According to Adobe's documentation on integrating Audience Manager and Analytics, using list variables with server-side forwarding is the recommended approach for robust two-way integration (Adobe Audience Manager and Analytics Integration Guide).

Question 7

A company wants the Architect to design tracking for a new blog post sharing feature that the company will add to their existing blog pages. This feature allows the visitor to share blog posts to their own social accounts.

The company wants the ability to report on:

* The total number of times each blog post was shared from the site

* The total number of shares to each social network

* The social networks to which each blog post was shared

Which three variables should the Architect use? (Choose three.)

AeVar for 'Blog Campaign'

Bs.referrer

Cs.campaign = 'Organic Social Network'

DeVar for 'Blog Post Title'

EeVar for 'Blog Share Social Network'

FEvent for 'Blog Shares'

Answer : D, E, F

Business Requirement: The company wants to track shares of blog posts to social networks and report on the total number of shares and the specific networks used.

Variables and Metrics Needed:

eVar for 'Blog Post Title': Captures the title of the blog post being shared.

eVar for 'Blog Share Social Network': Captures the social network to which the post is shared.

Event for 'Blog Shares': Captures the number of times a post is shared.

Explanation:

eVar for 'Blog Post Title': This variable allows reporting on the specific blog posts being shared.

eVar for 'Blog Share Social Network': This variable tracks which social networks the posts are shared to, enabling detailed reporting.

Event for 'Blog Shares': This metric captures the total number of shares, providing a quantifiable measure of sharing activity.

Verification: According to Adobe Analytics best practices for tracking social sharing, using specific eVars for post titles and social networks along with an event for total shares ensures comprehensive reporting (Adobe Analytics Implementation Guide).

Adobe AD0-E207 Adobe Analytics Architect Master Exam Practice Test